economics for business

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economics for business

• chris mulhearn and howard r. vane

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• Introduction
• Welcome to the guided tour of the book. This
  PowerPoint presentation will take you through
• The books unique approach
• Pedagogical features
• A sample chapter is available to download from
  www.palgrave.com/economics/mulhearnvane

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• Whats so special about
• Economics for Business?

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• Exceptionally engaging writing style
• So readable that it even appeals to
  non-specialists.
• ''My favourite aspects are the writing style in
  general.and the sections on the Theory of the
  Firm, which are excellently written.'' Joe Cox,
  Portsmouth University
• ''I really like the way it simplifies the more
  complex, macroeconomic material. I think the book
  is well written, clear and easy to follow, and
  attractive to business students who dont want to
  focus their degrees on economics.'' - Fiona
  Carmichael, University of Birmingham
• The author simplifies topics, making the
  chapters straightforward to read. This is not
  the case with many other economics texts which
  students have to plough through and read over and
  over again to understand. Andrew Coulson,
  Newcastle Business School
• Chapters are well written and presented. The
  explanations are unhurried and not many
  assumptions have been made about prior knowledge,
  which is good. Simeon Coleman, Nottingham
  Trent University

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• Perfect balance of economic theory and business
  content
• Business Case Studies, Applying Economics to
  Business and Reflecting on Economics features
  clarify key economic concepts and demonstrate how
  they play a vital role in a wide variety of
  business situations.
• An accessible account of the standard
  conceptsand a rather comprehensive set of real
  examples Emanuele Tarantino, Tilburg
  University, the Netherlands
• The balance between theoretical concepts and
  practical examples is just right, with good
  linkage between the two. Andrew Coulson,
  Newcastle Business School

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• New theme on Economics Nobel Prize winners
• This new theme focuses includes more information
  on winners most important theories, how they
  apply to business, and on how issues from
  everyday life inspired them to become economists,
  thus grounding economics in the day-to-day.
• It is a nice overview and would serve to attract
  students to study economics. Hans Bloemen,
  Vrije Universiteit, the Netherlands
• This is an interesting addition Shanti P.
  Chakravarty, Bangor University

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• Highly illustrated with quirky and interesting
  pedagogy
• Packed with satirical cartoons, full colour
  photographs, figures and tables and quirky
  pedagogy like the one thing you should read
  feature which asks students to read anything from
  a short extract from a novel to an interview with
  an economist.
• This one thing you should read is an
  excellent addition. Students no longer believe
  they are reading for a degree. Carol Doyle,
  Glasgow Caledonian University
• These featuresbring the theory to life.
  Simeon Coleman, Nottingham Trent University

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Table of contents
Preface and acknowledgements Tour of the book
and companion website Publishers
acknowledgements 1. Economics and Business 2. The
Market 3. The Firm 4. Firms Costs and
Revenues 5. Market Concentration and Power 6.
Business and Government 7. Factor Markets 8. The
Macroeconomy, Macroeconomic Policy and
Business 9. Unemployment 10. Inflation 11.
Economic Growth and Business Cycles 12.
Stabilizing the Economy 13. International
Trade 14. The Balance of Payments and Exchange
Rates 15. Globalization Glossary Index
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Pedagogical features

• The books features complement, supplement and
  reinforce the main text, promote further thought
  and critical analysis.
• Each chapter follows a similar structure, so that
  students can orientate themselves within the
  text.

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Start of chapter features
Each chapter beings with a set of questions which
students will be able to answer by the end of the
chapter, signalling from the outset which topics
are the most important.
The chapter menus help students to navigate the
text.
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Features running throughout
Business case studies examine a variety of
different business situations in which economics
plays a vital role.
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Features running throughout
Important concepts are discussed and summarised
in the margin.
Key terms are highlighted in the text and defined
in the margin, as well as listed as the end of
each chapter for revision purposes.
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Features running throughout
Reflecting on economics boxes delve deeper into
economic concepts, summarise and question
research or key studies, and provide helpful
numerical examples of central theories.
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Features running throughout
The textbook is brought to life with full colour
photographs, satirical cartoons from Private Eye
magazine, and figures and tables to elucidate
more complex theory and clarify key concepts.
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End of chapter features
A list of key terms is included as a checklist
for revision.
Students are pointed to just one interesting and
entertaining piece of further reading per
chapter, ranging from academic pieces to extracts
from novels, interviews with economists to video
clips to watch.
Each chapter ends with a summary of the main
points to consolidate learning and provide a
bridge to the next chapter.
A series of questions at the end of each chapter
encourage reflection and critical thinking around
the chapters main topics.
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Thanks for taking the time to view this
presentation. We hope you will consider adopting
this exciting new textbook and we look forward to
hearing your comments on it. If you would like
more information, please contact our Lecturer
Services team on lecturerservices_at_palgrave.com
44 (0) 1256 302794