PICTURE

1
PICTURE

• PICTURE Resource Centre
• (PRC)
• Best Practices for Urban Cultural Tourism
• Edith Besson
• Krassimira Paskaleva
• ITAS Karlsruhe Research Centre, Germany

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Objectives of the Resource Centre

• To present an inventory of successful cultural
  tourism strategies in a selection of European
  cities, aimed to
• Demonstrate practical ways on how CT
  stakeholders can improve practice
• Help project users to understand how urban
  governance relates to local contexts
• Disseminate and valorise PICTURE outcomes in
  user-friendly fashion
• Encourage cities to learn from other successful
  experiences.

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What is a best practice?

• We define a cultural tourism best practice as
• An experience that has been analysed and valued
  as such by European or international bodies and/
  or scientific sources
• BUT ALSO
• Innovative initiatives identified as part of
  PICTURE research (case studies) and partners
  experience from previous projects
• Exemplary character and level of compliance with
  PICTURE main criteria for good management of
  urban cultural tourism

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Key sources

• 1. European and International best practice
  databases, including
• UN-Habitat Best practices Database
• UNECE good practice handbook
• EC, DG Enterprise-Tourism Unit studies
• EC, Inforegio Success Stories Database
• PICTURE resources
• Case studies (e.g. Belfast CT strategy, Avila
  tourism Observatory, Siracusa integrated
  territorial project)
• PICTURE partners expert experience

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PICTURE Criteria and Best Practice Format 1/2
Scale Historical/ Centre/District/
Urban/Metropolitan/ Regional/ National/
TransnationalStage of tourism development
Beginning/ Growing/ Mature/ DecliningMain
objective Urban and/or regional
development/Balanced tourism growth/ Tourism
Quality Management/Improve urban quality of
life/Destination promotion. Categories of
effects
Effects on urban governance Cultural tourism
strategy Integrated urban planning Sustainable
partnerships Stakeholder participation Steering
government Destinations management Regional
cooperation Networks of cities

• Effects on quality of life
• Built heritage diversity
• Cultural practices and representations
• Urban economies
• Environment
• Social life, local values and traditions

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PICTURE Criteria and Best Practice Format 2/2

• 41 Best practices are currently available to
  users in the PICTURE resource centre, and
  presented following the following format
• A downloadable page from www.picture-project.com
  / Resource centre section.
• Relevant criteria
• Best Practice description
• Source(s) and/ or contact name
• Web Link(s) for additional information

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List of Best Practices available in PRC 1/4

• Best practice 1 Aire 198. A network of urban
  areas (Angoulême, Niort, La Rochelle, Poitiers),
  France.
• Best Practice 2 Belfast City Council Cultural
  Tourism Strategy, Northern Ireland, UK
• Best practice 3 Fidenza Tourism Board, Italy
• Best practice 4 Tourism Observatory of Avila,
  Spain.
• Best practice 5 Beaune, the exceptional role of
  a tourism office in boosting tourism activity.
• Best practice 6 First Stop York Tourism
  partnership, UK.
• Best Practice 7 Calvia Agenda Local 21,
  Mallorca, Spain.
• Best Practice 8 The European Cities Tourism
  (ECT) network.
• Best practice 9 European Association of cities
  along the Via Francigena.
• Best practice 10 Provins, decades of realistic
  tourism strategy, France.
• Best practice 11 SuVoT project SUstainable
  VOcational Tourism, Interreg IIIC

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List of Best Practices available in PRC 2/4

• Best practice 12 Cambridge Tourism Forum, UK
• Best practice 13 Red de Juderías, Spain.
• Best practice 14 URBACT MEDINT project
  Integrated approach in Mediterranean local
  development and PICTURE Project the experience
  of local forums, Syracuse, Italy.
• Best practice 15 Mozart ways.
• Best practice 16 Protection and rehabilitation
  of the archaeological ensemble of Tarragona,
  Spain
• Best practice 17 Lucca Strategic Plan, Italy
• Best practice 18 The Routes of the Olive Tree
• Best practice 19 Developing databases for
  Historic Tours, English Heritage, UK
• Best practice 20 Chantilly. Implementation of
  PPPs in order to manage a private cultural
  heritage.
• Best Practice 21 Control and Management of the
  numbers of visitors in Venice, Italy.

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List of Best Practices available in PRC 3/4

• Best Practice 22 Managing traffic flows and
  trying to preserve intangible atmosphere in
  Bruges, Belgium
• Best practice 23 Atelier 231 in Sotteville,
  France
• Best practice 24 Protection and rehabilitation
  of the Lorca, Spain
• Best practice 25 Integrated Territorial Project
  Ecomuseum of the Mediterranean, Syracuse, Italy
• Best practice 26 Ornans, a city in an obvious
  cultural network, France.
• Best practice 27 El legado andalusí, Spain.
• Best practice 28 Fougères, the right cultural
  priority for a tourism development, France
• Best practice 29 Bergen Tourist Board, Norvay.
• Best practice 30 Access to Historic Buildings
  and Landscapes the English Heritage guidelines
• Best practice 31 Extremadura regional strategy,
  Spain
• Best Practice 32 Regeneration of the Völklingen
  steelworks site, Germany

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List of Best Practices available in PRC 4/4

• Best practice 33 Malagas URBAN programme to
  improve resident and tourist services, Spain
• Best practice 34 Conservation of the Urban
  Cultural Heritage and Regional Partnerships The
  BALCON project, Sweden.
• Best practice 35 Historic City of Ourense, Spain
• Best practice 36 Hadrians Wall Sustainable
  Tourism Partnership, United Kingdom.
• Best practice 37 Protection and rehabilitation
  of the Historical World Heritage, Santiago, Spain
• Best practice 38 The Eichsfeld regional
  strategy, Germany
• Best practice 39 Pays Cathare, France
• Best practice 40 Urban I in Rotterdam
• Best practice 41 Urban I in Bremen, Germany

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Types of best practices

• Scale Historical centres 4, District 4, Urban
  19, Metropolitan 1, Regional 7, National 2,
  Transnational 8
• Stage Beginning 10, Growing 15, Mature 15,
  Declining 3
• Main objective urban and/or regional
  development 22 , Balanced tourism growth 7,
  Tourism quality management 11, Improve urban
  quality of life 10, Destination promotion 13.
• Some best practice descriptions list more than
  one criteria, hence the total is not 41

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Further steps

• The Resource Centre will continue to evolve until
  the end of the PICTURE project!
• We invite cities and other cultural tourism
  stakeholders to submit Best Practices Cases to
  enrich the PRC until December 8, 2006
• Contact edith.besson_at_itas.fzk.de
• Thank you very much for your attention!