NEW VISION

1
NEW VISION

• NEW COHORTS?

2
Some Questions

• Who are our students?
• Are we diverse?
• Where are our students coming from?
• Are there new cohorts?
• How are we doing?
• Where do we go from here?

3
Who Are Our First-Time Freshmen?
4
Parental Income
5
Fathers Education
6
Fathers Education
7
Which of your parents were born in the U.S.?
8
U.S. Born
9
Is English your native language?
10
How many miles is this college from your
permanent home?
11
Student Rated Self Above Average
12
How many other colleges did you apply to for
admission?
13
Do you feel you will need any special tutoring or
remedial work in
14
Where do you plan to live during the fall term?
15
Ethnic Breakdown of First-Time Freshmen Fall 2003
16
Who are our currently enrolled students?
17
Ethnic Breakdown Total Enrollment Fall 2003
18
Ethnic Breakdown Total Enrollment Fall 2005
19
Ethnic Breakdown Undergraduates Fall 2003
20
Ethnic Breakdown Graduate Enrollments Fall 2003
21
Ethnic and Gender Breakdown Undergraduates
22
Ethnic and Gender Breakdown Graduate Students
23
Undergraduate Enrollments by Ethnicity Fall 1995
- 2003
24
Graduate Enrollments by Ethnicity Fall 1995 - 2003
25
Total Undergraduate Majors by College Fall 1995 -
2003
26
Total Post baccalaureate Majors by College Fall
1995 - 2003
27
Are we diverse?
28
What is Diversity?
diverse adjective 1. differing from one another
2. composed of distinct or unlike elements or
qualities
29
Ethnic Breakdown of First-Time Freshmen Fall 2003
30
Ethnic Breakdown Total Enrollment Fall 2005
31
Percentage of African American Students by
College
HHS
32
Percentage of Asian Students by College
BE
33
Percentage of Latino Students by College
HHS
34
Percentage of White Students by College
CCOE
35
Percentage of Visa Students by College
BE
36
Top Majors for Latina Women
52 of Latina are concentrated in 6 majors.
37
Where are our students coming from?
38
Top Feeder High Schools Fall 2003 and Fall 2005
39
Students Enrolled Fall 2003 and Fall 2005 By
Feeder Community College
40
Are there new cohorts?
41
Ethnic Breakdown for 90032 CSULA
42
Ethnic Breakdown for 90033 Boyle Heights
43
Ethnic Breakdown for 91803 Alhambra
44
Ethnic Breakdown for 91801 Monterey Park
45
Ethnic Breakdown for 90041 Eagle Rock
46
Ethnic Breakdown for 91108 South Pasadena San
Marino
47
Ethnic Breakdown for 90063 City Terrace
98
48
Zip Codes Around CSULA
49
Ethnic Breakdown 15 Mile Radius from CSULA
50
How well are we doing?
51
Undergraduate Application YieldsRegular Admitted
Students
Fall Data
52
Graduate Application YieldsRegular Admitted
Students
Fall Data
53
Percent Yield for FTF, Transfer and Graduate
Applicants Fall 2005 for Basin Campuses
54
Number of Students from Eagle Rock High Admitted
by Campus Fall 2005
55
Number of Students from Wilson High Admitted by
Campus Fall 2005
56
Number of Students from Alhambra High Admitted by
Campus Fall 2005
57
Number of Students from Lincoln High Admitted by
Campus Fall 2005
58
Number of Students from Roosevelt High Admitted
by Campus Fall 2005
59
API for Top Six Feeder High Schools Fall 2005
60
Less than 15 Miles from CSULA
Base API CAT/6 Reading CAT/6 Math
San Marino High School 915 89 93
La Canada High School 900 89 90
South Pasadena Senior High 814 80 77
Arcadia High School 808 73 84
API 2005
61
Number of Students Enrolled in a CSU Campus and
Math Proficiency
62
Percentage of Students Enrolled in a CSU Campus
and Math Proficiency
63
Number of Students Enrolled in a CSU Campus and
English Proficiency
64
Percentage of Students Enrolled in a CSU Campus
and English Proficiency
65
Where do we go from here?
66
Redefining Enrollment
Enrollment is established by appropriate leaders
who develop a strategic, integrated plan that
includes the identification, attraction,
selection, encouragement, registration, retention
and graduation of targeted student segments.
-Tom Huddleston, 2005
67
Defining Enrollment Management
Enrollment management implies an assertive
approach to ensuring the steady supply of
qualified students required to maintain
institutional vitality. Kemerer, Baldridge and
Green, 1982
68
The New Enrollment
The new enrollment is less what we say about our
university rather what the customers say about
our university. What we do with our customers
creates our position in the marketplace. -
Huddleston McKenna, 2005