Kiatnakin Phatra

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Kiatnakin Phatra Financial Group (KKP)
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Kiatnakin Phatra Financial Group Brand Strategy
Audience (?????????????) Investors Employees Regul
ators Media Society
Personality (?????????????????? ) Visionary Wise
Thai Reliable
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What makes us Kiatnakin Phatra?
Optimisation Leveraging expertise and
local understanding to provide optimal money
management solutions
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Brand architecture Kiatnakin Bank
Holding company
Core consumer- facing brand
Divisions
Consumer Banking
Business Banking
Target audience
Mass market
SMEs Corporates
HNWs
Kiatnakin Bank
Priority Banking
Sub brands
Deposit
Business Loan
Special Asset Management
Personal Loan
Auto
Bancassurance
Category
KK Smart Savings KK Savings Plus KK Investor
Savings General Savings Acct. KK Current
Plus General Current Acct. Fixed Deposit Acct.
Hire Purchase KK Car Cash Auto Insurance Car
Auctions
Deposits
KK PA Smart Plan KK Cancer Plan KK Smart Life
15/7 KK Smart Life 25/15 KK Happy Save 15/9 KK
Happy Life 99/5
Personal
KK Surely Asset Distress Assets Mgmt Debt
restructuring
Residential Project Housing Logistics Printing
Packaging Floor Plan Apartment KK SMEs
Products
Channels
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-----------------KK eBanking----------------------
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Kiatnakin Bank I Brand Strategy
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Visionary Always having a vision in mind and a
goal to work towards
Efficient Quick and easy, saving time and trouble
Guide Smart, confident and forward thinking.
Always thoughtful in helping your customers
realize their potential
Thai Humble, Respectful and customer focused in
style and approach
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What makes us Kiatnakin Bank?
Optimising Opportunities Expert
guidance to optimise opportunities for growth
with ease and efficiency