Color in Logos

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Color in Logos

• CTAE Resource Network
• By Juliane Monko
• Dr. Frank B. Flanders
• Spring 2010

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Objectives

• Explain what makes a great logo
• Discuss four major factors that define a
  memorable logo
• Discuss how color makes logos successful
• Discuss the affects color on logo

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Businesses Use Color to Market Products

• Color increases brand recognition by up to 80
• Colors are used to brand products, companies
  and organizations
• Colors are used to indicate quality of the
  merchandise
• Color can influence consumers purchase decisions

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Businesses Use Color To Market Products

• Color affects how consumers see things
• Color affects consumer emotions
• Color affects buying decisions
• Color is used in ads because of its superior
  attention getting properties
• Color can capture and hold attention

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What makes a classic logo?

• The process of creating a good logo is involved.
  It requires an eye for composition and
  creativity, and patience. Good logos generally
  have 4 important characteristics.
• Simple
• Bold
• Classy
• Memorable

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What makes a classic logo?

• Simple The best logos are usually simple.
  Intricate detail and multiple colors are usually
  not a part of successful logo design.

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What makes a classic logo? continued

• Bold Like bolded text in a book, a bold logo
  grabs the viewers eye. Logos must have an impact
  on the viewer. Customers equate your business the
  logo. It is a representation of the business.

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What makes a classic logo? continued

• Classy Great logos are elegant and classy in
  design. Elegant logo design is achieved with the
  right combination of colors and graphic elements.
  

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What makes a classic logo? continued

• Memorable Good logos have a clean, clear design
  that is easily remembered, one the viewer can
  still see with their eyes closed. Like the tune
  of a catchy advertising jingle, it should be hard
  to forget.

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Logo Recognition Activity

• Directions
• The following 20 logos show company and
  organization logos without text.
• If you can read the logos by the colors (and
  shapes) it is testimony to the effectiveness of
  the color combinations.

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Logo Recognition Activity continued

• Note to teachers This activity can be a game by
  dividing the class into teams.
• You may want to have the students number their
  paper from 1-34 to record their answers.
• A key to the logo activity is at the end.

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1. Name this Logo
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35. Name this Logo
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Key
Wendys Pizza Hut Starbucks Taco Bell Dairy Queen Burger King Visa Sonic The Home Depot UPS United States Postal Service Adidas FedEx Dennys NBC Microsoft Quaker Oats 18. Applebees 19. Good Year 20. ATT 21. Delta 22. Gerber 23. Shell 24. Chiquita 25. DreamWorks 26. Morton Salt 27. IKEA 28. NASA 29. Panera Bread 30. Ocean Spray 31. Holiday Inn 32. Kodak 33. Zaxbys 34. Ford 35. ESPN
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Great Company Logos

• A great company logo is an important factor in
  company image and ultimate success. It is a
  representation of the company.
• Logo design and development is not something to
  be taken lightly. Good logo design is usually
  expensive and is no place to skip in the budget.

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Quiz

1. What of visual information is related to color?
   
2. Name the 4 important characteristics that good
   logos generally have.
3. Why is a great company logo important to the
   company image and its ultimate success?
4. True/False Intricate detail and multiple colors
   are usually a part of successful logo design.
5. True/False Color influences consumers purchase
   decisions.

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Quiz - Answers

• 80
• Simple, Bold, Classy, Memorable
• The logo is a representation of the company
• False
• True