Presentation Inception report GHS: Comprehensibility and Notification Consumer Study

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Presentation Inception reportGHS
Comprehensibility and Notification Consumer Study

• Dr. Sirach Lapyai
• Rangsit University

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GHS Attitude, Comprehensibility and Notification
Consumer Study in Thailand

• Topics to be discussed
• Testing modules
• Inception report result
• Next phase of testing

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Testing modules 9 approaches

• Module 1 demographic profile and SES who are
  our targets?
• Module 2 psychographic data
• Module 3 consumer knowledge and storage of
  knowledge what do they have in mind?
• Module 4 consumers sources of information and
  trust through which channel?

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• Module 5 consumer understanding and perception/
  pictogram testing how do they interpret and
  accept new labelling system if exists?
• Module 6/7 comprehensibility and risk how do
  they evaluate risk?
• Module 8/9 media sources finding the
  best-practice of communication

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In conclusion what do we expect from CT
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Inception report what do we know now about Thai
consumer young adult

• Tentative detail
• First testing after a pilot test in February
• Population selected young adult group
• Sampling size 80
• Accumulated SES university-based student group

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• Age ranging from 19-24
• Gender mixed
• Academic year mixed
• Geographic mostly BKK-based
• SES middle to upper middle
• Chemical active users daily use, personal use,
  household use

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Previous knowledge

• Mythical beliefs concerning chemical use,
  storage, first-aid and precaution
• Example household chemicals are safe because
  they are sold to be use in household/ domestic
  cleanliness must be achieved by using harsh
  chemical
• Basic knowledge but lack sophisticated knowledge

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• Most respondents seldom read labels
• Knowledge on chemical and health hazard is
  limited
• Conscience in self-guarding/ effects on
  environment is limited
• Direct source of information is from mass media
  esp. advertisement

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• Source of trust national news, WHO, Public
  Health Ministry, parents
• Most respondents agree they still lack
  information on chemical safety use and agree
  advertisements are half-truth
• Public education is needed

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On GHS Comprehensibility inception report

• Most respondents agree if new system of
  labelling, if better in providing effective
  information, replace the previous system
• Most respondents need to see easy-to-understand
  label
• English language and scientific names are barrier
  to understanding

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• Most respondents believe reading label is not
  important
• On pictograms
• Most respondents are able to identify and
  interpret Flammable pictogram and Skull and
  crossbones
• They agree compressed gas is confusing

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• compressed gas is interpreted as a bottle,
  hypodermic needle, a do not slide sign
• exclamation mark means stop
• Most respondents cannot interpret health hazard
  and environment pictogram

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• Pictogram danger rating
• Flammable
• Skull and crossbones
• Explosive
• Not dangerous
• Exclamation mark
• Gas cylinder
• Health hazard

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• If pictograms need to identify warning and
  danger, they must be
• Need to be in big letter
• Bold letter
• Use red colour
• Placed in front of the label
• Pictogram must be easy to understand and need
  Thai language underneath

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• Responsible person must be from the government
  sector
• They need public campaign
• More information is needed through most media
  including via internet
• Education since elementary school age is needed

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End of report

• Thank you
• Dr. Sirach Lapyai

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