Chapter 8: Organizational Culture Learning Objectives

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Chapter 8 Organizational CultureLearning
Objectives

• Describe what organizational culture is and why
  it is important for an organization
• Understand the dimensions that make up a
  companys culture
• Assess whether a culture is weak or strong
• Understand factors that create culture
• Understand culture change
• Understanding what you should do to fit in with
  your company

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WHAT IS ORGANIZATIONAL CULTURE?
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Dimensions of Culture
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• Team-oriented cultures are collaborative and
  emphasize cooperation among employees

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STRENGTH OF CULTURE

• Walt Disney created a strong culture which
  survives today

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Creating and Maintaining Organizational Culture
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• The social activism of Ben
• and Jerrys was instilled in the company
  because founders strongly believed in these
  issues
• Social activism helped distinguish Ben and
  Jerrys from larger corporate brands
• The values were retained as part of the corporate
  culture and taught to new members as the right
  way to do business

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Rewards Influence Culture
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Tradition is important at Mary Kay Cosmetics
Pink Cadillacs are given to top performers at
large annual events
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