Unit Two Virtual Lecture

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Unit Two Virtual Lecture

• Communication and Culture

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What is Culture?

• Culture is the language, values, beliefs and
  customs people share and learn. (Samovar and
  Porter, 2004)
• Culture influences your beliefs, values, and
  world views, and is reflected in your language,
  non-verbal behavior and how you relate to others.

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What is Intercultural Communication?

• Intercultural communication is the process that
  occurs when members of two or more cultures
  exchange messages in a manner that is influenced
  by their different cultural perceptions and
  symbol systems, both verbal and non-verbal
  (Samovar Porter,
• 2004)

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Concept of Subculture (Co-culture)

• Subcultures or Co-cultures are groups which
  exists which are slightly different from the
  dominant culture which can tend to exhibit
  certain characteristics of their own.

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Why is Intercultural Communication Important?

• The world is now a global village
• New technologies
• Economic Integration
• Social Dynamics

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Cultural Values and Norms

• High Versus Low Context Cultures
• Individualism vs. Collectivism
• Power Distance
• Achievement vs. Nurturing
• Uncertainty Avoidance

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Language and Identity

• Verbal Codes
• Verbal Communication styles
• Non verbal differences
• Idioms and translations
• Patterns of Thought

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Developing Intercultural Communication

• The Motivation to Understand, with a
• positive attitude
• Tolerance towards ambiguity
• Open Mindedness
• Knowledge and willingness to understand

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