Business Building Pyramid

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Business Building Pyramid
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 Top of the Pyramid

• Y - YOU

M - Marketing
S - Sales
BUILD FROM THE TOP DOWN!
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Base of the Pyramid

• 1 Business Processes.

3 Profits
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The RIGHT Side of the Pyramid Base

• (Clients and Profits)

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The LEFT side of the Pyramid Base (Business
Process)

• B Before
• D During
• A After

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Why Do Clients Go Away?
9 Leave for CompetitiveReasons
1 Die
3 Move Away
14 Dissatisfied with Product and/or Service
5 Friend in Business
68 Attitude of Indifference
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Solve the Mysteries of the Pyramid
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State of the Industry 2001
Rank Company 2000 Sales MM 1999 Sales MM Full-Time Emp
1 Halo BrandedSolutions 445 493.2 332
2 American Identity 247 180 170
3 Corp. ExpressPro. Mkt 182.6 166 U
4 4Imprint Inc. 148 114 0
5 CYRK 145 967.4 0
7 Myron Mfg Co. 134 130 0
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Advertising Top 10
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Image Vs. Direct Response Marketing
Concentrates on look and image portrayed
Concentrates on results not image of ad
Headline is usually company name, slogan or
nothing at all.
Uses strong compelling headline
Uses lots of white space, very little copy
Maximizes use of ad space, lots of copy
Does not usually have call-to-action
Has specific call-to-action
May make money within a decade or two
Can be instantly tracked for performance
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Outbound Advertising

• Some Popular Methods
• Direct Mail
• Fax
• Email
• Telemarketing
• Voice Broadcast
• Most Important List (Lake)
• Second Most Important Message (Bait)

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• U S P
• P P O D
• S O B

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Five Types of Lists
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Solve the Mysteries of the Pyramid (A Contract
With Myself)

• What Can WILL I Do to Invest in Myself?
• What Can WILL I Do to Launch my Marketing?
• What Can WILL I Do to Maximize Client Value?

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Thank You!For Spending Your TimeWith Me Today!

• J.R. Roren, Founder
• Business Building Institute
• 2104 W. Southern Ave.
• Tempe, Arizona 85282
• 602-324-0555 ? Fax [phone]
• Information_at_BusinessBuildingInstitute.com