Strategic Planning in Higher Education

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Strategic Planning in Higher Education
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In higher education, bettering ones condition
includes hiring better faculty, recruiting
stronger students, upgrading facilities,
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strengthening academic programs and student
services and acquiring the resources needed to
accomplish these things.
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And since most institutions of higher education
share a similar mission and compete for these
same objectives...
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an essential part of strategic planning involves
shaping the institution in ways to ensure mission
attainment
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by capturing and maintaining a market niche in
the quest for resources, faculty and students.
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The distinguishing features of a strategic plan
for an university involve
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1.- the long term.2.- the future of
institution.3.- the future trends in the world
outside the university.4.- its present and
future resources.
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There are three components for the strategic
analysis of an university
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1.- the environment.2.- internal resources.3.-
organizational culture.
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The environment or external influences includes
political trends social trends economic trends
technological and educational changes, etc.
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Internal resources are the features of an
university on which its success is to be build
buildings, skills of teaching and support staff,
reputation, financial base, location, etc.
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Organizational culture reflects all of the
taken-for-granted assumptions and preconceptions
through which members of an organization make
sense of and interpret their world.
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Success can impede strategic planning. It can
even make it seem unnecessary.
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The crucial stages in preventing stagnation and
eventual failure are
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1.- detecting signals which may indicate a need
to change.
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2.- recognize a need for change and formulating a
plan.
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3.- making a corporate decision to change an
carrying it through.