[Name of Business]

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Ne razumijem kako da popravim moj kompjuter,
može li mi neko pomoci?
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Beta Bytes
LLC
Belma Ahmetovic Zermina Velic Grade 11 Age 17
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Mission Statement

• Opportunity
• Beta Bytes currently provides a full suite of
  computer repair services on a limited basis for
  relatives and close family friends in Hartfords
  Bosnian community
• Judging from the large number (over 90) of
  potential customers that Beta Bytes is aware of,
  there is a significant opportunity to build a
  business around this underserved ethnic group
• Hartfords Bosnian community is roughly 15,000
  people and growing
• Main stream service providers do not target this
  group because of the language and cultural
  barriers
• Mission Statement
• Beta Bytes will provide professional,
  affordable, computer repair services in a
  culturally sensitive manner. We guarantee there
  will be no hidden costs.

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Business Profile

• Beta Bytes is a Computer Service Business that
  strives to
• provide customers with full range technical
  assistance
• In the customers native language
• At an affordable price (40/hr)
• With available phone support
• At our site or the customers home/business
  location (for an additional cost of 20 for
  in-home)
• With a 24 hour repair guarantee for existing
  customers
• Delivery and on-site pick up available (for an
  additional 15 fee)
• Beta Bytes is a Limited Liability Corporation
• This legal structure was selected to protect the
  owners from the liability associated with
  difficult to value data (pictures, financial
  records, legal documents, etc.), that comes with
  the territory in computer repair. The LLC legal
  structure also requires less paperwork.

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Qualifications

• Six years of combined experience in computer
  repair services
• Trained at a certified computer repair shop
• Owners are trilingual, fluent in Bosnian (first
  language), English second language) and currently
  learning Spanish
• Owners will be CompTIA A Certified by June 2011
• Owners will be enrolled in A Computer Hardware
  and Operating Systems classes for the fall
  semester of 2010

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Market Analysis
Industry Name Computer Support Repair in Hartfords Bosnian Community
Industry Size 3,200,000
15,000
Total Bosnian Population
Population Area
6,000
Hartford County, Connecticut
Bosnian Households
5,300
Typical Bosnian households
Target Market
Target Households

• Survey data taken from Mission District
• 90 of Bosnian households have one or more
  computers
• Households on average had four significant repair
  incidents annually

Potential Market
21,000
Available Service Units
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Consumer Profile

• By Location
• Hartford County, CT
• By Population
• Bosnian households, head of household between the
  ages of 21and 65, high school educated
• By Personality/ Behavior
• Working adults with children and sometimes
  extended families
• By Income
• Predominantly middle income households

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Competitive Advantage
Gurus-to-Go
Beta Bytes
Geek Squad
Quality of Product/Service
Good
Excellent
Excellent
Price
High
High/Medium
Low
Location
Nationwide
Nationwide
Hartford County
Brand/Reputation
Good
Good
Good
Unique Knowledge
Partners with Best Buy
Partners with Corporations
Knowledge of Bosnian
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Marketing Mix
Beta Bytes targets middle income Bosnian
households, ages 21 to 65
Beta Bytes will be promoted through
word-of-mouth, Bosnian retailers website
Beta Bytes pricing is more affordable than
national alternatives
Beta Bytes serves consumers in Hartford County, CT
Professional, computer service in Bosnian with no
hidden fees
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Marketing Plan
Purchase
Retention
Awareness
Current Short Term (1 month-6 months)

• Word of Mouth -throughout the Bosnian
  community
• Business Cards European retailers will
  display the cards at point of purchase
• Website - displayed on business cards and found
  through Bosnian web search terms

• Diagnostics fee waived if repaired by us at that
  time (saves money)
• Service rate per hour is 50 of national
  competitors
• Unique Shop with you/for you service

• Guaranteed 24 hour repair turnaround for
  existing customers
• No mark-up on replacement parts for existing
  customers

Long Term (6 months-1 year)
Advertise on Bosnian radio and community
television channels
Cost saving annual service contracts will be
available in the future
Free online system checks for existing customers
50.00
0.00
Monthly cost, by phase
50.00
Awareness
Purchase
Retention
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Cost of Materials/Direct Labor
Definition of One Unit Two hour service visit Two hour service visit
Cost of Sales Per Unit Cost of Sales Per Unit Cost of Sales Per Unit
Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit
10.00 120 minutes or 2 hrs 20.00
Total Direct Labor Per Unit Total Direct Labor Per Unit 20.00
Material Description Cost/Total Quantity Cost Per Unit ()

Total Material Cost Per Unit Total Material Cost Per Unit 0.00
Variable Costs Per Unit (Transportation) Variable Costs Per Unit (Transportation) 5.00
Cost of Sales Per Unit Cost of Sales Per Unit 25.00
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Economics of 1 Unit
Definition of One Unit Two hour service visit
Selling Price per Unit 100.00
Direct Labor Per Unit 20.00
Materials Per Unit 0.00
Total COGS Per Unit 20.00
Variable Costs Per Unit 5.00
Total Cost of Sales 25.00
Gross Profit Per Unit 75.00
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Average Monthly Fixed Costs
Type of Fixed Cost Monthly Cost
Entrepreneurial Stipend 50.00
Utilities (Internet, Phone, etc) 100.00
Advertising (Business Website Cards) 50.00
Insurance (1M Liability) 150.00
Rent (Home) 150.00
Depreciation (Laptops Software) 100.00
Total Monthly Fixed Costs 600.00
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Time Management Plan
Business Schedule for a Typical Week
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Monthly Sales Projections
Break-Even Units
8
Total Units
976
Full Capacity
1160
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Projected Yearly Income Statement
Selling Price Per Unit 100.00
of Units Sold 976
Total Sales 97,600.00
Total COGS 19,520.00
Other Variable Costs 4,880.00
Total Variable Costs 24,400.00
Gross Profit 73,200.00
USAIIRD (Yearly) 7,200.00
Other Costs/Unforeseen 1,000.00
Total Fixed Costs 8,200.00
Profit before Taxes 65,000.00
Less Estimated Taxes _at_25 16,250.00
Net Profit 48,750.00
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Start-up Investment
Item Where I will buy this? Cost of Item
2 Laptops with Wireless Capability Best Buy Already Owned (New)
2 Computer Business Kits www.technibble.com 100.00
Parts Tools Inventory Various Stores 700.00
Paperwork for LLC Secretary of State 320.00
2 External Hard Drives 1TB www.crunchdeals.com 130.00
2 Norton Symantec Master Collections www.symantec.com 880.00
CASH RESERVE CASH RESERVE 1,800.00
Estimated TOTAL START-UP INVESTMENT Estimated TOTAL START-UP INVESTMENT 3,930.00
Hours Needed 80 hrs
Total Time Investment 800.00
Wage 10.00
x

Total 4,730.00
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Return
on Investment
1,031
Annual Net Profit
48, 750.00

10.31
Start-Up Inv.
4, 730.00
on Sales
50
Annual Net Profit
48, 750.00
0.50

Total Sales
97, 600.00
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Financing Strategy For Total Start-up Investment
Source Amount Debt Equity Gift
Personal Savings 4,730.00 X
Total 4,730.00
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Social Responsibility Plan

• Beta Bytes will donate 4 of their net profits to
  the One Laptop Per Child Association.
• Our consumers will be aware of this by the One
  Laptop Per Child logo located on our business
  website and business cards.

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Business Educational Goals
Business
Personal
Graduate from high school with honors and enter
top university

• Get the business formally up and running to work
  out the kinks
• Grow service units to 50 per month

Short Term
Earn a Bachelors degree while subsidizing
college costs with Beta Bytes earnings and
profits

• Grow service units to roughly 80 per month
• Expand target market outside of the Bosnian
  community to increase density and profitability

Long Term
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When your computer bites, we byte back.
Thank you for your consideration of Beta Bytes
www.Beta-Bytes.com
In the process of registering a domain.
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