Oregon State University Extension, Oregon Family Nutrition Program (SNAP-Ed)

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Oregon State University Extension, Oregon Family
Nutrition Program (SNAP-Ed)
Lauren Tobey, M.S., R.D., Nutrition Education
Program Coordinator OSU Extension Family and
Community Development
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Oregon SNAP-Ed
FFY 1999 NEP
FFY 2002 NEP
FFY 2009 NEP
6 Counties Served
18 Counties Served
KEY
32 Counties and 3 Tribal Lands Served
Counties without SNAP-Ed
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Biggest Challenge Past Year

• Results of Summer 2008 FNS Program Review
• Online reporting system and NEP Guidebook
• Program reviews annually 1/3 of Units
• Centralized ordering and per participant formula
• Continue strengthening partnership with SNAP
• Increase Campus staffing and funding
• Increase training of staff on Learner Centered
  ed.
• Continue increasing reach to parents of youth
• Identify more appropriate, accurate program
  performance indicators

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SM Campaigns and Stages

• Fruits and Veggies
• Healthy Beverages

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Steps in Targeting SM Sites

• Choose pilot counties with eligible Census Tracts
• Better assure formative research informs the
  campaign
• 10 of 36 Counties, 3 metro and 7 rural
• Which of those counties have high levels of
  direct programming and sites eligible in ways
  other than CTs?
• 5 counties chosen
• Formative research to assist in targeting age
  group.
• Expect to target moms for both, plus teens for
  the beverage campaign.

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Current Stage Formative Research

• Focus groups in 2 of 4 counties
• Champions for Change Pick a Better Snack tested
• Phone survey in 5 counties
• 400 SNAP participants per county
• 1 control County
• Summer Campaigns

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New PartnershipSocial Marketing PR Firm

• Enviromedia

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What evaluation strategies?

• Direct education
• Pre and post series curriculum specific
• Eating Smart Being Active
• Start Smart Eating Reading
• Professor Popcorn
• Adult recipe survey
• Social marketing
• Phone interviews, and others to be determined

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What unique partnerships?

• Funding from SNAP, through the Oregon Department
  of Human Services, for social marketing.

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April, 2007 Oregon Food Stamp Challenge
Governor Kulongoski lived on 21 for a week
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What was eaten on a 42 Budget
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October, 2007 Food Stamp Program Bonus

1. FNS Bonus for ? enrollment of FSP eligible
2. Governors Hunger, Health and Nutrition
   Initiative announced (1.7 million)

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Questions
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