Megan Guild

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• Megan Guild
• Nichole Boye
• Scott Santschi

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Business Description

• As a global leader in designing, sourcing,
  marketing, and distributing outdoor apparel and
  accessories, Columbia Sportswear Co. strives to
  design and create high quality products that
  will fulfill their mission to meet the ultimate
  performance, functionality and conserving the
  natural environment. Columbia Sportswear Co.
  provides a positive experience for its skilled
  and amateur outdoors men, women, and children.

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History

• Founded in Portland, OR by Paul and Marie Lamfrom
  in 1938
• Began as Columbia Hat Company now is one of the
  world's largest outerwear brands and the leading
  seller of skiwear in the United States
• Named after the Columbia River
• Today Columbia products are available through
  more than 13,000 retailers in 72 countries

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Target Market

• Middle-high income levels
• Disposable Income
• People who spend significant time outdoors, savvy
  
• Environmentally Conscious

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Strengths

• Known as a product innovator and has an
  unparalleled reputation for quality and value
• Can be found in almost every sporting goods,
  outdoors, and some department stores, and online
• Multiple brand name recognition i.e. Columbia,
  Titanium, Omni-Tech
• Incorporates a family feel to their employees and
  customers
• Locally and globally Columbia provides support to
  numerous organizations that aid in human
  assistance, conservationism, and the environment
• Also they are very active in the fight against
  Breast Cancer http//www.columbia.com/Breast_Cance
  r.aspx
• Moms looking out for you.

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Weaknesses

• Many products are in demand for about a half year
  at a time
• Make products that deal with severe climate or
  terrain conditions
• Expensive
• Technical, may be difficult for the common
  consumer

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Opportunities

• Product in use advertising during Winter
  Olympics, X-Games, and other outdoor sporting
  events nationally and internationally televised
• Co-branding with non-competitive compatible
  companies (Jeep)

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Threats

• Market competition the North Face, Helly Hansen,
  Mountain Hard Wear, Patagonia
• Global warming
• More specialized sporting stores aimed at the
  unknowledgeable consumer
• Lack of Brand loyalty

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Corvallis Locations

• Fred Meyer
• Melhafs
• OSU Bookstore
• United Merchandising
• The Closet
• Peak Sports
• The Shoe Hutch

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Sources

• http//www.specialolympics.org/SpecialOlympicsPu
  blicWebsite/English/About_Us/Campaign_Celebration
  /GertrudeBoyle.htm
• http//www.rockcrawler.com/features/newsshorts/03o
  ctober/jeep_liberty_columbia_280.jpg
• http//www.alacrastore.com/companysnapshot/1071896
  
• http//www.columiba.com/who/overview.aspx
• http//www.columbia.com/who/press_release.aspx?typ
  ecid21