www.3dnews.ru

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Online edition for Information Technology
Enthusiasts
www.3dnews.ru 2011
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Project description

• 3DNews Daily Digital Digest - Russia's first
  independent online edition to deal with
  information technologies. Having been around
  since July 17, 1997 and without external
  investments, the project was able to grow up and
  turn into a successfully operating Internet
  company and take its unique niche on the RuNet
  Web-space.
• The purpose of the project is to provide media
  coverage of what's going on the IT market through
  publishing prompt and maximally impartial
  information to make the audience aware of
  hardware and software novelties as well as assist
  Russia's computer users in making the right
  choice, purchasing and using the hardware and
  software in the most efficient way .
• Every day, over 170,000 readers looking for
  prompt and impartial information on computer
  industry visit the website. Current monthly
  audience for "Daily Digital Digest" is as many as
  2,700,000 unique visitors with over 19 million
  pages viewed. Our daily mailing is submitted to
  over 90,000 subscribers.
• 3DNews news reels are fed through RSS 2.0 to a
  number of websites, among which are
  News.Yandex.ru, FeedBurner, Inforotor, StopGame,
  micro-blogs Twitter, LiveJournal, Friendfeed,
  etc.
• We keep in touch with over 70 authors that come
  from many countries, and have established direct
  contacts with leading international hi-tech
  companies. The employees and correspondents at
  3DNews regularly take part in international
  hi-tech expos. We are open to any cooperation
  with independent authors, direct information
  vendors and manufacturing companies .

www.3dnews.ru 2011
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Structure of the website

• The materials published on the website are mostly
  reviews, comparative tests and testing
  techniques. For convenience, all the materials
  are partitioned into rubrics. The rubric names
  match the main computer components. The rubrics
  are laid out in a fixed order, with the
  convenient navigation taking the user instantly
  to a review of interest from both the title page
  and any other or leading to a needed section
  through tabs. The structure of the website is
  continuously progressing as a new technology
  comes up, there appears the respective section
  giving the coverage. Quite recently, two more
  rubrics have been added, and now they take their
  fixed place on the pages.
• Unlike the printed edition, an Internet project
  offers the advantage of instant response to
  events going on the market and speed of making
  the readership aware of the latest news. The news
  reel of the website is made up of two sections
  Hardware and Software which give the user the
  most fresh information on novelties of hardware,
  software and games.
• New section Market.3dnews.ru collects price-lists
  of on-line stores.
• The daily news mailing is based on the materials
  of the newsreel. Regular subscribers can
  instantly navigate over the link of the
  announcement to read the full coverage of the
  information.

www.3dnews.ru 2011
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Cooperation with Social Networks

• Since the beginning of Autumn 2010, we have
  implemented a number of functions provided by the
  social networks. Currently we keep up tight
  interaction with the most popular in Russia
  social services VK.com, Facebook and Twitter
  microblogs. Through this our readers are now able
  to comment, rate and share with their friends any
  of our publications they have found interesting.
• Apart from this, we also initiated the
  syndication of our publications within the
  mentioned social networks. However, unlike most
  publishers do, we post out only the top popular
  content which allows our readers to read our most
  popular publications just within their social
  preferred feeds.
• Taken one with another, all this has resulted in
  the stable growth and engagement of site audience
  from the social services, as well as the
  sufficient growth of our target audience.
• Also, due to the implementation of the social
  marketing methodology, our advertising resources
  have developed as well, giving us and our
  advertisers an opportunity to use all the
  benefits of promotion methods provided by the
  social networks.

www.3dnews.ru 2011
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Website audience

• Audience figures
• Working day audience 170,000
• Day-off audience 130,000
• Weekly reach 750,000
• Monthly reach 2,700,000

• Software
• Absolute majority (95) of the 3DNews visitors
  have Windows-family operating systems installed
  on their PCs.
• Web browsers sharing
• Microsoft IE takes 21,6 among the 3DNews
  audience. 34,8 of visitors use Opera, 31 -
  Mozilla Firefox, Chrome 9,5
• Users' screen resolutions
• Most 3DNews visitors (31) have their screens set
  12801024,
• 17 have 1024768 resolution
• 12 - 16801050
• 12 - 1280800

www.3dnews.ru 2011
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Audience geography

• Geographical distribution of audience
• The websites audience is 70 made up by Russias
  citizens, with one third of them based in Moscow.
  Large audience figures come from the Ukraine
  (over 16)

www.3dnews.ru 2011
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Audience demo

• Audience demo
• Absolute majority (82.4) of the 3DNews visitors
  are men above 20 years, 9.6 - women above 20
  years, 6.3 - men under 20 years.
• More than 20 of them are graduates and have high
  yearly income.

www.3dnews.ru 2011
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Advertising

• Attraction of 3DNews advertising space is
  evident
• Wide coverage of audience (about 180,000 unique
  visitors daily).
• Huge numbers of page views and advertising
  displays (about 700,000 impressions daily).
• As an advertising area, can be used for both
  image-making and subject-targeted advertising.
• Image-making advertising
• An advertising campaign is aimed at building up
  the advertisers positive image as well as the
  brand-awareness and trust to the trademark of a
  manufacturer or a vendor.
• Subject-targeted advertising
• Advertising campaign for promoting specific
  products, goods and services of the advertiser
  aimed at the target audience increasing the
  sales figures.

The advertisers scope of activity and its
market sector do not have any boundaries for
advertising on 3DNews pages. 3DNews advertising
space is attractive not only to the hi-tech
telecommunication markets but to any other
markets as well from FMCG (beer, fast food) to
the entertainment market (night bars, clubs,
disco).
www.3dnews.ru 2011
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Advertising grounds

• Standard advertising grounds
• Positioning of advertising spots for banners
  (major media for online advertising) is defined
  by the website design.
• Main banner formats used on 3DNews pages 600?90
  banner, 200?600 /240x400/ 125?300 skyscrapers
• The rates for placing adverts are specified by
  the 3DNews price list.

• Nonstandard advertising grounds
• Placement of any adverts whose format is not
  pre-defined by the design and content of the
  website.
• These can be banners of miscellaneous sizes,
  formats and shapes, as well as HTML blocks.
• The rates for placing any nonstandard adverts on
  the 3DNews pages are set in each particular case
  individually, basing on various criteria, like
  position on the page, duration of the advertising
  campaign, format of the advert etc.
• The editorial board of the website are always
  open to discussing nonstandard placements,
  however, its the reader who is the ultimate
  censor. The readers discontent may be the reason
  for refusal to placing adverts that hinder
  navigation, reading the materials etc.

www.3dnews.ru 2011
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Contacts

• Editorial Board
• Project Leader Andrey Kuzin (akuzin_at_3dnews.ru)
• Managing Director Aleksandra Ordzhonikidze
  (alexa_at_3dnews.ru)
• Editor-in-Chief Denis Nivnikov
  (nivnikov_at_3dnews.ru)

• Advertising Department
• Media Director Ksenia Uskova (ksenia_at_3dnews.ru)
• Advertising Manager Karina Tikhonova
  (karina_at_3dnews.ru)
• Tel./Fax [phone]
• reclama_at_3dnews.ru
• Address
• bld.12, 7, Malaya Pereyaslavskaya st., 129110
  Moscow
• Tel./Fax [phone]

www.3dnews.ru 2011