TO MUNICH

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WELCOME TO MUNICH
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Welcome
As a passionate day-to-day cyclist and in my
function as the Lord Mayor of Munich I am very
pleased that Messe München GmbH is launching a
significant bicycle trade fair in Munich BIKE
EXPO. For years we have been dedicated to
promoting cycling in our city. Munich and the
region now offer an excellent network of cycling
paths over a distance of over 1,200 kilometers,
as well as a multitude of cycling tours for all
disciplines and skill levels. For me personally
there are many reasons and incentives to support
cycling first of all, it protects the
environment, promotes health and is cost
effective and secondly, when you are cycling you
can continuously rediscover your area. I
greatly appreciate the BIKE EXPOs orientation
towards bicycle trends for town and country
because it reflects the current trend of a new
urban mobility. But it is not only the great
enthu- siasm for cycling of Munichs citizens
that speaks for the BIKE EXPO in Munich. The
trade fair location, with state-of-the-art
exposition premises, a generous open-air section,
optimal infrastructure, transportation and hotel
options, as well as the proverbial Munich
hospitality is all predestined for a trade fair
with a focus on cycling. Welcome to the BIKE EXPO
in Munich, the cosmopolitan cycling town with a
heart.
Christian UdeLord Mayor of Munich
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Trade Fair Event

• Expo 4 Exhibition Halls
• Modern and Urban Mobility
• Components
• Clothing and Accessories
• Holidays and Travel
• Event Open-air Exhibition Ground
• Park and Ride Zone(BMX/MTB-contest)
• MTB Test Fest (Exhibitor and Test Course)
• Velonale (Race for Everyone)
• 22 Trade Fair Days
• 23./24. July Trade visitors only
• 25./26. July Public days

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1. TRADE FAIR
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E-Bikes

• Pedelecs
• Bikes with electric motor
• Innovative drive concepts
• Battery technologies, auxiliary equipment
• Shop equipment
• Pedelec Forum
• E-bike innovation award
• Special show
• Shop and service recommendations

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Urban Mobility

• Retro-bikes and classics
• Single speed and courier bikes
• Design bikes, custom bikes, special bikes
• Citybikes
• Ladies' bikes
• All terrain bikes
• BMX and dirt bikes
• Special exhibitions
• Mobility concepts

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Nature and Travel

• Overland and trekking bikes
• Racing bikes
• Mountain bikes
• Juvenile bikes and run bikes
• Bike trailers and joggers
• Travel agencies and regions
• Route proposals, travel recommendations
• Travel literature
• Multimedia travelogues

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Components

• Gear shift and braking systems
• Handle bars, stems, etc.
• Tyres, saddles, run bikes, etc.
• Locks, pumps, etc.
• Light systems, reflectors
• Speed-indicators, pulse monitors, GPS devices
• Transport systems
• Child safety seat, baskets and fastening systems

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Clothing/Accessories

• Functional and all-weather clothing
• Modern and safe clothing
• Street wear, casual wear
• Helmets and protectors
• Glasses
• Shoes
• Gloves
• Bags and rucksacks

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2. EVENTS
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Park and Ride Zone

• International Dirt contest
• International BMX contest
• BMX and Dirt Trainings and Demos
• Exhibitors of the bike scene
• BMX and Dirtbikes
• Dirt Components
• Street Wear
• DJ und Open Night
• Party with Main Act

organized by

• Managing Director Tarek Rasouli (opinion leader
  within the BMX/Dirt scene)
• Organizer of Nissan Qashqai Challenge and Vienna
  Air King
• Athlete Management
• Coursebuilding
• PR

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MTB Test Fest

• MTB Exhibition
• Parts, Clothing, Nutrition
• Test course
• Technique training
• Nightsprint
• Miniramp and Trial Show
• Junior Trophy
• Large stage

organized by

• Managing Director Heinrich Albert (founder of
  MTB-Worldcups)
• Organizer of Bike Festivals in Riva/Lake Garda
  and Willingen/Germany as well as Transalp
  Challenge

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Velonale

• Race for everyone
• Touring
• Racing bike
• Time trial
• Team trial
• Cycling festival for the
• entire family

organized by

• Managing Director Gernot Weigl (Marathon Man of
  South Germany)
• Organizer of Marathon in Munich and Freiburg,
  Nike Human Race Munich as well as Triathlon
  Munich with more than 10.000 participants

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3. WHY BIKE EXPO
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Megatrends

• Urban Mobility
• E-Bikes
• Activity Holiday

New megatrends in cycling call for a new
independent and strong platform. BIKE EXPO
provides the effective combination of a
professional trade fair with a public event.
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Munich

• Munich Facts
• Inhabitants 1.3 M
• Inhabitants in the periphery of 100 km 4.7 M
• Inhabitants in the periphery of 150 km 9.2 M
• Greater Munich is the region with the most
  purchasing power in Germany
• Biking in Munich
• Munich Radlring (network of biking routes)
• Bike-friendly metropolitan city
• Mountain bike trails along the river Isar
• Local Dirt Bike club with probably Europes
  largest Dirt Bike arena
• Close to the Alps
• Mountain Bike capital of Germany

Greater Munich is a huge and significant cycling
market with nearly 10 M inhabitants.
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Munich Trade Fair

• Modern Exhibition Center
• 16 high quality halls without columns
• Easy access for trucks and service providers
• Large air-conditioned exhibition halls (8,000
  10,000 m2)
• High-speed glass fibre network for quick data
  transfer
• Optimal infrastructure for a large number of
  visitors
• Spacious open-air exhibition area for product
  demonstrations and events
• Sustainable Exhibition Centre
• Combined heat and power plant and photovoltaic
  system
• Energy saving lighting controlled by daylight
• Atrium as green meeting point between the halls
• 125,000m2 of green space
• Utilisation of rainwater for the lakes
• Waste avoidance and separation

Munich has one of the most modern and
eco-friendly exhibition centers worldwide.
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Infrastructure

• Fast and easy to reach
• Railway 15 minuntes from the Munich's city
  center and central train station (220 Intercity
  connections)
• Underground direct underground trains run every
  5-10 minutes from and to the city center
• Car dedicated highway exit 18,000 parking spots
  in the direct vicinity of the fair grounds
  3,500 taxis in Munich
• Plane 20 minutes from Germany's second largest
  airport (direct connection to all major German
  and European metropolitan cities)
• Hotels in Munich
• 55,400 beds throughout Greater Munich
• More than 60 of these are in the low to medium
  price category
• 120,000 beds within 1 hours drive (by car)

Munich offers an excellent infrastructure for
travel, accommodations and fair grounds with
growth potential for the future.
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Communication

• Press and TV
• BIKE EXPO TV production with international
  distribution
• Media center for professional activities
• Press conferences
• Media co-operations in all key sectors
• TV preview one week prior to the fair
• Specialist trade and visitor communication
• The ispo project group has many years of know-how
  and experience in communication with the
  international trade and media Exhibitor party.
• Extensive competence and experience in
  communication with consumers gained from numerous
  other events at the New Munich Trade Fair.
• BIKE EXPO Marketing
• International marketing network
• Worldwide advertising and PR campaigns
• Professional B2B and B2C website

International trend and communications network
enriched with cycling-oriented service from an
expert show team.
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