Marketing Outreach

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Marketing Outreach
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Bridging the Gap

• The Benefit Bank online service works to address
  the fact that income and work supports are
  under-utilized
• Only 7.2 of households eligible for EITC, SNAP,
  health insurance and child care subsidies claim
  all four
• 70 billion in work supports and tax credits go
  unclaimed by eligible Americans each year

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Marketing Outreach Requires Action

• Reaching out
• Extending your voice
• Spreading the news
• Getting the word out
• Publicizing Access
• Engaging Others

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Heres How
Email Marketing Print Social Networks Web
Pages
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TBB Network Email

• Some are Comprehensive
• Others are Specific

1. Contribute
2. Stay Current
3. Take action
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Printable Flyers and Posters
1. Customize
2. Print
3. Share
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Social Networking
1. Follow
2. Mention
3. Re-Tweet
1. Like
2. Engage
3. Share
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Web

• 1. Visit

2. Learn
3. Share
www.thebenefitbank.com
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Start with the Marketing Center

• www.thebenefitbank.com/Marketing_Center

Marketing Center Templates, Tools, Reference
Materials