Corporate Presentation

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Corporate Presentation

• A.L.M.
• Corporate Profile

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A.L.M. Stands For

• A lways
• L eading in
• M arketing Techniques

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History

• Formed in 1994
• Traditional n initial role - support HQ BPR
  (Business Process Re-Engineering) customers on PR
• Transform to full fledge marketing services in
  1997
• Created full cybermarketing process in 1999
• Independent n on-stop shop 4 customers

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History

• Jul 2000, Setup India Rep Office
• Aug 2000, Setup Hong Kong Rep Office
• Dec 2001, Setup Malaysia Rep Office
• Dec 2001, Setup Thailand
• 2003 Consolidation of manpower

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What we do ...

• We are not just a PR company.
• We provide full fledge marketing support services
  
• Companies can out-source the full marketing
  department or function to us.
• We are also the only company in Asia Pacific that
  provides the full cybermarketing process (1998)

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Company Positioning

• Specialist in Cybermarketing/Consultancy
• If we say, we provide marketing services, there
  are many competitors n more reputable with a rich
  history n track records
• If we say we are an advertising agency. We are
  not accredited n much smaller than any
  international agency
• If we say we are a pr agency. There too many
  pr agencies n in growing numbers .

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Objective/Vision

• Effective marketing is not about spending huge
  budget but selecting and investing the correct
  amount to achieve a desirable and realistic target

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To Achieve Our Objective

• Need to know and provide all the process or
  function for better control
• Need to continuously source or provide the best
  marketing tool
• Need to develop unique marketing techniques in
  order to stay ahead of competition

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Therefore

• A.L.M. services are unique
• We are non-conventional as we believe that
  marketing means staying ahead, standing out
  from the crowd
• There is no expensive or cheap quotes. We give a
  package that we feel will help your company
  achieve the objectives with respect to the
  revenue/profit
• Our unique marketing programs are on the premium
  price range

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Cybermarketing I

• Probably the 1st to introduce the full
  cybermarketing process in Asia Pacific.
• Worked with leading edge internet solutions
  developer like Content Management, One2One
  Marketing, Cookies, Search Engines
• ALM had hands on experience by setting up our own
  website and using all marketing techniques with
  monitoring tools.
• Combination of marketing techniques and
  technologies. It is not just internet advertising
  or a website
• Most website will fail including ours. Read our
  story.

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Cybermarketing II

• 1 search engine submission Asia Pacific, US,
  Europe, manual or software
• 2 site tuning for surfers, for search engines
• 3 announcement press release
• 4 announcement target email
• 5 internet advertising specialised in search
  engines directories
• 6 promotions
• 7 keywords purchase
• 8 co-branding business collaboration on the
  net
• 9 content building editorial team to write
  articles for sites.
• 10 web enhancement latest technologies on the
  net, portals.
• 11 research - market/competition, log files.
• 12 others not listed (top secret)

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Public Relations

• Headed by Andy Wee, ex-technical writer for IT
  articles, sales manual, product brochures
• Created an innovative PR package where clients
  pay only when articles are published - first used
  by restaurant client in 1999
• Copy-writing done by the pool of journalist from
  cybermarketing division located in Asia Pacific
• Providing support to several media - research
  data, contributing articles from vendors,
  advisory role on positioning, searching for
  agents to expand circulation in AsiaPac
• More interesting information on separate
  presentation

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Events Management I

• Most exhibitors only reap less than 40 of what
  can be achieved in the event
• Have developed a proprietary technique in
  achieving up to 90 - Only company providing
  Lead Generation Programs (2000)
• Successfully introduce the first in Singapore or
  even AsiaPac collaborative database program in
  NI in 99 with participants from Australia
  Singapore. Eg Vendor 1 share data with Vendor 2
  n therefore both benefits with more potential
  customers

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Events Management II

• Introduced a CRM program where visitors to the
  booth will be thank n reinforce with vendors
  message within 1 day after attending the show
• The basic Lead Generation Services comes in a
  package which includes temp staff, training
  flyers etc which cost from 2.5k
• For bigger booth, we recommend full package
  which will include consultancy services
• More interesting information on separate
  presentation

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Telemarketing

• Extremely unique TM solutions
• Only company that provides 3 category of service
  A, B n C depending on customers budget and
  needs
• Supply of staff based on man-days instead of x
  number of staff(s) for 1 week, 2 week etc
• Work from home concept
• Our advantage able to supply 100 man in one day
  to complete all the calls without jamming the
  customers telephone lines

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Advertising

• We are not accredited and have no dedicate
  account servicing staff as we work with agencies.
• Developed the world first online media planning
  site in 1997/8. Removed in end 1998 because the
  online program did not work with offline data
  files.
• Currently provide support to some ad agencies on
  - editorial, web design/programming n fashion
  stylist.
• Planning to develop a new media planning program
  which allows comparison between traditional new
  media, with media research data n bookings
  done online

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Promotions

• Continuously source for unique promo items
  through our trading company
• Assisted in marketing CD Card when it was 1st
  introduce in Asia Pacific
• Developing a total promotional package which
  includes interior designers/shop front designers,
  fashion stylist n even hair stylist

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Marketing Research I

• Sun Tze Art of War - Know Your Strengths, Know
  Your Enemy
• Product Test Centre setup by HQ in 1997 to assist
  companies to better understand their products vs
  competition. n to plan their marketing strategy
  based on the product test results.
• Ad design test can be done prior to campaign n ad
  test thereafter at marginal costing because of
  inter-company billing
• Other services Product/brand positioning,
  general research etc

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Marketing Research II

• A.L.M. is able to access many research
  information
• Eg 1) to market an recruitment site, there are
  research info on percentage of job seekers going
  online vs offline, most popular jobsite etc
• Eg 2) to do ad design test, because of big
  database, could easily locate target group
  therefore save time, cost or possibly error in
  message (due to cultural difference)
• Eg 3) especially for IT/Communication clients -
  have database of resellers/dealers

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Target Marketing I

• In-house database - traditional used for
  research, approx 6 mil
• Due to increase in demand for de - other database
  marketing house was unable to supply
• Expanded division n possibly setting up an office
  in Malaysia to support clients requirement
• Purchase data from various sources in Asia
  Pacific
• CRM, Relationship Database Marketing know how
  transfer from HQ
• Target to have the biggest email database

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Target Marketing II

• Mode Total Database
• Direct Electronic Mail (dem) 105,000,000
• Direct Electronic Mail (dem) - Singapore 22,000
• Direct Fax (df) 3,000,000
• Direct Fax (df) - Singapore 60,000
• Direct Mail (dm) 8,000,000
• Direct Mail (dm) - Singapore companies 100,700
• Static Distribution (sd) Depends on country
• Mail Drop (md) Depends on country

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Translation I

• Translation can be extremely complicated n
  tedious
• Level 1 - machine/software translation
• Level 2 - local translation - technical/non
  technical
• Level 3 local translation with country of
  origin staff
• Level 4 - country of origin translation
• Level 5 - copy-writing
• Only A.L.M. provide total solutions

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Translation II

• Translation means - just converting one language
  to another
• A translated copy is usually just grammatically
  correct
• Copy-writing is needed to enhance the translated
  copy to add in the local flavour and style
• Translator are usually not copy-writer
• Copy-writing is another skill - a pr copy is
  different from a marketing copy
• In addition, A.L.M package technology
  whenever possible
• Sample

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Training

• Conduct one2one PR training session by ex-editor,
  ex-journalist
• Conduct one2one marketing session by Andy Wee
• In the process of developing standard PR courses
  and probably collaborate with online learning
  sites
• Developed the AsiaPac 1st SOHO network course
• In the process of developing AsiaPac 1st
  cybermarketing course
• Setup a marketing site to assist marketing
  personnel to network n learn from each other

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Integration

• To achieve maximum marketing efficiency,
  integration of all process is needed
• Our PR can be integrated to cybermarketing or
  events management or CRM with the given budget
• Further, integration of the processes,
  operational cost may go down

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What U See Is Just

• The Beginning

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Our bigger customers

• Nasdaq-listed Net Perceptions (NETP), a leading
  provider of real-time personalization and
  precision merchandising software solutions for
  the Internet and multi-channel retailers, helps
  businesses achieve higher sales and customer
  loyalty by allowing them to understand
  customers individually, optimize product
  assortments, prices and inventories, and offer
  the right product to the right customer at the
  right price. Many of the worlds best-known
  brands are Net Perceptions customers. Among them
  are Proctor Gamble, Bertelsmann, CDNOW, The
  Childrens Place. eToys.com. Fingerhut, Hudsons
  Bay Company, J. C. Penney, Walgreens and
  Williams-Sonoma.
• Day Interactive Holding AG (DAYN) is listed on
  the SWX New Market in Zurich since April 3, 2000.
  The company was founded in 1993 in Basel,
  Switzerland and is also active in Germany, the
  UK, the USA and Singapore. Day is addressing a
  growth market with Web Information
  ManagementTM.Gartner Group estimates that the
  market for Web software and services will grow
  from its present level of USD 29 billion to
  USD 44 billion in 2000.

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Our Other Customers

• Western Digital gt IT
• Jobstreet gt Recruitment
• AptitudeX gt Recruitment
• Tea Colors gt Food
• IVRS (International) Ltd gt Telco
• Worldlink Technologies gt SMS Technology
• New Horizons gt Training

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Other Customers From Our Group

• Logica gt Telco
• Videojet Technologies gt Mfg
• Keyene gt Manufacturing
• Sanyo Aircon gt Manufacturing
• Arbitration Chambers gt Legal
• Watson, Farley Williams gt Legal

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ALM Group Partners Clientele List

• CYBEX COMPUTER PRODUCTS CORPORATION
• DIGIPHONIC SYSTEMS PTE LTD
• DIRECTION TRADING PTE LTD
• LINKSYS (SEA) PTE LTD
• MICRO EXPRESS SALES PTE LTD
• OKI DATA (SINGAPORE) PTE LTD
• V ONE MULTIMEDIA PTE LTD
•  
• 2BSURE
• APTITUDEX.NET PTE LTD
• CIRCLE DOT COM (S) PTE LTD
• CRANE CULTURE CO PTE LTD
• DAY INTERACTIVE SINGAPORE PTE LTD
• FOUNTAINHEAD TECHNOLOGY ASSOCIATES PTE LTD
• JOBS DB SINGAPORE PTE LTD
• JOBSTREET.COM PTE LTD
• NET PERCEPTIONS
• NEW HORIZONS COMPUTER LEARNING CENTER (S) PTE LTD
• NTUC MEDIA COOPERATIVE LIMITED