Blogs What can you do?

1
BlogsWhat can you do?

2
Impetus

• Publishing costs plummeted
• New types of publication are enabled

3
Purpose

• Survey interesting uses of blog technology
• Focus on application
• Explore new ideas

4
Livejournal

• Integrated
• Simple
• Social networking

5
Livejournal
6
Livejournal Aggregation
7
Livejournal Profile
8
Slashdot.org

• Filter blog
• Community portal / community driven
• slashdotting
• Comments driven
• Slashdot community growth strategy

9
(No Transcript)
10
Comments
11
Meta-Moderation
12
Techdirt Corporate Intelligence

• Runs public blog
• Runs private Corporate Intelligence
• Spreads domains knowledge
• Helps make sales / survey strategic landscape

13
(No Transcript)
14
Personal / Professional

• Enhance personal brand
• Network
• Build community
• Publish on a smaller scale

15
Professional Examples

• J scratchpad
• Bill Ives Portals and KM
• Began as research
• Promote other projects
• Jonathon Schwartz
• Corporate intelligence
• Connect with new audience
• Change company

16
Professional Examples

• A Copyfighters Musings
• Personal brand
• Connecting/networking

17
Personal Voice / Publishing

• Builds off uniqueness of personal voice
• Driven by urgency / character / celebrity
• Buzzmachine Jarvis
• Unique style
• Focus fixated on certain issues
• Philip Greenspun weblog
• Provokes controversy
• Builds on community
• Initiates discussions

18

• All URLs available
• Questions?
• Josh Ain http//frassle.net/josh
• Josh.ain_at_gmail.com