Footwear International

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Footwear International

• Case Study
• Footwears Unpardonable Audacity

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Whos Footwear International?

• A multinational manufacturer and marketer of
  footwear
• 83 companies in 70 countries
• 6,300 retail stores and 50,000 independent
  retailers
• 67,000 employees around the world
• Christian-family-owned business
• Footwear Bangladesh
• Managing Director Mr. John Carlson

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Problems

• The Arabic Spelling of Allah

• The Temple Bells and the Design used on the
  Sandals

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Causes of the Problems
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Causes of the Problem
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1.)What roles or role does local politics play in
the footwear case?

• Prime minister has said that it is an
  unforgivable crime.

2.) who are the principal actors in this real
life business drama

• Muslim vs Jews, Salman Rushdie and Mr. Carlson
  (the director of the company)

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3.) What are the positions taken by the principal
local political group?

• Students are hostile
• The local media, known as Meillat, has
  published the article against Footwear.

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4.) What issues are of great concern to Footwear ?

• the event of Palestinians gunned down by Jews
• the contribution of the company toward the
  independency of Bangladeshi
• Footwear being under the ownership of the Jews

Their great concern is the well beings of the
company if it is going to survive
The conflict
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What action plan??
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Action plan

• Separated in three stages as we are not sure
  about the future outcome.
• 1) Emphasize more on internal investigation.
• The stylish who creates the problem
• Other workers

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Action plan (cont)

• 2) Come out and talk to the society through
  medias
• Press conference to expose what we collected from
  the 1st stage
• Demonstrate how we interpret the symbol
• Be very sincere
• Begin investigation on external environment.

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Action plan (cont)

• 3) Dealing with the feedbacks
• Every coin has two sides
• If positive meaning the Muslim society let us
  fix the problem
• We recall products and change the logo
• Regain our reputation by using CSR to show how
  sincere we are.

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Action plan (cont)

• If the result is not the way we want?
• The most extreme case
• Suggest a close down.
• Either way, some religious groups will close us
  themselves.
• Dealing with 85 target market is very hard as
  this is religious case.

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• Group Members
• Waralee Bunpacherd 4880596
• Nisit Pongstabhon 4980652
• Tanaluek Thanaaphiwong 4980205
• Phirin Riththilertnaapa 5080292