Agenda

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?????????????
?????? ?????????? ?????/??
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Agenda

• ??????????
• ??????????
• ??????????????
• 3G?????????????
• ??????????????
• QA

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• ??????????

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802.21 Inter-Network Handoffs
3.5GHSDPA
???? ????,2004.11
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(No Transcript)
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?????????????
1G 2G 2.5G 3G 3.5G 4G
???? ?? ??? ??? ??? ??? ??? ???
???? ?? ?? ?? ????? ????? ?????
????? 1979.12 1991 2001 2001.10 2006 2010
???? AMPS GSM GPRS WCDMA HSDPA -
???? TACS? NAMTS? Radiocom? NET C PDC? CDMA IS-95a? TDMA?DAMPS HSCSD?EDGE? CDMA IS-95b cdma2000? TD-SCDMA - -
???? lt300 bps 9.6-64 Kbps 115-384 Kbps 2 Mbps 14.4Mbps 20-400 Mbps
???? 9.6-19 Kbps 43-144 Kbps 384 Kbps 1.8Mbps 2 Mbps
???? ? ???? ???? ?? ?? ??
?? ?? ?? ?? ???? ?? ????? ?? ????? ????? ??????
????????????,???
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??????????

• ???????????????Service?????????????
• ???????(Data Service)??

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???????
Entertainment

• Music/Graphic
• Java Game
• Video clip
• Ring tone / RBT
• TV Voting
• Astrology

Education

• M-learning
• .

Information

• General News
• Tourist Information
• Traffic Information
• Stock quotes
• Yellows Pages
• Local Information
• .

Commercial
Mobile Content

• Ticket Booking Purchasing
• Shopping
• Electronic Wallet
• Banking Transactions
• Auctions.

Communication

• SMS/E-mail/ MMS /EMS
• Unified Messaging
• Video Telephony
• Location-based services.

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???????
1 way
1.5 way
2 way
3D / Flash Game
TureToneVideoTone
MutiTrackRingtone
3D Graphic
Hyper media
Java Game
Video
2D Graphic
Streaming
SingleTrack Ringtone
MMS
EMS
SMS
GSM
GPRS
PHS
3G
3.5G(HSPDA)
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• ??????????

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?????????
12
???????????
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??????ARPU?????????
14
20042005???????????????????
???? IThome ???????FIND
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(No Transcript)
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????????????

• ????
• ????
• ???????

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?????????????
???????????????????????/???ACI-FIND
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• ??????????????

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?????????

• ???????

???
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???? ??
???? ??
???? ??
???????????
?????????????
???????????????
Web????????????????IVR?KIOSK
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????????(?)

• ??????????????????
• ???????????
• ???????????

????????????
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???????????
???????
???????
???
WAP????
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???????????
??????????????
?????
???? WEB??
????
????????????????
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(No Transcript)
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????????(?)

• ??????????
• IVR
• ????
• ?? 1.??????????????
• 2.?????????????
• ?? 1.???????????????
• 2.????????????
• 3.?????,????????????

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?IVR??????
5.?????????
1.?????????????????????
?????????????
2.??????????????
4.?????????????
3.???? / ?????
?????
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(No Transcript)
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????????
???????
??-????
?????
Web????
Web??????
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(No Transcript)
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?????????
?????
??????
A . ???? B . ???? C . ????
?????????????????????????????
????
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(No Transcript)
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• 3G?????????????

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3G Game?Gamble?Girl

• ??????????????????
• 3D???RPG??
• ??????????????????
• ???????????
• ????????????
• ?????????

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????????????????
?? ????????????????
???? ???? ???? ????
???? 73 20 27 25
????? (???????) 56 16 13 13
???? 55 15 13 28
???? 49 15 11 30
?? 31 15 15 23
???? 29 12 10 13
????????? 25 7 7 10
?????? 11 8 3 8
????LogicaCMG(2005/07) ???????ACI-FIND
????LogicaCMG(2005/07) ???????ACI-FIND
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3G?????????????

• ???Data????
• ARPU??
• ???????

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?????????????(??SKT)
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????????????????(??NTT DoCoMo)
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3G?????????????

• ???????
• ?????????????
• ????????

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????????????????
??????? ???????? MCP??????
PDA ???????E-Mail? Office??????? ???????????????
???? ?????????????? ??????????????
????? ??????? ?????????
MP3??? ??????? MP3???MP3??
???(???) ?????????
???? ?????? VOD(????)???????
???/??? ????
IC??? ????
??OK??? ??OK?? ??OK?????
GPS???? GPS?? ?????????
?????? ??????????
??? ?????
BarCode Scanner ?2???????????? ??????????????????????????
?????? ????????? ????
???? ???? 3D????????
???(???) ????
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• ??????????????

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??????- NFC

• ???????(Near Field Communication, NFC)

• ??SONY FeliCa ?RFID(??????
• ??) ??
• NFC???????????????, ????????????????
• ????????????????? ?,???????????????? ??
• ????????????????,? ????????????
• NFC???????????????? ??,??????????????? ?????

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????????- AGPS(Assisted GPS)

• ???GPS???????,??GPS?????????,?????????????????,AGP
  S????GSM?????????????,???GPS???????,?????????????,
  ??????????10?,??????????,??40????0.1?,??????GPS???
  ??,?????????????????

????Motorola???????ITIS????(2002/12)
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??????- DVB-H

• ???????????????(DVB Project)????????????(DVB-T)???
  ?????????????????????,???????DVB-
  T??,????????????????2004???????????,??14??????(Dig
  ital Television,DTV)???
• ?DVB-T?????DVB-H??????????????????????????????????
  ????????

• ?? ISDB-T (Integrated Services Digital
  Broadcasting - Terrestrial )
• ?? ATSC (Advanced Television Systems Committee)

DVB-H???NOKIA 7710
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??????/??

• QR code
• QR code ???? "Quick Response code",????????????
  20 ????,QR code ??????????????,??????
  ????????????? ?????? QR code ???????????

http//www.qrcode.jp/
http//diy.quickmark.com.tw/
http//www.quickmark.com.tw/download.html
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??????

• ?????office??(Word?Excel?Powerpoint?PDF)
• ??????????? E-Mail??

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?????? - PoC

• PoC(Push to Talk Over Cellular,????)?????????????,
  ??????????????????????????????????????????PoC????
  ??????????,??????????????????????
• ????,???????????????(packet)??,??GPRS/CDMA??????,?
  ???GPRS/CDMA?????VoIP???

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• ??????????????

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???? JAVA GAME

• 500K???
• ???????
• 3D????

SOURCE http//www.nttdocomo.co.jp/
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Deco-Mail ???Mail

• ???flash??,??,GIF??,??
• ??????????
• ??? ??

SOURCE http//www.nttdocomo.co.jp/
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SOURCE http//www.nttdocomo.co.jp/
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Flash ?? / ?? / ??

• ??100K
• ???flash?????
• ???flash??

SOURCE http//www.nttdocomo.co.jp/
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Chara-den ????????

• ????????????
• ?????????

SOURCEhttp//www.nttdocomo.co.jp/english/p_s/vide
ophone/list/chara/tv_chara.html
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???????/AV??
SOURCE http//www.nttdocomo.co.jp/
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???? / ??

• CD ????
• ??MPEG-4 ??, AAC
• ?? AMR??
• ??300K

SOURCEhttp//www.nttdocomo.co.jp/p_s/products/mov
a/musicporter/index.html
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???? / ?? / ????
SOURCEhttp//www.lodestar.com.cn/dl/news/102058.h
tml
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• ??????????

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????-??

• ??(Bluetooth)??????????,?????????????????(PDA)????
  ??????????????,????????????????????
• ????????????????????,??????????????????????(??????
  ???)???,???????? 10 ???

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???????????

• ??????,??????????,????????3????????2???????

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???? RedTacton

• 10.85???????? ???8G10G???

• RedTacton???????????????,????????,???????????????
  ???????????????10Mbps?

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• ??????????????

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• ????????
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????????????

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• ?????????
• ????????
• ????????

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????????????

• ?????????
• ?????????
• ????
• ????????
• ?????????

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????????????

• ????????
• VISIO?Word?PowerPoint
• ???????????????
• ?????????????
• ???????????
• ???????
• ???????????

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????????????

• ????????
• ?????Word
• ???????
• ?????????
• ??????
• ??????
• ???????
• ??????????

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????????????

• ????????
• Photoshop?Dreamwaver??????
• ???????
• ???????
• ???????
• ?????????

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????????????

• ?????????
• ????????????????????
• ?????????
• ?????????
• ????????????

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Q A