Department of Commerce, Valia College

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Department of Commerce, Valia
CollegeBoard of Studies in Commerce,University
of MumbaiOrganisesA Workshop on Revised
Syllabus and Assignments in Commerce (I II) for
F.Y. B.Com and Assignments in Commerce (III IV)
and Advertising (I II) for S.Y. B.Com. .

• Tuesday, July 10, 2012
  Prof. (Dr.) Amitha S.
• Venue Cosmopolitans Valia College
  Associate Professor
• Andheri (West), Mumbai
  R.A. Podar College

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Goals of the Session

• To explore - Creative avenues in assignments
• To identify specific cases, project titles,
  assignments
• To brainstorm, share, inspire
• To harmonise Variety of Approaches

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Structure of Internal Evaluation

• 40 marks in each semester for internals
• 20 marks mid-semester test
• 10 marks project
• 10 marks class participation

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Constraints experienced

• Numbers
• Time
• Attendance
• Cheating

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Solution-Driven Approaches

• Book Worms Non-Text Library card
• Article Review
• Case Review
• Scrap Book
• Assignments

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Bookworm

• The Other Guy Blinked How Pepsi Won the Cola
  Wars by Roger Enrico
• The Real Coke, the Real Story by Thomas Oliver .
• Xerox American Samurai by Suzanne Snyder
  Jacobson
• Marketing Warfare by  Al Ries, Jack Trout 
• Made In Japan Akio Morita Sony by  Akio Morita

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• Management Kurien Style The Story Of The White
  Revolution by  M. V. Kamath
• We Are Like That Only Understanding The Logic Of
  Consumer India by  Rama Bijapurkar
• It Happened In India by Dipayan Baishya, Kishore
  Biyani

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Article Review

• Brand Line
• Brand Equity
• Brand Wagon

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Analysis of ads

• The PNI Approach

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Career Driven Approach 3Cs

• Communication
• Creativity
• Confidence

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• Thank you