Education and Outreach Campaign: Website

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Education and Outreach CampaignWebsite
Preliminary Creative Concepts
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Logo Design
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Website (ChooseHealthDE.com)
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Creative Concept Health insurance for all.
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Print ad
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Billboard
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Information card
Front
Back
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Media Plan
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Mass media campaign Begins on August 19
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Television

• Comcast Cable All Delaware Zones
• Primary Demos Adults 18-24 and Adults 25-49
• Networks include AE, AMC, CNN, DISC, MTV, BET,
  ESPN, MSNBC,TRU
• Network
• WBOC and EBOC (CBS and FOX affiliates in Southern
  Delaware)
• WMDT (ABC affiliate)

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Radio

• Stations statewide including
• Station Format
• WJBR-FM Adult Cont.
• WSTW-FM CHR
• WDEL-AM News/Talk
• WXCY-FM Country
• WDSD-FM Country
• WJKS-FM Urban

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Radio

• Stations statewide including
• Station Format
• WAFL-FM Adult Hits
• WNCL-FM Oldies
• WQHQ-FM Adult Contemporary
• WXDE-FM News/Talk
• WWFG-FM Country

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Out of Home

• Rotary Billboards
• Bulletins
• Posters
• Transit
• Bar Coasters
• Cash Jackets

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Non-Traditional

• 2x 5 Vinyl banner stands with Take One
  brochure holder
• Distribution
• 50 Barber Shops and Hair Salons
• 29 Independent Grocers/Markets
• 21 Walk-In/Immediate Care Clinics

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Print

• News Journal
• News Journal Sticky Note
• Delaware State News
• Dover Post/Middletown Transcript
• Sussex County Post
• Seaford/Laurel Stars
• Cape Gazette
• Milford Chronicle/Harrington Journal
• Smyrna Clayton Sun Times
• Out About
• Spark Weekly

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Spanish Language Media

• Radio
• WUS-AM (La Exitosa 930)
• WJWL-AM (Maxima 900)
• Print
• El Tiempo
• Hoy en Delaware
• Pueblo de Dios en March
• Delaware Hispano

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Digital Media

• Google
• Search
• Video
• Display
• Bing
• Search
• Facebook
• PPC Ads
• YouTube
• Pre-roll, Companion Ads
• Everyday Health
• Display Ads
• Video

• Delaware Online
• Display Ads
• Pandora
• Commercial
• Audio
• Display Ads
• Goodway Group (Ad Network)
• Video (pre-roll and in-stream)
• Display Ads
• Mobile Fuse
• In-app video
• Ads
• Targets tablet and handheld devices

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Evaluation and Reporting