Pass Cambridge BEC higher

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Pass Cambridge BEC higher
English Department, Huzhou Teachers College
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Corporate Culture
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Objectives

1. To enable students to talk about company culture.
2. To practise reading and listening for specific
   information.

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Task and Plan

1. Whats your idea after reading A P
2. Reading on page 90
3. Case-study Caferoma

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A Case Study
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(No Transcript)
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• You are the member of PEFDs European marketing
  team. Hold an informal meeting to discuss
  Caferomas problems. Decide what actions are
  necessary to halt the decline in the products
  market share and to increase profits.
• You can consult the following ways.

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(No Transcript)
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(No Transcript)
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• Writing a 200-250 word statement of your
  companys culture for the English version of a
  promotional brochure. Include information on your
  companys values and practices.
• Sample answer
• Limitless Horizons, our travel agency and
  advisory service specializing in adventure
  holidays in remote locations, was founded in 1989
  by Rob Davies. We do not arrange accommodation in
  well-known resorts, thus encouraging travellers
  to discover the real country they are visiting.
  We constantly seek out new adventure holidays
  which will allow travellers to mix with local
  people rather than retreat to the beach or their
  hotel.

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• Although all our advice is impartial, it is
  influenced by certain core values
• Respect for local values and practices
• Respect for individual needs and independence
• Belief in the need to limit the environmental
  impact of our activities.
• We believe that as privileged visitors to
  sometimes fragile (easily damaged) environments,
  we should take nothing but photographs and leave
  nothing but footprints.
• wherever possible, we encourage the use of
  small independent companies. We also insist on
  local guides and seek to house travellers in
  modest (Moderate or limited ) accommodation. Our
  clients can look forward to living (experience)
  the local culture and eating the local cuisine
  Limitless Horizons rejects the concept of the
  Coca-Cola trek.

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• Our representatives are constantly travelling
  in order to update and check our information.
  These trips are funded solely by Limitless
  Horizons. We pay our way, accepting no hand-outs
  (offerings) or free flights, thus ensuring that
  the only factors influencing our advice to you
  are your needs and those of the area you wish to
  visit.
• the Coca-Cola trek.
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  ???.???????????????????????????,???????????,??????
  ???????,??????.????????????????,????5416?,????????
  ??????.

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• Self-study 6a.
• Close
• Pace?(??????)?????(the speed at which something
  happens),?????,??????,?at a rapid / slower /
  snails pace? Speed??(????????)???(the rate at
  which something moves or travels),???with??,?move
  with great speed.Initiative???????????????
• Complete each sentence with the correct form of
  the word given.
• Weve only made minor product adaptations for the
  North American market.
• ?????,?????????????

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• In the past, several of IKEAs competitors have
  tried to clone the companys store concept.
• ??,??????????????????????????
• The company actively promotes a single company
  culture throughout its international operations.
• ??????????????????????????
• The marketing division has produced a very flashy
  promotional brochure for the campaign.
• ?????????????????????????
• Some cultures may have different interpretations
  of concepts like freedom and authority.
• ???????????????????

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• The rapid pace of expansion has had a big
  influence on the way the company has developed.
• ??????????????????
• Our new CEO has been very influential in
  reshaping our corporate culture.
• ???????????????????????
• I find her really perceptive she notices whats
  going on, even when its not obvious.
• ?????????,????????????????

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Homework

• Collect relevant information on culture.
• Preview Unit 6b.
• Thank U 4 your attendance!