CTCleanEnergyOptions

1
CTCleanEnergyOptions The Products and Established
Near-Term Targets

• DPUC 8,000 customers in 24 months from April of
  2005 through March of 2007
• CCEF 0.5 of electricity demand will come from
  voluntary purchases of clean energy resources by
  the end of 2007 and
• Approximately 20,000 households, 170,000 MWhs,
  or the energy supply from a 50 MW wind farm.

Company Product Geography Price (/kWh)
Sterling Planet 33 wind, 33 hydro, 34 LFGE National, Connecticut, and Mid-Atlantic 0.0115
Community Energy 50 wind, 50 LFGE Northeast 0.0110
References The product, geography and price for
each company has changed over time, This is data
through 2007.
2
The Program Design Questions for Consideration

• Can we achieve greater market penetration of
  clean energy as a whole by focusing on
  community-based social marketing strategies?
  (effectiveness measure)
• Can we achieve lower customer acquisition costs
  for clean energy sign-ups through community-based
  social marketing techniques? (efficiency measure)
• What is the role of incentives, competition, and
  information in accelerating the market for clean
  energy in communities? (tactics)

3
The Program Design Connecticut Clean Energy
Communities Program

• Education and Awareness support a statewide
  campaign effort to advance the knowledge and
  awareness of the benefits and availability of
  clean energy resources
• Air Clean Energy Its Real, Its Here, Its
  Working Lets Make More! and
• Ground develop a community campaign to get
  cities and towns to commit to purchasing 20
  clean energy by 2010.
• Incentives establish an incentive program that
  rewards community progress in clean energy
  sign-ups (free solar PV systems on municipal
  buildings) and
• Information establish a portal to provide
  timely information on the communitys progress in
  supporting clean energy.

4
The Program Design Conceptual Overview of the
Connecticut Clean Energy Communities Program
Town and Residents
Region
Society
Community
Tipping Pointthat moment in an epidemic when a
virus reaches critical mass.
References Malcolm Gladwell The Tipping Point
5
The Program Design Who Should be the Messenger
Which one of the following groups or individuals
do you
believe would be the most credible source of
information to promote clean energy?
CT
US
President of the United States
7 8
Group of Fortune 100 CEO
4
4
Coalition of Religious Leaders
2
3
Group of Climate Scientists
33 33
Group of Environmental NGO
44 37
Group of Your Friends
2 5
Other Sources and I dont know
9 10
References Comparative Assessment of Consumer
Awareness for Clean Energy in Connecticut and the
United States (July 2006). Survey conducted by
Nexus Market Research on behalf of the
Connecticut Clean Energy Fund.
www.ctcleanenergy.com/communities/progress.php
6
Public-Private-Nonprofit Partnership Connecticut
Clean Energy Communities Program
7,500-10,000/kW Solar PV Installed 100 Sign-ups
75-100 Sign-up

7
The Program Design Establishing a Baseline
Projection through Expert Feedback
References Nexus Market Research (on behalf of
the Connecticut Clean Energy Fund) Voluntary
Clean Energy Market Baseline in Connecticut A
Delphi Panel Assessment (June 2006)
8
Clean Energy Communities Program Engage Civil
Society in the Programs
9
Connecticut Clean Energy Communities Information
to Drive Performance and Innovation

• www.ctcleanenergy.com/communities

• www.ctcleanenergy.com/communities - progress and
  town information (resolution, sign-ups,
  penetration rates, contacts, incentives received,
  live data, local supporters, and local press)

Top 20 Sign-Ups
Top 20 Penetration Rates
10
What Gets Measured Gets Managed Clean Energy
Communities Program Index
11
CTCleanEnergyOptions Household Sign-Up Target by
the CCEF (20,000)
12
CTCleanEnergyOptions Cumulative kWh Annual Demand
Target (168,000,000) by the CCEF
13
Program Results Connecticut Clean Energy
Communities Program

• Targets
• Sign-Ups 17,500 sign-ups with an estimated
  target of 20,000 sign-ups (87.5 of the target
  achieved)
• Demand 140,000 MWh with a target of 168,000 MWh
  (83.3 of the target achieved).
• Societal Benefits
• Energy approximately 140,000 MWh of clean
  energy by the end of 2007 or the equivalent of a
  40 MW wind farm
• Environment 0.06 MMTCO2e in 2007 or equivalent
  to 12,000 cars, or 1.4 million tree seedlings
  grown for 10 years and
• Economy 2 million invested in the program that
  achieved 83 per sign-up, at an incentive price
  of 0.011 per kWh or 30 per MTCO2
• Recognition 2006 Green Power Pilot Award (DOE
  and EPA) and 2009 State Leadership in Clean
  Energy Award (CESA)

14
Global Warming Public Opinion Connecticut
What actions do you think individuals can take to
help reduce global warming?
30
23
23
20
20
12 Increase
12 Increase
9 Increase
11
10
2006 (Q2)
2006 (Q4)
2007 (Q2)
2007 (Q3)
References CCEF Quarterly Balanced Scorecard
Report 3rd Quarter 2007. Nexus Market Research
(January 2008)
15
Global Warming Public Opinion Connecticut
What actions do you think individuals can take to
help reduce global warming?
75
61
46
50
40
33 Increase
18 Increase
28
12 Increase
25
2006 (Q2)
2006 (Q4)
2007 (Q2)
2007 (Q3)
References CCEF Quarterly Balanced Scorecard
Report 3rd Quarter 2007. Nexus Market Research
(January 2008)
16
Connecticut Clean Energy Communities Program Today
ENERGY EFFICIENCY