The Four Pleasures

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The Four Pleasures

• Patrick W. Jordan. 2000.
• Designing Pleasurable Products an Introduction
  to the New Human Factors.
• Taylor and Francis, London
• Adapted from presentation by Lyn Pemberton,
  Interactive Technologies Research Group
  University of Brighton

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Hierarchy of Consumer Needs
Pleasure Usability Functionality
cf. Maslows hierarchy of human needs
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• Jordan distinguishes four types of product
  related pleasures, i.e. the practical, emotional
  and aesthetic benefits associated with products
• Physio-pleasure
• Psycho-pleasure
• Socio-pleasure
• Ideo-pleasure

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Physio-pleasure

• To do with the body and sensory organs - touch,
  taste, smell, hearing
• shape of a telephone handset
• texture of pen, toothbrush, new clothes
• smell of new car

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Psycho-pleasure

• To do with peoples cognitive and emotional
  reactions
• a really engaging video game
• a brilliant piece of software that lets you do
  something very complex very easily, e.g. the
  early spreadsheet effect

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Socio-pleasure

• To do with your connection to other people -
  friends, relatives, colleagues, unknown others.
  Also social identity.
• people may come round to see you to play on your
  new GameCube or gather round to look at your new
  phone
• clothing mark you out as member of
  socio-economic group

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Ideo-pleasure

• To do with peoples values -
• a pair of vegetarian shoes
• carrying the Guardian rather than the Sun
• looking at your beautiful wall mounted plasma
  screen TV when you come home every day

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Summary

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