New Kinds of Access Knowledge Institutions and the Knowledge Society

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New Kinds of AccessKnowledge Institutions and
the Knowledge Society

• Chris Batt
• Chief Executive
• Museums, Libraries and Archives Council

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New Kinds of Access for New Kinds of People
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Museums, Libraries and Archives Council (MLA)
The lead strategic agency for museums, libraries
and archives in England
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Museums, libraries and archives
Building a successful and creative nation by
connecting people to knowledge and ideas
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Investing in Knowledge
Five-year vision
Access for all
Convergence
Social impact
www.mla.gov.uk
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In the Knowledge Society, knowledge supports
Learning
For everyone
Cultural identity
Social development
Information diversity
Creativity and innovation
Knowledge economy and enterprise
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Knowledge institutions are
Our global and cultural memories
The raw material of the future
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Digital Futures Programme
Universal right to knowledge Integration of
knowledge into everyday life
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How do we empower every person to want to learn
and discover more about the world, everyday?
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Consumer learning journeys
Make access simple
The content of collections is more important than
the institution
Design systems for people, not people for systems
Design systems for the bus driver, not for the
professor
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What have we learned?
Once created it is all totally invisible to the
user!
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The official view
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The view for 99 of Web users
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Chris Batt
THE GOOGLE PARADOX
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Antique watches
THE GOOGLE PARADOX
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Trust
Q41 To what extent, if at all, would you tend to
trust the information provided by the following
types of organisation?
Not very much / at all
A great deal / fair amount
A museum / library / archive
BBC
An organisation you have heard of
A public service (e.g. NHS)
A government department
Your local council
A utility company
A travel agency
An internet only retail company
Base All (1,674)
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Collections
Connections
Customers
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ICT is a vital tool for pesonalisation
Minister for Education E-Strategy for Learning
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Digitise content
Connect it together
Personalise access
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Digitise content
Connect it together
MYBERSPACE
What do I want?
Museums
Libraries
Archives
Collections
Collections
Collections
The things that meet my need
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Roman Remains 1,200,000 Hits
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Existing interests Home address Learning styles
NAME Adie SEARCH Roman remains RESULT HITS 6
hits

• MYBERSPACE SEARCH RESULTS
• Institute of Archaeology introductory lecture on
  Roman remains in Britain (streamed audio free)
• Digging up Roman remains in England - Time Team
  programme from C4 (streamed video single viewing
  1.00)
• Books on Roman history in Britain in your local
  library
• Collections of Roman remains within 45 minutes
  travel time of home (travel details included)
• Links to organisations that other people like you
  found useful
• People in the area you might like to chat to
• Score 10/10

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A digital library is not a library
but a librarian online is still a librarian!
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Real-time enquiry service
Personalised answer
(A service of transition)
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Virtual reference shelf
Resource discovery system

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Personal knowledge space - Myberspace
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Concluding Thought
The street will find its own uses for things
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Digitise content
Connect it together
Knowledge is the fuel of the future
MYBERSPACE
What do I want?
Lifelong learning must be universal
Learning is a personal experience
Museums
Libraries
Archives
Content first, institution second
Collections
Collections
Collections
Institutions must work together
The things that meet my need
Make access simple
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New Kinds of AccessKnowledge Institutions and
the Knowledge Society

• Chris Batt
• Chief Executive
• Museums, Libraries and Archives Council