Continuous Education: what opportunities for a Telco?

1
Continuous Education what opportunities for a
Telco?
A contribution to the discussion
2
- The global picture- The Value Chain- Is
there a biz for Telcos?- Examples
3
The context

• Half life of technology know how 3-5 years
• 2012 Value of todays technical skill 10 of
  current value
• Profession tends to focus competence, expertise
  on a single tree losing track of the forest
  compartimentalization of knowledge within value
  chain and within enterprises department
• A lot of wasted time, effort and opportunities in
  rediscovering the wheel know-how bounded to
  persons, looseley coupled with the enterprise
• Limited results, so far, by Knowledge
  Management

4
The global picture Information Mgt

• Basically free storage of information
  accumulation is possible
• Localised information, synch in burstat no
  cost distributed but continuously related
  information
• Localised transfer of information, viral
  communications context changes continuously
• Information is moving around ready to be captured
  serendipiously sorting information from data
• Social networks based and managed information
  anything can be a Social Network thus
  creating a context

5
The global picture context awareness

• Sensors
• Automated processes and monitoring
• Automated capture of feelings
• Information tagging and relation tagging
• Context awareness is not limited by a
  geographical location nor by time slice (here
  and now morph into experience and expectation)

6
The global picture terminals evolution

• Personal terminals monitoring, capturing,
  storing
• Augmented reality
• Local area communications

7
The global picture mash ups

• Information Background
• Dynamic Information
• Localised Information
• Personalised Information
• Artifacts

8
The shift in education value chain
a
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Is there a biz?

• The education market in Italy (2004)
• 65 Bl PA expenditure for education
• 4.2 Bl professional training expenditure
• private secondary schools 1.7 Bl
  (pubblicprivate 7 Bl)
• Tutoring
• education supports
• E-learning market (2004) 365 mln
• - enterprises 316 mln (86) - PA 8,3
  mln (2,5)

10
Is there a biz?

• Training (on and off the job)
• only 20 of Italian workers attend training
  courses (EU average 40)
• enterprises that organize training courses 25
  (EU average 60)

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Is there a biz?

• Savings due to the use of distance learning
• On line course cost may be less than 45 of a
  traditional course. The English Open University
  has an average cost around 50 of a traditional
  one
• Brandon Hall realized a study on 12 USA companies
  to evaluate savings due to the use of on line
  learning for training of employees the result
  was that these companies could make a training
  volume five times higher at 1/3 of the budget
• The first reason of savings is a reduction in
  traveling cost that generally account for 67 of
  total cost
• Cost of not training
• Decrease of enterprises productivity and
  competitiveness
• Decrease of knowkedge value for the country
• Decrease of turn over -gt older blood, less
  innovation

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Is there a bizfor Telecommunications?

• Seamless link of information to people RIGHT ON
  TIME, WHEN IT IS NEEDED
• Intermediation role
• Profiling, adaptation, monitoring
• Meta-Information
• Support to trainers and trainees

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Value proposition

• Connectivity
• Information mgt (accrual, delivery, tagging,
  relationships, ownership, revenue sharing,)
• Application platforms
• Add-on layer on existing processes (e.g. CRM,
  Call Centers, production processes)
• Intermediation in value chain across several
  actors

14
Examples

• Changing the education model in high school
• Continuous education in the retail segment
• Continuous education merged into production

15
Examples Internet as the education fabric

• Internet and computers in every school seldom
  used
• Most teachers suspicious of Internet
• Students familiar to play on Internet

16
Examples Samsung Italy

• 2400 retail points
• Product life cycle lt 4 months (cell phones,
  televisions, PC)
• No control on clerks

HQ
Italy
17
Examples Telecom Italia CRM-Noi TV

• 30,000 people in the field
• Marketing at the edge
• Outsourcing vs Insourcing

18
Telecom Italia NGN2
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Open questions

• How close are the education/training environment?
• Can an independent party provide services to a
  basically non existing community supporting
  continuous education?
• What should be the entry point in the education
  value chain (targeting trainers, content
  providers, end users, process managers)
• What are the shareholders and who is threatened?

20
In a nutshell

• How can Telcos enter and help in reshaping
• The continuous education value chain?
• How can they play a role
• in the continuous education biz
• beyond the one of carrier?