What - PowerPoint PPT Presentation

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What

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Don t Hate Me! What s Good About Advertising? Advertising s Attributes 3. Economic role- the ability to advertise enables new competitors to enter the business ... – PowerPoint PPT presentation

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Title: What


1

Dont Hate Me!
  • Whats Good About Advertising?

2
Advertisings Attributes
  • Advertising fulfills five basic functions in
    society
  • Marketing function by helping companies sell
    their products and services
  • Educational- People learn about new products and
    services, or improvements in existing ones,
    through advertising
  • 3. Economic role- the ability to advertise
    enables new competitors to enter the business
    arena. Competition, in turn, encourages product
    improvements and can lead to lower prices
  • 4. Advertising reaches a mass audience, thus
    greatly reducing the cost of personal selling and
    distribution
  • 5. Social function- by vividly displaying the
    material and cultural opportunities available in
    a free enterprise society, advertising helps
    increase productivity and raises the standard of
    living

3
Advertisings Attributes
  • Other Positives
  • Self-improvement- advertising can help and
    motivate us to become better people in terms of
    health, safety, education, lifestyle
  • Effective advertising can make companies
    prosperous, thus creating stable jobs and news
    ones too
  • Advertising reflects eras, cultures, values and
    thus has historic significance
  • Supports U.S.s array of commercial media
  • Advertising can be a fulfilling lifetime
    occupation for creative and imaginative people
  • Some advertising, whether print, radio and
    television, has an appealing artistic quality
    that can evoke emotion, even awe
  • Public Service Announcements (PSAs) can raise
    awareness and benefit good causes
  • And one other key attribute of advertising is
    that in can be...

4
Humor never gets old
  • VERY FUNNY!!!
  • And its always good for us to laugh, dont you
    think?
  • LOL!

Humor in CX Example
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