Social Media Strategies

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Social Media Strategies For Finding Your Next
Job By Tom Jackson Sale Fish
Marketing 972.740.7367 thomasjackson_at_thomasjackson
.info www.linkedin.com/in/thomasjacksonjr (10-201
0)
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Strategy without tactics is the slowest route to
victory. Tactics without strategy is the noise
before defeat.- Sun Tzu
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The Quest
Need a Digital Plan (aka Social Media)
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Digital Footprint - Social Networking for Jobs
1H09
Even the Executive ranks see the value of using
Social Media for jobs.
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Digital Footprint - Social Networking for Jobs 1H
2010

• Social Media Recruiting
• LinkedIn 78
• Facebook 54
• Twitter 44

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Digital Footprint - Social Networking for Jobs 1H
2010

• Hiring Social Media
• LinkedIn 89 (78)
• Facebook 27 (54)
• Twitter 14 (44)
• ( Social Media for Recruiting numbers)

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Digital Footprint - Social Networking for Jobs
1H09

• Recruiting Uses
• Top 3
• LinkedIn
• Facebook
• Twitter
• Promote brand
• Publish jobs 0
• Advertise jobs
• Referrals
• Research candidates
• Direct sourcing

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Social Media
Facebook gt500 Million users - 50 of users log
in daily - If Facebook were a country would be
3rd largest - People spend 500 Billion minutes
per month on Facebook Twitter gt100 Million
users - Adding 300K users per day - gt75 of
Twitter traffic comes from external sites - gt600
Million search request per day LinkedIn gt75
Million users - 60 High Income users, 100K
- Incomes of 200K to 300K are 7X more likely
to have over 150 connections -
Traffic Up 323 in one year
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Key to Social Media Optimization (SMO)
1 Do Not be Unique
2 Be Consistent
3 Be Relevant
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Social Media the numbers game
xn(n-1)/2
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Social Media the numbers game
Somewhere between Metcalfes Law 20 People 190
Connections 500 People 124,730 Connections
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LinkedIn Lingo

• Connections
• Every social network uses a unique term to
  identify users who interact. LinkedIn calls them
  Connections.
• - 1st Degree is me to you - 2nd Degree is me
  to your friend
• - 3rd Degree is me to your friends, friend
• Lifetime limit of 3,000 invitations, lifetime
  limit of 30,000 connections

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LinkedIn
How big is your network ????
People I Know
People You Know
Can I really reach out to 310,000 people ???
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LinkedIn
Are you being Searched UP or Searched ON ??
1 Your profile has been viewed by 1 person in
past week 8 You have shown up in search
results 8 times in past week
8 Your profile has been viewed by 8 people
in past week 80 You have shown up in
search results 80 times in past day
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What Do I Do
Account Manager
RF Engineer
Technical Sales Rep
Design Engineer
Account Executive
QA Engineer
Process Engineer
Regional Manager
Sales Engineer
Commercial Operations
Sales Operations
Strategic Marketing
Product Marketing
Commercial Marketing
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What Do I Do
Account Manager
RF Engineer
Technical Sales Rep
Design Engineer
Account Executive
QA Engineer
I want to be Business Development
Process Engineer
Regional Manager
Sales Engineer
Commercial Operations
Sales Operations
Strategic Marketing
Product Marketing
Commercial Marketing
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What I Do
Leverage ALL your professional experiences.
Past Titles..Become Current SkillsThomas
Jackson is a .. Business Development Executive
with Sales, Marketing and Engineering
background
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LinkedIn Digital Brand
If you can not find you then how can anybody
find you?
Find the most relevant JOB TITLE(s) Find most
relevant INDUSTRY Job Titles Industries
Remember LinkedIn is not you Resume LinkedIn is
not your Business Card LinkedIn is your
e-Billboard
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LinkedIn
Start with your business card. What is your Job
Title?What is your Name?
Acme Technology Dallas, TX
Bob Smith Senior Account Executive Solutions
Analyst
Information Technology Account Executive

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LinkedIn
This is the main LinkedIn search page. Here is
how you find relevant job titles and industry
names. As an example type in Information
Technology.
What is another word for Information Technology?
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LinkedIn
Lets try IT instead of Information Technology
Now you are 1 of 1,000,000
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LinkedIn
This is the main LinkedIn search page, type in
your title Account Executive
Account Executive may be what your company calls
you. What does your spouse, neighbors or friends
say you do??
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LinkedIn
How about Sales

• However, who is really looking to hire a.- IT
  Person?
• Sales Person?-Project Manager?
• Engineer?
• Nobody!

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LinkedIn
If you take IT (gt1M) plus Sales (gt3M) you get..
IT SALES with 34,250
You become 1 IN a 1,000,000 by utilizing Key
Skill Title Combinations. People are looking for
IT SALES
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Keyword Combinations
People tend to search TWICE. Once on what they
think they want Second time with a qualifier to
reduce the search number
Inheritance assurance
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LinkedIn Other Key Titles
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LinkedIn - Matrix
Business Development Sales Operations Strategic
Marketing Engineer
Targeted Titles
Strategic Sales Business Operations Sales Engineer
Matrix Titles
TIP Think word re-use. It gives more search
terms with fewer characters
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LinkedIn
You want to rank as high as you can on LinkedIn
by your BRAND (aka SKILLS INDUSTRY). - Does
anyone ever click on page 3 or 4 of Google? -
Why do all plumber names start with AAA? You
want to be found by more than one job title (ie
Project Manager, Operations). This lets you
showcase your skills and background a lot
better than just saying 25 years experience.
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LinkedIn
What does the person looking see??
NotePersonal Contact will is not visible to
anyone until you connect with them. Contact
Settings can contain your contact information
and is visible to anyone who looks at your
profile. Get your contact info in here!
Above the fold
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LinkedIn
Relevancy Consistency 1
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LinkedIn
Cut and Paste the 100 Characters of your 120
Character Headline that best describes each
job. This is yourNEW JOB TITLE

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LinkedIn
Books reading (remember your audience)

• NO webpage
• NO problem
• There is an app for that..
• Keep Mindshare
• Promote yourself
• Promote your talents
• Showcase Skills
• Repository for files

Slide Share Presentations (.ppt only)
Box.net Documents (.doc, .ppt, .pdf, .xls)
Note 15 modules and/or Applications on your
Profile and 12 on the home page
Tripit Travel and trips
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LinkedIn Applications

• Use Applications to share
• Blog
• Tweets
• Presentations
• Whitepapers
• Video Clips
• Travel

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Enter Social Media
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Key to Social Media Optimization (SMO)
1 Do Not be Unique
2 Be Consistent
3 Be Relevant
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Web versus Internet
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Web is Dead, Long Live the Internet
Internet 77
Web 23
http//www.wired.com/magazine/2010/08/ff_webrip/al
l/1
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What People Think of Social Media
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Punching Through the Noise
To get heard think Baseball game
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Digital Footprint
www.me.com
All these sites but one are extremely high
profile, high traffic sights. Linking one site
to another (aka self referral) is called
nesting. Sites that are linked to other sites
have higher index values. If you have a vanity
URL with sites (and others) you can increase your
web presence. Tip also register your sites
with Google directly http//www.google.com/addurl/
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When it all comes together
No 1 on Google by Name and Skill
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Social Media
ALL Social Media sites share a common thread.
1 Your Name - Thomas not Tom
2 Your Email - One you are using
3 Your Brand - Your LinkedIn Headline
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Digital Trotline
Let your information soak, it can take several
weeks to attract attention. Like
fishingsometimes your catching and sometimes you
are not. Periodically check your bait, but keep
your lines in the water.
Your digital footprint should be working for
you Not you working for it. Now get your TARGET
COMPANIES and NETWORK!
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Network, Network, Network - Network some more
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Social Media for Company Research
LinkedIn Great to find connections or
introductions into companies. Dont forget
GROUPS. Google-Alerts Define your search terms
and get a daily digest of activity Twitter
Twitter job aggregators and Twitter Alerts, two
great tools RSS Feeds Great way to keep in
touch with current events (great way to start
Tweeting by Re-tweeting) Fan Page Fastest
growing element with in Facebook. These are
Profiles for Business
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Networking
Where the Opportunities Are

• Networking (meeting people) remains the best way
  to find a job
• Networking meetings are a great way to meet
  people and learn skills
• Networking calls/coffees are the only way to
  really know people
• IMPORTANT have your agenda and ask how you can
  help

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What is Social Media Marketing
Digital
Analog
working
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Networking

• Why is Networking so Powerful?
• 70 to 90 of all jobs are not posted - This
  excludes Job Boards and Job Fairs (hint over
  half of these are from social networking sites)
• 90 are found through what type of
  networking? - Asking friends, neighbors, family
  33 - Knocking on company doors 47 - Calling
  companies 69 - Hunting in packs
  (Accountability Group) 84
• Do the math90 of Jobs not posted, 90 of Jobs
  found through Networking

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Networking

• What is your Networking Strategy?
• Before you meet
• LinkedIn
• Marketing PlanWhen you meet
• Marketing Plan
• How Can I Help
• Can you contact Mr./Mrs.---------- for me?
• After you meet
• -Follow Up

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Networking Accountability Group
Find people that do what you doand do it
together
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Questions
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Where Can I get the DFW COMPANY DATABASE and the
PRESENTATION?
Tom Jackson 972-740-7367 ThomasJackson_at_ThomasJac
kson.Info www.ThomasJackson.Info
Click on this link to go to the DOWNLOAD page
All I ask in return is that you Link-In to
me