Target Audience!!!

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Target Audience!!!

• What it is?
• How do you identify it?
• Why is it needed?

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• Target audience is a very important concept, as
  it is the group of people at whom a product is
  aimed.
• For a general product, such as a type of food
  eaten by a wide range of people, there would be a
  very large target audience.

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• Target audiences are usually defined by the group
  that a product is aimed at. There are many ways
  to describe a target audience, here are some

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• geography
• a local newsletter will appeal to a small group
  of people who, for example, live in a certain
  area

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• Age
• some products are aimed
• at people of a certain age.
• Teenage magazines are a
• good example of this

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• Gender
• products may be aimed at either females or males
  or both

Vs.
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• Income
• This can be a very influential factor on who
  buys a product. This is not only a question of
  the cost of a product but also what the product
  says about the wealth and income of the person

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Cost 875,000
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• educational background
• a persons level of education can influence how
  and what they buy. This is not always as clear
  cut as, say, the geographical factor, but can
  still be influential.

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Right Quick Test

• You are going to see 6 different web sites each
  will be on screen for 3 minutes, you are going to
  write down, what is the target audience and why
  you believe this to be soGO!

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• Recycle GB wants the website to perform the
  following functions
• to inform people what they should recycle in each
  bin/box
• to encourage people to recycle more of their
  rubbish
• to involve young people early so they are more
  environmentally aware
• to seek feedback from people about the website
  and how it could be improved.