Team member

1
XYZ Consultants, LLC

• Team member
• Team Member
• Team Member
• Team Member
• Team Member

2
Restaurant Name

• tagline/statement that is reflective of your
  restaurant theme/market position,
• like
• When youre here, youre family.

3
Our Core Theme and Identity

• Description of cuisine
• Market position
• Value proposition from customers perspective
• Etc.

4
Our Target Market

• Description of target market, in terms of
• customer types,
• location,
• segment within a given cuisine (e.g., fast
  Italian),
• service dimension (French service, build-your-own
  pizza, walk-up window, etc.)
• Other relevant descriptors

5
Core Strategy

• Description of value proposition from investors
  perspective
• Generic strategy type
• Low-cost, differentiation, focus?
• Critical success factors
• Identify 2-3 factors, activities, strategic
  space, etc. that will make your strategy work
• Your capabilities
• Which Value Chain Activities that give you an
  advantage
• etc.

6
Menu

• Starters, Soups, Salads

• Entrees

7
Featured Ingredients

• Carolina Low Country Halibut
• Seared filet of fresh Halibut served over
  griddled Southern-style grits cakes and wilted
  leeks, finished with a light Pernod cream sauce
• Garlic and sea salt-roasted broccoli rabe
• Home made Caesar salad
• Wine pairing Cakebread Chardonnay, Anderson
  Valley, 2005
• Statement re Why this dish is representative of
  restaurant strategy, theme, market position?
• Menu Price 29.95 9.50

• Halibut
• Spinach
• Grits
• Pernod
• Cream sauce
• Broccoli rabe

8
Principal Competitors

• Dudleys

• Metropol

• Cuisine
• Brief description
• Customers

• Cuisine
• Brief description
• Customers

9
Principal Competitors

• Merrick Inn

• Portofino

• Cuisine
• Brief description
• Customers

• Cuisine
• Brief description
• Customers

10
General Address or Neighborhood
Us

• Other locational descriptors, like Next to
  Lexington Opera House

Dudleys
Merrick Inn
11
General Address or Neighborhood
Us

• Other locational descriptors, like Next to
  Lexington Opera House

Dudleys
Merrick Inn
12
General Address or Neighborhood
Us

• Other locational descriptors, like Next to
  Lexington Opera House

Dudleys
Merrick Inn
13
Physical Characteristics

• Seating
• Indoor, patio, etc.
• Capacity
• Bar, other
• Tables
• Type
• Size
• Shape
• Settings (white linen, brown paper, etc).
• Décor
• Other lighting, music,

14
Layout
Total Sq. Ft. No. Seats No. Tables
Bar
15
Staffing Plan

• Front of the House

• Back of the House

• General manager
• 1 Maître d
• 4 Wait Staff
• 1 Bartender
• 1 Sommelier
• 1 Bus Boys
• 2 Valet parking attendants

• Executive chef
• 2 Line Cooks
• 1 Dishwasher

16
Marketing Plan

• High Hope Steeplechase

• WUKY Sponsor

• Hospitality booth near finish line
• Full-page color ad in race day program

• 10-second radio spots
• NPR Morning Edition
• NPR All Things Considered
• WUKY Curtains at Eight

17
Marketing Plan

• Magazine Ads

• Sponsorship for LEXArts Gallery Hop

• The Lane Report
• Smiley Pete Publications
• Business Lexington
• The Chevy Chaser
• Southsider
• Keeneland Magazine
• Keeneland spring and fall racing programs

• Support for (and ad appearing in) official
  Gallery Hop Guide

18
Annual Gross ProfitBefore Taxes
Budget Item Amount
Revenue per Day 2958
Food Cost per Day 1312
Labor Cost per Day 1337
Operations Cost per Day 201
Total Costs per Day 2851
Gross Profit per Day per Year 106 27,779
Food of Revenue 44
Labor of Revenue 45

• 27,779

19
Restaurant Name here

• Concluding comments
• Why will your business plan work?
• Because of strategy?
• Unique insights/perspective?
• Implementation and execution?