COMPETITION

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COMPETITION
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Whats New for Ford?

• Redesigned for 2009
• Standard 4.6L 2-valve V8
• 7 trim levels
• Standard trailer sway control
• 6 longer SuperCrew

2008 Ford F-250 Super Duty
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Whats New for Dodge?

• Redesigned for 2009
• Coil spring rear suspension
• More powerful 5.7L Hemi engine
• Better interior fit and finish
• Crew Cab replaces Mega Cab

2009 Dodge Ram 1500
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Whats New for Chevrolet/GMC?

• Minor changes for 2009
• Available 6.2L V8
• Available 6-speed auto trans
• Stability Control standard with V8
• XFE Extra Fuel Economy package

2009 Chevrolet Silverado
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Competitive Comparison Activity

• Work in teams to analyze one competitor
• Identify three key selling points of the
  competitor
• Identify how to address each competitive selling
  point by emphasizing Tundras advantages

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Resources
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Customer Questions
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Action Planning
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