Company

1
Company MyIdea.com

• (Introduction Phrase / tag line)

2
Agenda

• Introduction
• Market Opportunity
• Solution Value Proposition
• Competitive Positioning
• Team
• Growth Plans
• Go-to-market Plan
• Current Status
• Investment Opportunity

3
Introduction

• The problem we solve
• The customers who will buy
• How is the company unique
• What is your edge in building this company
• Why will you win
• Open with a quick summary of the problem, pain,
  solution and your expertise

4
Market Background

• What are the key trends and drivers in this
  sector
• Explain the need/pain
• External validation to support assumptions

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Market Value in
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0
2003
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Years
5
Market Need in detail

• Consumer / Customer Needs Unmet
• Need 1
• Need 2
• Need 3 met inefficiently
• Need 4 met not completely
• Indicators
• Why these needs are important
• Why are they perceived to be of value

6
Value Proposition

• Explain your solution in detail
• Solution Unique approach
• Technology / Process Advantage (IP, Best
  practices etc.)
• Other unique aspects Business model etc.
• Present technology or architecture of the product
  if appropriate
• Point out what is unique to your approach
• Consumer / Customer Value Proposition
• Benefits to end customer

7
MyIdeas Competitive Positioning

• Competitive Landscape
• Current competition
• Other players in the ecosystem potential
  partners / competitors
• MyIdeas Solution - Positioning
• Unique Selling propositions
• Barriers to Entry

8
MyIdea Team Org Structure
Name Founder / CEO
Name CFO
Name Exec VP Products
Name Exec VP Sales Biz Dev
New Hire COO
Name Founder, Exec VP Corporate Strategy
Name Dir of Product Development
Name Dir of Operations (US)
Name Dir of Sales Channel mgmt
New Hire Dir of Operations (India)
Name Dir HR Admin
9
Team Leadership

• Management
• Founder CEO Name
• Univ 1 - PG, Univ 2 - Grad Company 1 - CEO,
  Company 2 - VP, Company 3 - Dir
• VP, Sales Marketing Name
• Univ 1 - PG, Univ 2 - Grad Company 1 - VP,
  Company 2 - Dir, Company 3 - Dir
• VP, Engineering Name
• Univ 1 - PG, Univ 2 - Grad Company 1 - VP,
  Company 2 - Dir, Company 3 - Dir
• CFO Name
• Univ 1 - PG, Univ 2 - Grad Company 1 - CFO,
  Company 2 - Dir, Company 3 Dir
• Deep domain expertise, experience in industry
  area of focus
• Gaps in Leadership to be filled

10
Growth Plans

• Key metrics to measure success of the company
• Number of customers, number of downloads, number
  of advertisers, number of units shipped,..
• Show 3 year annual plan that captures the revenue
  and expense in the context of the key growth
  metrics
• The key milestones the company needs to achieve

11
Xs Go-to-market Plan

• Focus market segment, geography
• Launch initiatives
• First market operational, sales targets
• Risks and challenges

12
Xs Sales and Marketing Plan

• What are the ways to market to these target
  segments direct, channel etc.
• What are the professional organizations, seminars
  and trade conferences that are noteworthy in this
  market sector? How can you participate?
• Who are potential strategic partners to market
  jointly with that have complementary
  synergistic offerings
• Who are potentially important people in this
  industry that can add valuable advisory expertise
  and lend credibility for your offering
• What are advertising opportunities that align
  well with the brand and positioning of MyIdea
• How do we sell to these market segments
• Lead Generation Direct marketing, campaigns,
  partnerships etc.
• Which areas of the market, geographies need more
  coverage
• What skills do we need in a salesperson

13
Current Status

• Market traction
• Revenues, users, customers, awards, PR
• Customer pipeline, LoIs
• Operations
• Product Development Status
• Scaling and operations current metrics
• Employees
• Partnerships
• Contracts, LoIs

14
Investment Opportunity

• Seeking to raise C in funding as Series X
• What you look for in a VC?
• Source / Use of Funds
• Funding Milestones
• Exits / RoI
• PE, Exit valuations of comparables
• Likely acquirers / IPO potential