Social Psychology

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Social Psychology

• Special focus on
• Social influence

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Social Influence

• Social facilitation
• Diffusion of responsibility
• Attitude formation and persuasion
• Conformity and obedience

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Social Facilitation

• Group productivity and social loafing

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Diffusion of ResponsibilitySpecial Case, the
Bystander Effect

• The bystander effect Darley and Latane (1968)
• Diffusion of responsibility
• Pluralistic inference
• Mistakenly Inferring Other Peoples Beliefs From
  Their Behaviors
• Resulting in a False Consensus

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Deindividuation
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Classical studies focused on anonymity and its
effects
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Some studies showed that anonymity had
disinhibiting effects
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Conformity and Obedience

• Yielding to Others Obedience distinction from
  conformity
• Stanley Milgram (1960s)
• Controversial landmark experiment
• I was just following orders
• Controversy
• Cultural factors in obedience

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Milgram Shock Machine
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How far will people go?
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What Did NOT Reduce Obedience (Much)

• The victims claiming he had a heart condition
• The experiment was done for a market research
  company
• The victim extracts an explicit agreement to stop
  on demand

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What DID Reduce Obedience

• Two experimenters disagree about continuing
• Two fellow subjects refuse to continue
• Experiment was in a different room from subject
• Subject has to hold victims hand to the
  shock-plate