E-Commerce

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E-Commerce

• Onno W. Purbo
• onno_at_indo.net.id

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Outline

• E-Commerce Teori-nya ..
• Beberapa Isu Utama di e-commerce
• Akses WARNET

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Tantangan Selanjutnya ..

• Knowledge Management
• Distributed Knowledge
• Learning Organization
• Collaborative Learning
• Generation Lap

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Filosofi Dasar

• Rizki pahala sesuai dengan amal ibadah.
• Dunia elektronik mengeffisienkan amal ibadah
  untuk orang banyak.

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E-Comm Teori-nya ...
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Strategi Perdagangan

• Harga Bersaing
• Mutu Tinggi
• Ketepatan Waktu sampai ke Pasar

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Tradisional vs Elektronik

• Sulit promosi akses pasar
• ketimpangan persaingan dagang
• paperwork
• ekonomi biaya tinggi birokrasi
• prosedur manual
• pasar kurang kompetitif

• Akses pasar mudah
• penilaian independent
• negosiasi penawaran standard
• kemudahan permintaan produk baru.
• Alur informasi transparant
• pelayanan interaktif

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International Trade
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E-Commerce sederhana
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Community Building

• Aktif di mailing list
• E-commerce_at_itb.ac.id
• Mastel-e-commerce_at_egroups.com
• Warta-e-commerce_at_egroups.com
• Subscribe via
• -subscribe_at_egroups.com
• Responds responds responds
• Rizki equivalent dengan kecepatan meresponds.

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Produksi Informasi

• Tulis artikel
• Tulis buku
• Terbitkan di
• Detik.com
• Astaga!com
• Kompas.com

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E-Commerce Rumit
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E-commerce

• Business-to-Customer (B2C)
• Business-to-Government (B2G)
• Business-to-Business (B2B)
• 80 transaksi e-commerce.

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Isu utama e-commerce

• Payment Method
• Certificate Authority
• Internet Infrastructure
• Tidak harus Web.
• Dapat hanya e-mail.
• Regulasi

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Payment Method

• Transaksi model ATM.
• Pembayaran 2 pihak tanpa perantara.
• Pembayaran 2 pihak dengan perantara.
• Micropayment.
• Anonymous Digital Cash.

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Business-to-Customer

• Biasanya Web.

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Ars. Business - Customer
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Business-to-Business
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Start e-Commerce

• Indonesia
• http//www.telkom.net.id (CommerceNet)
• IndosatCom
• EDI Indonesia
• Luar Negeri
• http//store.yahoo.com
• http//www.ipservices.att.com/wss/
• http//www.wcom.net/commercehost/
• http//www.bbn.com/

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Standard e-Commerce

• Electronic Data Interchange (EDI)
• Open Buying on the Internet (OBI)
• http//www.openbuy.org (Microsoft)
• Open Trading Protocol (OTP)
• Sun, IBM, Oracle
• Open Profiling Standard (OPS)
• Socket Secure Layer (SSL)
• Netscape
• Secure Electronic Transaction (SET)
• Visa MasterCard

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Database dibalik Web Server
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Electronic Data Interchange
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Electronic Data Interchange
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Electronic Data Interchange
X.21 UN/EDIFACT
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Electronic Data Interchange
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Electronic Data Interchange
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Electronic Data Interchange
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Electronic Data Interchange
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Electronic Data Interchange
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Electronic Data Interchange
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Electronic Data Interchange
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Example of EDI Message
ST85000001 BEG00SAEDI-9966850816 TAX5-677
7867 N1STTHE CORNER STORE090799332120001 N360
1 FIRST STREET N4CROSSROADSNY10016 N3900 EASY
STREET PERPDJOHN JONESTE415-744-8666 ITD010
32.0001030 FOBCCOR DTM002851018 PO1
116000.00LB1.25000QTPN100020167557 CTT2360
00.00 SE2200001
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Example of EDI Message
ST85000001 BEG00SAEDI-9966850816 TAX5-677
7867 N1STTHE CORNER STORE090799332120001 N360
1 FIRST STREET N4CROSSROADSNY10016 N3900 EASY
STREET PERPDJOHN JONESTE415-744-8666 ITD010
32.0001030 FOBCCOR DTM002851018 PO1
116000.00LB1.25000QTPN100020167557 CTT2360
00.00 SE2200001
ASCII Text Message Easy To Transport via
E-mail Easy to Transport via Internet Easy to
Protect, say using PGP, PEM etc.
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Allow The User to Connect To VAN Internet
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Firewall To Protect
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Tunneling Create ExtraNet (Virtual VAN)
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PGP / PEM for Added Protection
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Major cost to move to EDI

• Purchase EDI software.
• Contract with a VAN service provider (or
  Internet).
• Do the data analysis needed to map information
  from their application systems into the EDI
  standard format.
• Do the programming required to create a file that
  can interface with EDI translation software.

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Practical Implementation

• W. Houser, J. Griffin C. Hage, Request for
  Comments 1865 EDI Meets the Internet -
  Frequently Asked Questions about Electronic Data
  Interchange (EDI) on the Internet, January 1996.

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Strategi Umum ...
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Strategi Umum

• Do a competitive analysis and remember content is
  king
• The name of the game is the domain.
• Don't waste your time, do a timeline.
• Respond, respond, respond
• Go on the circuit

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Contoh Offensive di Lapangan

• Canada Indonesia Technology Network
• wong-cilik_at_isnet.itb.ac.id

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Canada Indonesia TechNet (CITN)

• Objectives
• Empower SMEs (Small Medium Enterprises)
• Components
• Education, Research, NGO, Govt
• Canadian Funding
• Contact
• citn-ctn_at_itb.ac.id
• citnjkt_at_ibm.net

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CITN - CTN Mapping
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Wong-cilik_at_isnet.itb.ac.id

• Objectives
• SMEs
• Voluntary
• Components
• Salman, RCTI, Bank, Deptan
• Contact
• wong-cilik_at_isnet.itb.ac.id

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Wong-cilik mapping
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Supporting Technology
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Alternatif Teknologi

• Wireless
• Warung Internet

Fokus pada Warung Internet
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Diskusi di Internet ..

• Majordomo_at_itb.ac.id
• isi berita
• subscribe (mailing-list)
• subscribe sysop-l
• responds sesuai permintaan majordomo

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Akses Web
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Akses Web
Windows95 Wingate
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Akses Web

• Gateway PC
• Windows95
• Wingate
• http//www.shareware.com
• http//www.download.com

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Konsekuensi Akses Web

• Akses Web adalah komoditi mahal.
• Sekitar Rp. 10.000 / jam.

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Akses E-mail ..
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Akses E-mail

• Menggunakan FreeWeb Mail
• mail.yahoo.com
• mailcity.com
• usa.net
• Menggunakan Warung Internet
• Cara MAHAL untuk akses E-mail! (sekitar Rp.
  500-1000 / e-mail)

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Akses E-mail

• Account dari ISP (umumnya 1 e-mail)
• Share bersama account dari ISP.
• Membeli beberapa account e-mail dari ISP
• Mengakali satu account dengan banyak Full Name

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Bagaimana kalau?

• Satu account ke ISP ..
• Mempunyai domain sendiri
• unair.ac-id.net
• smun1.ac-id.net
• smpn2-bandung.ac-id.net
• dipanegara.ac-id.net
• Banyak E-mail addres dengan format
• user_at_host.ac-id.net

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Bagaimana kalau?

• TANPA account di ISP ..
• Mempunyai domain sendiri
• unair.ac-id.net
• smun1.ac-id.net
• smpn2-bandung.ac-id.net
• dipanegara.ac-id.net
• Banyak E-mail addres dengan format
• user_at_host.ac-id.net

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Bagaimana kalau?

• Rp. 150 / menit
• Cukup 5-10 menit / hari?
• Cukup Rp. 50-200.000 / bulan?
• biaya service ETRN / DomainPOP

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Akses E-mail
Windows95 MDaemon
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Dua Alternatif

• Servis ETRN
• Servis DomainPOP

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Akses E-mail

• Mdaemon
• http//www.altn.com
• http//www.mdaemon.com
• Gunakan command ETRN
• Cari servis ETRN
• etrn.com
• etrn-host.itb.ac.id

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Akses E-mail

• Mdaemon
• http//www.altn.com
• http//www.mdaemon.com
• Gunakan command DomainPOP
• Cari servis DomainPOP
• etrn-host.itb.ac.id

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Skenario Servis ETRN
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Player di Mail Servis
Tempat Menyimpan Sementara E-mail
User Workstation di LAN
Mail Server Ambil Mail dari ETRN
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Setup / Persiapan E-mail
Operator Setup Domain di simpan
Registrasi Domain MX ke host ETRN
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Mail Server Dial Internet
Request Dequeue Mail
Dial ke ISP
Kirim Mail ke Server Internet
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ETRN host mengirim mail
ETRN host Kirim mail
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User Mengambil Mail
User LAN Ambil Mail POP3 ke Mail Server Lokal
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User Mengambil Mail
E-mail Software MS Outlook Express Eudora
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Skenario DomainPOP
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Player di Mail Servis
Tempat Menyimpan Sementara E-mail
User Workstation di LAN
Mail Server Ambil Mail dari ETRN
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Setup / Persiapan E-mail
Operator Setup Domain di simpan
Registrasi Domain MX ke host ETRN
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Mail Server Dial Internet
Request DomainPOP mail
Dial ke ISP
Kirim Mail ke Server Internet
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MX host mengirim mail
MX host Kirim mail
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User Mengambil Mail
User LAN Ambil Mail POP3 ke Mail Server Lokal
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User Mengambil Mail
E-mail Software MS Outlook Express Eudora
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Kunci keberhasilan
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Sumber Daya Manusia

• Visi
• Leadership
• Commitment
• Dedikasi
• Keahlian
• . Sedikit

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Terima kasih

• onno_at_indo.net.id
• onno_at_itb.ac.id

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Referensi

• Http//xxx.itb.ac.id/yc1dav/
• http//digital.lib.itb.ac.id/
• pustakawan_at_itb.ac.id
• sysop-l_at_itb.ac.id
• library_at_itb.ac.id
• library-network_at_itb.ac.id
• ai3_at_itb.ac.id
• indonesia-panel_at_itb.ac.id

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