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Megan Guild

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Megan Guild Nichole Boye Scott Santschi Business Description As a global leader in designing, sourcing, marketing, and distributing outdoor apparel and accessories ... – PowerPoint PPT presentation

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Title: Megan Guild


1
  • Megan Guild
  • Nichole Boye
  • Scott Santschi

2
Business Description
  • As a global leader in designing, sourcing,
    marketing, and distributing outdoor apparel and
    accessories, Columbia Sportswear Co. strives to
    design and create high quality products that
    will fulfill their mission to meet the ultimate
    performance, functionality and conserving the
    natural environment. Columbia Sportswear Co.
    provides a positive experience for its skilled
    and amateur outdoors men, women, and children.

3
History
  • Founded in Portland, OR by Paul and Marie Lamfrom
    in 1938
  • Began as Columbia Hat Company now is one of the
    world's largest outerwear brands and the leading
    seller of skiwear in the United States
  • Named after the Columbia River
  • Today Columbia products are available through
    more than 13,000 retailers in 72 countries

4
Target Market
  • Middle-high income levels
  • Disposable Income
  • People who spend significant time outdoors, savvy
  • Environmentally Conscious

5
Strengths
  • Known as a product innovator and has an
    unparalleled reputation for quality and value
  • Can be found in almost every sporting goods,
    outdoors, and some department stores, and online
  • Multiple brand name recognition i.e. Columbia,
    Titanium, Omni-Tech
  • Incorporates a family feel to their employees and
    customers
  • Locally and globally Columbia provides support to
    numerous organizations that aid in human
    assistance, conservationism, and the environment
  • Also they are very active in the fight against
    Breast Cancer http//www.columbia.com/Breast_Cance
    r.aspx
  • Moms looking out for you.

6
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7
Weaknesses
  • Many products are in demand for about a half year
    at a time
  • Make products that deal with severe climate or
    terrain conditions
  • Expensive
  • Technical, may be difficult for the common
    consumer

8
Opportunities
  • Product in use advertising during Winter
    Olympics, X-Games, and other outdoor sporting
    events nationally and internationally televised
  • Co-branding with non-competitive compatible
    companies (Jeep)

9
Threats
  • Market competition the North Face, Helly Hansen,
    Mountain Hard Wear, Patagonia
  • Global warming
  • More specialized sporting stores aimed at the
    unknowledgeable consumer
  • Lack of Brand loyalty

10
Corvallis Locations
  • Fred Meyer
  • Melhafs
  • OSU Bookstore
  • United Merchandising
  • The Closet
  • Peak Sports
  • The Shoe Hutch

11
Sources
  • http//www.specialolympics.org/SpecialOlympicsPu
    blicWebsite/English/About_Us/Campaign_Celebration
    /GertrudeBoyle.htm
  • http//www.rockcrawler.com/features/newsshorts/03o
    ctober/jeep_liberty_columbia_280.jpg
  • http//www.alacrastore.com/companysnapshot/1071896
  • http//www.columiba.com/who/overview.aspx
  • http//www.columbia.com/who/press_release.aspx?typ
    ecid21
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