ELECTRONIC COMMERCE

1
ELECTRONIC COMMERCE

• Session 6 1500 - 1530
• Dr. Deepak B Phatak
• IIT Bombay

2
OVERVIEW

• Dimensions Of E-Commerce
• Major Issues
• Underlying Technologies
• Notions Of Security
• SMARS Project at IIT

3
COMMERCE

• Commerce
• Activities Involved In Exchange of Goods /
  Services On a Large Scale
• Business
• Carrying Out Commercial Activities Profitably

4
DIMENSIONS OF ELECTRONIC COMMERCE

• E-Commerce
• Use Of Electronic Networked Information Systems
  To Carry Out Commercial Activities
• Started with EDI

5
DIMENSIONS OF ELECTRONIC COMMERCE

• Facilitated By Internet Technologies
• Current Focus on World Wide Web (WWW)
• Communication Channel Between Buyer And Seller

6
DIMENSIONS OF ELECTRONIC COMMERCE

• Intra Business
• Business To Business
• Business To Individual
• Individual To Individual

7
Social vs.Technological acceptance
ECommerce Wave Is Just Beginning...
8
E-Commerce Scenarios
Direct marketing, selling, and services
Financial and information services
Corporate purchasing
Value chain
9
Web Life StyleStill Early
Size
Online today
50 million vehicles 700 billion car sales
gt 4
Automotive
200 million tickets 180 billion on travel
Travel
lt 1
189 billion in advertising
lt 1
Advertising
Real estate Banking
4.2 million homes 728 billion in loans
lt 1
2 Trillion
lt 1
Retail
10
U.S. Internet B2B revenues
(Billion)

• Source Forrester Research

11
E Commerce Requirements
Create cost-effective commerce sites and
applications, with targeted online advertising
and marketing, and personalizedpromotions
Conduct business online with secure and scaleable
order processing and integration with existing
systems.
Engage
Transact
Analyze
Understand customer and partner purchases and
usage to improve online business
12
SMART CARDS AT IIT

• SMArt Rupee System
• Launched In December 1998
• 1000 Cards, 25 Merchants
• Rs. 1.5 Crore Outlay
• Interface Standards For India

13
SMART CARDS AT IIT

• Loading Station To Card
• Card To PoS Terminal
• Terminal To Host
• Host To Settlement System

14
PLANS

• Recommend Indian Standards To RBI
• Based On EMV, DES3 Security
• Time Frame May-June 1999
• Continue Pilots For New Applications
• RD For Future Applications
• Home Banking (Telephones, Terminals)
• Reservation, Ticketing
• Multi-Application Framework