Presentazione di PowerPoint

1
European film promotion, Exhibitor training
courses, Information. MEDIA Salles at the DC
Independent Film Festival Cultural Diversity
Digital Distribution in the Media   Motion
Pictures Association of America, Washington DC,
8 March 2004 Talk by Elisabetta Brunella,
Secretary General, MEDIA Salles
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
2

www.mediasalles.it
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
3
Cinema-going in EuropeMEDIA Salles is
an initiative of the MEDIA Programme with the
support of the Italian Government
4

• European film promotion,
• Exhibitor training courses,
• Information.
• "European Cinema Yearbook
• - 2003 edition -
• Cinema-going, multiplexes, digital cinema
• The annual survey by MEDIA Salles on the cinema
  industry in 32 European countries
• Recording the main trends throughout the
  Continent, by means of over
  40 statistical indicators
• Including a comparison between Europe, the US
  and other major markets.
• MEDIA Salles is an initiative of the MEDIA
  Programme with the support of the Italian
  Government

5
AdmissionsMEDIA Salles is an initiative of
the MEDIA Programme with the support of the
Italian Government
6

• European film promotion,
• Exhibitor training courses,
• Information.
• Western, Central, Eastern Europe and
  Mediterranean Rim
• 943 million admissions in 1998
• 1,068 million admissions in 2002
• 13.2
• MEDIA Salles is an initiative of the MEDIA
  Programme with the support of the Italian
  Government

7
Admissions in Europe (x 1,000)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
8

• European film promotion,
• Exhibitor training courses,
• Information.
• 1998 2002
• Growth in Western Europe
• (390 million inhabitants )
• 14.3
• Growth in the rest of Europe
• (188 million inhabitants)
• 3.8
• MEDIA Salles is an initiative of the MEDIA
  Programme with the support of the Italian
  Government

9
Admissions in the US (millions)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
10
FrequencyMEDIA Salles is an initiative
of the MEDIA Programme with the support of the
Italian Government
11
European film promotion, Exhibitor training
courses, Information. Between 1998 and
2002 Western Europe has been growing more than
the US 14.3 gt lt 10.7 but the average frequency
in Western Europe is 2.48 MEDIA Salles is an
initiative of the MEDIA Programme with the
support of the Italian Government MEDIA
Salles is an initiative of the MEDIA Programme
with the support of the Italian Government
12
European film promotion, Exhibitor training
courses, Information. Average frequency per
capita on the 5 main European markets
Average frequency per capita in the US in 2002
5.84
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
13
ScreensMEDIA Salles is an initiative of
the MEDIA Programme with the support of the
Italian Government
14

• European film promotion,
• Exhibitor training courses,
• Information.
• Cinema-going in Western Europe
• 2002 overall result 1 compared to 2001
• from 958 to 967 million spectators
• 2002 the 5 main markets record different trends
  in admissions
• in D -7.9, E -4.2, F -0.7, UK 12.8, I
  6.3
• 2002 the 5 main markets record a growth in
  screen numbers, although to varying extents
• in D 1.6, E 6.8, F 0.3, UK 4.7, I
  7.5
• MEDIA Salles is an initiative of the MEDIA
  Programme with the support of the Italian
  Government

15

• European film promotion,
• Exhibitor training courses,
• Information.
• Cinema-going in Western Europe
• 2003 admissions on the 5 main markets are
  decreasing
• D -9, E -8.6, F -5.6, UK -4.9, I -2
• 2003 screens are stable in D, still growing in
  E and UK
• MEDIA Salles is an initiative of the MEDIA
  Programme with the support of the Italian
  Government

16
Number of screens in Europe
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
17
Number of screens in the US
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
18
Since 2000, screens

• are growing in Europe
• are decreasing in the US.
• MEDIA Salles is an initiative of the MEDIA
  Programme with the support of the Italian
  Government

19
The analysis of the situation of the number
of screens during the years shows that the
percentage on the total of - the number of
screens in sites with 8 or more screens grows,
but with decreasing rates in the last three
years - the percentage of screens in
multi-screens cinemas shows a small but constant
decrease- the percentage of screens in
single-screens cinemas records the greatest
flexion. MEDIA Salles is an initiative of the
MEDIA Programme with the support of the Italian
Government
20
MultiplexesMEDIA Salles is an
initiative of the MEDIA Programme with the
support of the Italian Government
21
European film promotion, Exhibitor training
courses, Information. Multiplexes in
Western, Central and Eastern Europe at 31st Oct.
2003 9,504 screens in 884 sites in 27 countries
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
22
European film promotion, Exhibitor training
courses, Information. Screens in European
multiplexes are still in the growth but more
slowly 9 between 2003 and 2002 15 between
2002 and 2001 MEDIA Salles is an initiative
of the MEDIA Programme with the support of the
Italian Government
23
Trend of number of screens in multiplexes in
Europe

• Screens located in multiplexes (sites with at
  least 8 screens) continuously increase, but with
  a decreasing rate both in Western and in Central
  and Eastern Europe.
• The growth of screens, especially of those
  located in multiplexes with 9 and 10 screens and
  in megaplexes (sites with at least 16 screens),
  is slowing down.

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
24
Concentration of admissions in multiplexes
in Western Europe is growing.In 6 countries
multiplexes account for more than 50 of
admissions(estimates for 2002).MEDIA Salles
is an initiative of the MEDIA Programme with the
support of the Italian Government
25
Multiplexes in Western Europe concentration of
admissions
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
26
FilmsMEDIA Salles is an initiative of
the MEDIA Programme with the support of the
Italian Government
27
Market shares of domestic, European, US and other
films in Europe

• MEDIA Salles is an initiative of the MEDIA
  Programme with the support of the Italian
  Government

28
BREAKDOWN OF ADMISSIONS IN THE EUROPEAN UNION BY
FILM ORIGIN
Source EAO 2002 data is provisional.
29
MARKET SHARES BY FILM ORIGIN IN WESTERN EUROPE
2002
New releases only.
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
30
MARKET SHARES BY FILM ORIGIN IN CENTRAL AND
EASTERN EUROPE - 2002
New releases only.
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
31
MARKET SHARES OF EUROPEAN FILMS (not incl.
domestic films)
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
32
Outstanding performances of domestic
movies in EuropeMEDIA Salles is an initiative
of the MEDIA Programme with the support of the
Italian Government
33
2002F Astérix et Obelix mission
Cléopatre(14,265,684 adm 7.79 gbo)1st film
in FranceI Pinocchio (4,545,841 adm 4.14
gbo) 1st film in ItalyS Grabben i Graven
Bredvid (835,507 adm 4.44 gbo) 3rd film in
SwedenMEDIA Salles is an initiative of the
MEDIA Programme with the support of the Italian
Government
European film promotion, Exhibitor training
courses, Information.
34
2002RO Garcea si Oltenii (246,698 adm
4.13 net gbo) 1st film in RomaniaYU Zone
(1,005,156 adm 21.4 gbo) 1st film in
Serbia/Montenegro Mrtav Ladan (176,372 adm
3.9 gbo) 3rd film in Serbia/MontenegroEE
Nimed Marmortahvlil (136,171 adm 9.22 gbo)
1st film in Estonia
European film promotion, Exhibitor training
courses, Information.

• MEDIA Salles is an initiative of the MEDIA
  Programme with the support of the Italian
  Government

35
European film promotion, Exhibitor training
courses, Information. Digital screens worldwide
in 2003 (with DLP CinemaTM
technology)
In last 4 months 12 growth
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
36

• European film promotion,
• Exhibitor training courses,
• Information.
• The two exhibitor training courses promoted in
  2004
• DigiTraining Plus
• New Technologies for European Cinemas
• Kuurne, (Belgium), 31 March - 4 April 2004
• Enrolments by 27 February 2004
• http//www.mediasalles.it/training/app_digi_2004.d
  oc
• European Cinema Exhibition A New Approach
• Budapest, (Hungary), 22 - 26 September 2004
• Enrolments by 2 August 2004

MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
37

• European film promotion,
• Exhibitor training courses,
• Information.
• DigiTraining Plus
• New Technologies for European Cinemas
• amongst the main topics
• Present state of the European and international
  market for digital screening
• Overview of the tecnology
• Business models
• Programming content
• Visit to the Kinepolis in Kortrijk
• equipped for digital screening
• MEDIA Salles is an initiative of the MEDIA
  Programme with the support of the Italian
  Government

38

• European film promotion,
• Exhibitor training courses,
• Information.

• On the MEDIA Salles website
• (www.mediasalles.it)
• the Newsletter European Cinema Journal
• no. 1/2004
• China the operation and development of digital
  cinemas
• Alternative content the Euro1080 strategy
• Dvd and the cinema whats the connection?
• Research in France by the CNC
• Hypothesis of a relationship between
  fluctuations in total admissions and the
• success of domestic films

MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government
39
European film promotion, Exhibitor training
courses, Information. Give us your e-mail
adress Well keep you informed of MEDIA
Salles initiatives! infocinema_at_mediasalles.it
MEDIA Salles is an initiative of the MEDIA
Programme with the support of the Italian
Government