Coast, Countryside, and the National Trust: Examining Young Adults

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Coast, Countryside, and the National Trust
Examining Young Adults Experiences of Nature
through SportJosey Field, Dr. Cassandra
Phoenix, and Prof. Tim Coles
Centre for Sport Leisure and Tourism Showcase,
23rd April 2012, Westminster
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Presentation Organisation
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What?Research Aims
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Why?The National Trust
Understand how Young Adults Experience their Sport
Appealing Promotion and Conservation
Increased Engagement and Membership
Understand Barriers to Membership
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Why?Academically
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How?
Qualitative Research Project
Active Young Adults 18-30
National Trust Staff

• Focus Groups
• Interviews
• Field Notes

• Auto-Photography Task
• Interviews in Place

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Me and My Supervisors
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Thank You I Welcome Any Questions

• The research presented here was conducted during
  an ESRC Studentship under its Capacity Building
  Clusters Award (RES-187-24-0002) in partnership
  with the National Trust
• For more information about this project and the
  work of the Centre for Sport, Leisure and Tourism
  research see http//www.exeter.ac.uk/slt/ourresea
  rch/nationaltrust/
• Or the European Centre for Environment and Human
  Health website http//www.ecehh.org/staff/josey-f
  ield
• Contact Josey Field on josey.field_at_pcmd.ac.uk