Presentation to Investors

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Presentation to Investors at Macquarie Thai
Corporate Day Roadshow on 18 20 January 2005
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TV Advertising Expenditure
High Growth Rate Recovers Fast
Source Nielsen Media Research NMR
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Advertising Expenditure Trends
95 98 99 00 01 04
TV 44 60 63 60 62 56
RADIO 12 9 10 10 10 8
NEWSPAPER 28 19 20 21 18 21
MAGAZINE 8 5 5 5 6 7
CINEMA - 1 1 1 1 2
OUTDOOR 8 5 3 2 3 5
TRANSIT - 1 - 1 1 1
Source CIA Media Innovation NMR
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2004 TV ADEX
2003 2004 MoM YoY 2003 2004 MoM YoY
Jan 2,994 3,412 -7.4 14.0 Jul 3,554 3,885 -0.3 9.3
Feb 3,083 3,695 8.3 19.8 Aug 3,611 3,964 2.0 9.8
Mar 3,624 4,275 15.7 18.0 Sep 3,475 3,894 -1.8 12.0
Apr 3,481 3,958 -7.4 13.7 Oct 3,725 4,154 6.7 11.5
May 3,681 4,170 5.3 13.3 Nov 3,766 4,051 -2.5 7.6
Jun 3,612 3,895 -6.6 7.8 Dec 3,683 3,819 -5.7 3.7
1H04 20,475 23,405 14.3 YEAR 42,288 47,172 11.5
Source Nielsen Media Research
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TV ADEX
Source Nielsen Media Research
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Market Shares 2004
Source Nielsen Media Research
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Audience Share 1999-2003
Source Nielsen Media Research
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Share of Audience
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Our Revenue History
Baht Million
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9M04 Highlights
BahtMillion 2004 /- YoY
Ad.Revenue 4,200 1
Non-Ad.Revenue 499 22
Total Sales Revenue 4,699 3

Net Profit 1,364 -15
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No New Rates at October 1st 2004

• BEC will not raise its ad-rate up this October.
• BEC used to adjust its rate-card up every October
  in line with the 2nd wave of high season.
• The increases are intended primary to cope with
  the growing demands, whereas our efficiency is
  also an additional attribute.
• However, this year our loading is not as tight as
  we used to be.

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High Operating Leverage

• As our operating costs and expenses are
  mostly fixed in nature, thus BEC World has high
  operating leverage.
• Our profitability will improve greater than
  the growth rate of our revenue growth.

Revenue and Profit Growth (1Q99 is BASE)
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BECs Dividend History

• BEC World intends to grow its dividend as
  well as to retain high payout ratio.
• With our ability to make profit and the fact
  that we normally generates more cash than the
  reported profit, thus these objectives are always
  achieved.

Baht per share
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(No Transcript)