Dolphin 7900 GPS

1
Dolphin 7900 GPS
Company Confidential
2
Contents

• Introduction to GPS
• Dolphin 7900 with integrated GPS
• Customer Applications
• Competitive Landscape
• Inter-line Positioning
• Summary

3
(No Transcript)
4
Locating and navigation old news?
5
What is GPS?

• GPS Global Positioning System
• Satellite-based navigation system developed by
  the US Department of Defense
• Satellites in orbit above Earth
• Signals are free for civilian and commercial use
  worldwide

6
How does GPS work?

• GPS receiver uses the distances from satellites
  to triangulate the users position as latitude
  and longitude

Each satellite broadcasts its exact location
once every 30 seconds
7
Target Use-Cases for GPS
Route Accounting
Field Service
Utilities
Law Enforcement
Courier
8
GPS Addresses Real-World Problems

• In mobile applications, drivers do the following
  tasks
• Deliver goods
• Take orders
• Meet customers
• Make pickups
• Make service calls
• Follow efficient routes

• But they may also
• Follow inefficient routes?
• Run personal errands?
• Get lost?
• Speed?
• Take unauthorized breaks?
• Misreport hours and mileage?

9
Productivity Concerns in Mobile Applications

• Average field service technician is only 50
  productive (Source Frontline Solutions)
• Final delivery accounts for 80 of supply chain
  costs (Source AMR Research/Beverage World)
• Distribution cost per kilometer has increased to
  over 0.94 per kilometer as of 2006 (Source
  Refrigerated Transporter)

10
Safety Concerns in Mobile Applications

• Excessive truck driver speed causes 30 of fatal
  truck accidents
• Speed-related crashes result in nearly 1.600
  deaths, and 4.5 billion in lost productivity in
  the U.S. each year
• Excessive speed is a leading indicator of other
  types of poor driver behavior
• Source U.S. Federal Highway Safety
  Administration

11
GPS Solutions Benefits

• Driving-related workers compensation claims down
  32
• Auto liability claims down 35
• Accidents down 43
• Casualty insurance claims down 58
• Speeding incidents (over 110 km/h) down 95
• Source Geospatial Solutions

12
GPS Provides Real Solutions

• On-board navigation offers
• Improved productivity in the field
• Actual vehicle trail history data provides
• Greater control over field operations
• Real visibility into driver behavior
• Close the loop on route optimization and other
  back office systems
• Integration with work order management leverages
  your investment in mobile computing

The bottom line GPS is an unprecedented tool for
increasing efficiency and cutting costs
13
GPS - a strategic choice
Wireless Integration becomes standard While
integrated WiFi has become a standard feature for
many mobile devices, the integration of wide
area, GPS and personal area network technology is
picking up. The integration of multi-mode
wireless solutions is expected to grow from
approximately 3 of shipments in 2006 to over 30
by 2011.
Integrated GPS capabilities are becoming a
standard requirement for many rugged notebook
solutions. In addition, for small form factor
devices, this capability is being integrated for
transportation applications.
14
GPS A strategic choice
All segments (global figures)
  2005 2009 2010 2011   CAGR
Handheld / PDA 2 160 000 3 611 000 4 128 000 4 670 000 12
Importance of integrated GPS 1,40 5,22 7,21 9,90    
On the road (global figures)
  2005 2009 2010 2011   CAGR
Handheld / PDA 817,000 1,425,000 1,596,000 1,774,600   12
With integrated GPS 32,250 243,750 336,000 462,330   40
Importance of int. GPS 4 17 21 26
Units w/o GPS 784,750 1,181,250 1,260,000 1,312,270   7
15
(No Transcript)
16
GPS - a strategic choice
Applications go beyond just tracking and
directing trucks. "You're starting to see an
evolution of GPS, It's no longer just 'How do I
get to where I'm going?' It's also becoming
'Where is my stuff?' - Darin
White, Vice President System Solutions THE key
for any solution provider who wants to get into
the most sophisticated GPS applications is to
find a good software partner and to understand
how to integrate GPS into back-end systems.
17
(No Transcript)
18
Dolphin 7900 GPS

• Rugged and ergonomic - IP 64 rating
• Polycarbonate touch panel
• Adaptus Imaging Technology
• Integrated GPS module
• Integration without any effect on IP-rating and
  drop specifications
• Delivers 10 hours of use in scan-intensive,
  full time RF and GPS-centric applications
• GPS enabled device
• Used in conjunction with most GPS platforms
• Qualified with key GPS software platforms

19
Core Dolphin 7900 GPS Applications

• Navigation
• Bread Crumbing
• Asset Tracking
• Geo-Fencing / Route Optimization
• Geo-Coding
• Meter localization
• Goods localization

20
Navigation Services
Continue on Highway 280

• Dolphin 7900 establishes current vehicle location
  via GPS
• Dynamically determines best route to any
  destination and provides turn-by-turn navigation
  instructions.

• Using this data enables
• Decreased lost driver time
• On-time service and improved customer
  satisfaction
• Reduced fuel costs
• Eliminate need for paper maps
• More flexible driver staffing
• Directions are determined more quickly and safely
• Voice prompts keep drivers eyes on road

21
Real Time Location

• Combination GPS Receiver / WWAN Radio Devices
  broadcast their location at fixed intervals over
  a wireless network (cellular or satellite),
  allowing dispatchers to receive and manage
  location of the vehicles on a computerized map.

• Using this data enables
• Real-time visibility of field assets the
  ability to deploy them more efficiently
• Ability to coordinate quicker responses to calls
  or tasks
• More stops per day
• Reduced fuel consumption
• Reduced overtime requirements
• Improved customer service and increased revenues

22
Asset Tracking

• The precise location of assets such as vehicles,
  machinery (forestry and construction), valuable
  goods, luggage is transmitted and captured with
  a PDT.
• Stolen vehicles, armored transport can be found
  back and even applications for private
  investigation are possible.
• The GPS-location is queried via a pull
  technology.

• Using this data enables
• Displaying the asset on a map
• Locating the asset
• Keeping track of every asset
• Reducing the time / cost for searching

23
Bread Crumbing

• Dolphin 7900 GPS receiver collects the travel
  history of vehicles or personnel.
• A breadcrumb trail of GPS points along the
  entire route is captured and then uploaded for
  analysis.

• Using this data enables
• Documenting verifying stops made on route
• Identifying improvements / efficiencies by
  analyzing actual routes taken
• Reduce un-necessary fuel usage and vehicle wear
• Add more stops per day by streamlining driver
  travel
• Identify eliminate out-of-route travel

24
Geo-Fencing

• Geo-fencing creates a virtual boundary around a
  geographic area.
• Assets carrying the D7900 GPS can be tracked when
  entering or exiting that boundary
• This can be recognized as an event with
  traceability to which device has entered / exited
  the area, the date and time of the event and the
  present location of the asset.

• Using this data enables
• Accurate monitoring of travel inside or outside
  of a pre-determined area
• Keeping assets within or outside of an area
• Crossing the fence line can be used to trigger a
  business process such as tracking time spent
  outside of the area or an alarm to the dispatch
  center

25
Geo-Coding

• D7900 GPS is used to log the location of assets
  and/or the execution of a service
• Information is stored and can be recalled for
  location of assets or validation of service of at
  any time

• Using this data enables
• Validation that a service was rendered
• Logging the location of assets placed in the
  field
• Identification of landmarks or points of commerce
• Using geo-coded items to initiate a secondary
  business process
• When in proximity of a location, execute a
  specific activity

26
Dolphin 7900 environments scenarios

• User environments metropolitan rural
• Use scenarios
• Vehicle based mobile base, mobile mount,
  dashboard, on seat, in-holster
• User based in-hand, in-holster, in-protective
  enclosure, in/out buildings

27
Dolphin 7900 Market Verticals

• Transport Logistics
• Route accounting
• Direct Store Delivery (DSD)
• Courier

• Utilities

• Field Sales and Services

28
(No Transcript)
29
Gas Delivery

• LPG Gas Delivery by a major gas and power company
• GPS Application
• In-cab navigation for turn-by-turn directions to
  delivery destination
• Data Capture Application
• No barcode, imaging or GSM/GPRS today, but the
  company required those functionalities to
  future-proof their investment
• Competition Symbol 9090 w. peripheral GPS
  received attached to device cradle
• Why Dolphin 7900 GPS?
• Combination of industrial-grade durability and
  integrated GPS technology
• User testing conducted with 400 drivers showed
  preference for the Dolphin 7900 across key
  usability criteria

30
Lowri Beck

• Gas and Electric Meter Reading Services
• GPS Applications
• In-cab navigation for turn-by-turn directions to
  delivery destination
• Proof of visitation / service
• Tracking worker route logging visits in the
  field via GPRS relay of location
• Log the speed of drivers on the road
• Data Capture Application
• Enter meter data via device keypad
• Incumbent Intermec 700
• Competition Intermec CN3 with GPS
• Why Dolphin 7900 GPS?
• Superior battery life 10 hours versus the 4
  hours or less experienced with the CN3
• Industrial grade durability higher drop spec
  and IP64 sealing

31
ByBox

• Provide leasing, pick-up and drop-off of secure
  storage containers
• GPS Applications
• In-cab navigation for turn-by-turn directions to
  delivery destination
• Log location of storage containers in the field
• Real-time driver tracking via GSM/GPRS relay
• Data Capture Application
• Barcode scanning for storage container management
  and traceability
• Competition
• Intermec CN3 with GPS
• Motorola MC70 with snap-on GPS peripheral
• Why Dolphin 7900 GPS?
• All-In-One product solution - eliminated the
  need for multiple pieces of hardware
• Superior battery life 10 hrs with the vs. 4hrs
  or less experienced with the CN3 or MC70
• Industrial-grade durability IP64 rating and
  multiple 5ft (1.5m) drops to concrete

32
ROI Example

• Assumptions
• 1,000 vehicle fleet
• Labour savings ½ hour per week _at_ 40 per hour
• Fuel Savings 7 liter per week _at_ 1.25 per
  liter
• Labor Savings per worker 1,000 per year
• Fuel Savings per worker 500 per year
• Fleet Labour Savings 1,000,000 per year
• Fleet Fuel Savings 500,000 per year
• Total Savings 1,500,000 per year 3-Year
  Savings 4,500,000

33
(No Transcript)
34
The Competition

• Motorola MC35
• Enterprise digital assistant
• 1.2 meter drop spec
• No IP-rating communicated

Motorola MC70 a GPS snap-on solution

• Motorola MC9097 and only in the US!
• Industrial grade device
• 1.8 meter IP64
• BUT assisted GPS and works only on US-networks

35
The Competition

• Handheld Europe M3
• 1.5 meter
• IP64
• TDS - Nomad
• - 1.2 meter
• - IP67

Intermec CN3

• Gotive H41
• 1.2 meter
• IP54

36
Winning Against the Intermec CN3

• Superior Battery Life
• 10 hrs running continual RF and GPS vs.
  Intermecs 4 hr run-time

• The real-world experience from a journey from
  Charlotte to Atlanta.
• Shorter battery cycles means more cycles and much
  shorter total battery life.
• CN3 has a back-up battery for data recovery but
  is not able to recover application and RAM

  Dolphin 7900 Intermec's CN3
Battery 95 at the start 95 at the start
Radio's powered on GSM GPS GPS
Low battery warning after 10,5 hours  
Shut down   after 4 hours
37
Winning Against the Intermec CN3

• Superior Durability Reliability
• IP64 rating vs. Intermecs IP54
• Higher drop tumble specification
• Superior Software Utilities
• GPS demo application included w. 7900 out of the
  box
• Integrated tools for streamlined application
  development and deployment, plus simplified
  device configuration
• Superior Design Usability Ergonomics
• Front located, extra-loud speaker makes it easier
  to hear turn-by-turn directions vs. Intermecs
  location in the rear of the device
• Large screen, highly resistant to reflection and
  easier to read in sunlight vs. CN3s smaller,
  highly reflective screen
• Easy-to-see laser aimer vs. Intermecs LED aimer
• Headphone jack and Irda
• Fast processing speed
• Good keyboard layout and ergonomics

38
Competition does the Dolphin 7900 have any
weaker points?

• COMM-port 1 is disabledbut the BT-radio is
  available for printer connectivity
• Some of our weak points turn into an advantage!
  the 3.8 display improves reading!

39
(No Transcript)
40
Full Suite of Mobile Computing Solutions

• Dolphin 7900
• Industrial PDA-like design
• Windows Mobile 5.0
• WWAN, WLAN, WPAN GPS
• IP64 rated
• 3.8 ¼ VGA color display
• 10 hour battery life

• Dolphin 7850
• Integrated pistol grip design
• Windows Mobile 5.0
• WLAN WPAN
• IP64 Rated
• 3.5 ¼ VGA color display
• 10 hour battery life

41
Dolphin 7900 GPS products

• SKUs based on the 79002WP-424C50E
• Only 2 SKUs
• Simplifying the supply chain

79002WPG424C50E WLAN / WWAN / WPAN (802.11b / GSM/GPRS / Bluetooth / GPS) / 5300SR Imager with high-vis aiming pattern / 36 Key / 128MB RAM x 128MB FLASH / Windows Mobile 5.0
79002WPG42HC50E WLAN / WWAN / WPAN (802.11b / GSM/GPRS / Bluetooth / GPS) / 5300SR Imager with high-vis aiming pattern / 36 Key / 128MB RAM x 128MB FLASH / 2 GB MSD / Windows Mobile 5.0
42
(No Transcript)
43
GPS Conclusion

• GPS is no longer a future technology
• GPS can be integrated into your current work
  processes
• GPS-based applications can directly improve your
  field operations
• GPS delivers a measurable ROI

44
Summary

• Dolphin 7900 now offers integrated GPS
  technology, enabling new applications to drive
  efficiency and productivity
• A robust suite of mobile functionality
  integrated in a single mobile solution
• Real-time wireless voice and data communication
• Location-based GPS capabilities
• Barcode Scanning linear and 2D
• Image Capture
• Signature Capture
• Ideal for mobile applications in Route
  Accounting, Field Sales, Courier, Utilities and
  Government
• Best-in-class across key criteria for mobile data
  collection device selection
• Battery Performance
• Reliability
• Combination of Durability and Usability
• Adaptus Imaging Technology Unparalleled data
  capture versatility
• Integrated Software Utilities

45
(No Transcript)