multimediadirect

1
Mobile Media
2
Who We Are

• Leader in Mobile Information Management
• TRL manages data on behalf of Mobile Content
  Providers Carriers
• Aggregating, profiling, filtering, millions of
  wireless users
• Leader in Mobile Data Management/Data Marketing
• Managing 6 Million wireless double opt-in users
  in North America
• Managing 6 Million wireless double opt-in users
  in Europe
• Delivering a Key Component of the Mobile Industry
• Helping clients to target mobile users with the
  right message at the right time
• Increasing ARPU by leveraging existing audience
  with the appropriate tools

3
Our Mission

• Become the reference in mobile user information
  management
• Increase results by introducing relevant
  services offers to the right users
• Maintain mobile user databases to reduce your
  marketing losses
• Ultimately become your partner of choice for
  mobile data marketing
• Manage the largest database of opt-ins TRL
  compliant
• Aggregate many lifestyle databases with various
  criteria's of selection
• Provide the best quality of data in the market
  place
• Always adding new databases locally and
  internationally
• Ultimately help each party to benefit from our
  services
• Generate new revenue stream to carriers and
  data owners
• Leverage the innovative marketing medium for
  the brands and marketers
• Provide user with relevant content, offers and
  services

4
PUSH Campaigns Mobile Marketing
5
Introducing Mobile Plus

• The largest double opt-in, profiled
  SMS/MMS database a total reach of over 12
  million profiles in North America and 6 million
  in Europe. The database is composed by registered
  users opt-in to receive m-coupons, promotions and
  alerts that are relevant to them.
• A unique profiling tool to track user
  tastes and to create a targeted, point of
  interest advertising channel
• Target users by demographics,
  psychographics, geographic location, handset,
  carrier and more filters
• Users are protected from SPAM and get
  limited amount of promotions per month 4 SMS
  max. Easy Opt-in/Opt-out mechanism in place.

6
Americas Largest Double Opt-in Mobile Messaging
Database 12,000,000 names

• Gender

Gender split is representative of the general
population demographics

• Male

• Female

• Age group

• Under 18

Significant penetration in the youth and young
professionals market the segments that are most
receptive to wireless interaction

• 18 to 24

12 million opt-in users

• 25 to 34

• 35 to 44

• 45 to 54

• Over 55

• Geography

High penetration in the highly populated areas
and cities

• Top 51

• Next 102

• Next 103

• Last 25

7
Data Quality Control Process

• During our Quality Control Process, each data
  partner needs to meet the following criteria
• Partner has a opt-in/opt-out process in place OR
  will implement an opt-in/opt-out process prior to
  going live with TRL
• Partner will agree to not push more than 4 SMS
  per user per month MAXIMUM
• Partner will agree to opt-out users from the
  marketing program if it is requested by the user
• Partner will select TRL as its exclusive agent in
  order to insure the consistency of the workflow
  and the protection of each user.

8
(No Transcript)
9
Mobile Coupon Offers
Point of Sale Redemption at Circuit City with
coupon code or mobile number of cardholder

• New Messages
• Circuit City Offers
• John
• Alison
• 1 647 262 7282
• John

Special offer Spend 100 at Circuit City and get
10 off. Code ABDUEN54.
Reply More
Number More
10
Creating value on mobile coupons
Advertiser Objectives
WAP Push
Want 10 off at Brand X and a free Britney Wallpa
per? Click here!
TRL Consumer Profile
Customized Promotional offers
Courtesy of Brand1
Courtesy of Brand3
Courtesy of Brand2



11
Turn Key Data Marketing
Advertiser
Target Audience
Service Definition
Services clubs
User Acquisition
and/or
Aggregator Carrier Connections
Qualified Numbers database
Service Provisioning
Mobile Campaign/Content./User Management
12
Content-based Promotional Offers

• Mobile phone customization has been a hit. Why?
• Mobile content helps consumers define their
  identity through a ringtone, a wallpaper etc
• TRL provides qualified consumer information
  before sending any offer
• So before, you try to reach consumers through
  mobile. Better get it right!
• TRL only delivers the content
• consumers desire

13
Promotion Britneys Perfume
Objectives

• Drive fans to listen to new single
• Create viral buzz among core audience.
• Offer Britney txt club members added value

Original message sent to 350,000 female users
between 15 and 25 years old in North America
From Britney Press talk now, or dial
1234567890 to hear a message from Britney,
shes got something for you
From Britney You have opted-in to receive
messages from Britney. To opt-out go to
gpsms.com
Engine

• 350,000 SMS sent to females 15 to 25 in North
  America
• Handles all inbound responses via IVR. Handles
  reply from users for more info

Talk More
Reply More
All respondents sent notification confirming
registration to Britney txt club
Results

• Campaign created a strong viral buzz for
  Britneys single
• Heaviest volume of calls to action by IVR in the
  main US cities
• Creation a Britney txt Club

14
Coca- Cola Zero Promotion.
Objectives

• To create buzz for the new Coca-Cola Zero
• Announce availability at 7-Eleven stores to
  targeted cities

Targeted text message sent to 96,000 M/F in
Dallas, Chicago, Orlando
From Coca-Cola New Coca-Cola Zero Now available
at your Neighborhood 7-Eleven. Real Coca Cola
Taste Nothing. 4 more info _at_ www.cokezero.com. R
eply Stop 2 End
Results

• Campaign created a strong viral buzz of new Coca
  Cola Zero
• Drove consumers to 7-Eleven to purchase new Coke
  Zero
• Coca-Cola was able to add mobile to existing
  marketing promotions for new soft drink

All callers were alerted of the new Coca-Cola
Zero sold at 7-Eleven stores Now!!!

15
FOX BOUNCE movie promotion.
Objectives

• To create buzz for upcoming FOX movie FOX
  Bounce
• Offer and enrol to receive free ringtones,
  wallpapers

Targeted text message sent to 23,000 female users
aged 13-16
From FOX FOX ROLL BOUNCE hits theaters on
Sept 23. Reply ROLL 4 Updates, free ringtones,
and Wallpapers and your Chance 2 meet BOW WOW
Results

• Campaign created a strong viral buzz about the
  upcoming movie
• Awareness and recall

16
Bookbyte College Promotions..
Targeted text message sent to 40,000 M/F users
aged 17-22 in US
Dont ever pay 2 much 4 textbooks. Check
out www.bookbyte.com to Save now. Call
1-800-545-7385. 2 get Promo. We buyback
textbooks 2. Reply STOP to End Alerts.
Objectives

• Alert college students of new website

Results

• Users replied per Call to Action. Online
  retailer was able to add mobile mix in
  advertising medium

17
Timberland.com
Targeted text message sent to 20,000 M/F users
aged 16-25 in US
Save 40 get Free Shipping at Timberland.com
Sept 15-19 using code FRIENDS at checkout. Pass
it on checkout The custom boots! Reply STOP to
End Alerts..
Objectives

• Offer incentive to targeted
• users to purchase Timberland products

Results

• Increase traffic on website and drive consumers
  to
• take advantage of time
• sensitive promotion

18
Show Promotion The OC.
Objectives

• To create buzz for the OC episode Thursday night
• Offer and enrol OC txt club

Targeted text message sent to 66,000 female users
aged 12 -24
From The OC Hear Mischa Barton and Josh
Schwartz talk about creating Marissa for The OC
press talk or dial 619-308-5016
Results

• Campaign created a strong viral buzz about the
  upcoming show
• Awareness and recall ? 78 lt that opened textgt

Talk More
All callers were hearing a special message from
their OCs favorite star
19
We grow with you
GOAL!!
MMS (Pictures, Sound)
SMS (Text)
3G (Streaming Video Clips)
20
Summary

• The use of mobile data services is increasing
  dramatically
• TRL is best positioned to help you fully
  capitalize on it
• Be user specific and understand your audience
  behavior
• Mobile marketing is hot among younger
  demographics
• TRL is the clear industry leader in mobile
  user information mgnt
• TRL represents a breakthrough in interactive
  customer response
• Start now and gain market share while there
  is still time

21
Call today for more information John Foster SVP
Marketing The Right List Tel [phone] Fax 95
4-317-2665 JFoster_at_TheRightList.com