Title: Digital Publishing
1Digital Publishing
- Introduction Multimedia For the Web
2Chapter Concepts
- Define Multimedia
- Understand the Benefits of Multimedia
- Discuss Web-based Multimedia Categories
- Discover Careers in Web-based Multimedia
3Introduction
- Web is effective way to present information
- Web browser makes information easily accessible
- Multimedia makes content accessible, interactive,
and fun - Multimedia use of more than one media element
4Introduction
- Web-based multimedia
- Online, interactive experience
- Incorporates two or more media elements
- Includes text, graphics, sound, animation, and
video - Interactivity fundamental feature which gives
user some control over the content
5Introduction
6Define Multimedia
- Multimedia is not new
- People accustomed to viewing text combined with
graphics - Even silent movies combined video with text
captions - Web-based multimedia exploded due to increased
computer processing power and technology
7Define Multimedia
- Multimedia means more than one media
- Integration of text, graphics, animation, sound
and video - Digitizing different media elements translates
them into a format the computer can understand
8Define Multimedia
- Linear multimedia sites
- Users start at beginning and progress through a
set series of events until they reach the end - Nonlinear multimedia sites
- No established or predefined order
- Users have more control over what they want to
pursue
9Interactive Multimedia
- Enables user to directly respond to and control
media elements - Forms add interactivity
- Search engines help users find the information
they seek - Spider-based, directory-based, and pay-per-click
search engines
10Understand the Benefits of Multimedia
- Different learning styles visual, auditory, and
kinesthetic - People remember
- 20 percent of what they see
- 30 percent of what they hear
- 50 percent when they see and hear it
- 80 percent when they see it, hear it, and
interact with it
11Benefits of Web-based Multimedia
- Addresses multiple learning styles
- Excellent way to convey content
- Uses a variety of media elements to reinforce one
idea - Activates multiple senses creating rich
experiences
12Benefits of Web-based Multimedia
- Gives life to flat information
- Enhances user enjoyment
- Improves retention
- Enables users to control Web experience
13Discuss Web-based Multimedia Categories
- E-commerce
- Web-based Training and Distance Learning
- Research and Reference
- Entertainment and Games
14E-commerce
15E-commerce
- Uses the Web to serve clients and customers
- Provides solutions for companies, small or large,
to sell products or services online - Virtual catalogs
- At time of checkout, info is securely transmitted
16E-commerce Advantages
- Expand customer base
- Open 24 hours/day, 7 days/week
- Reduce overhead operate without a traditional
storefront - Use technology to streamline business, increase
efficiency, and improve sales Multimedia
elements grab attention to text and products
17Web-based Training and Distance Learning
- Many options for delivering and receiving
education over a distance - Prepare workers effectively and efficiently via
training and retraining - Delivered over Internet via Web Browser
18Web-based Training and Distance Learning
- Advantages
- Freedom of location
- Open entry/open exit
- Self-paced instruction
- Immediate feedback/assessment
- Simulated experiences and varied learning
environments
19Web-based Training and Distance Learning
- Rise of digital media has transformed higher
education - Enabled students to take courses, complete
certificates/degrees online - Research suggests Web-based learning is an
effective means for delivering instruction
20Research and Reference
- Newsletters, newspapers, magazines, books,
encyclopedias, and other reference materials
offered online via the Web - Often represent electronic versions of existing
materials
21Research and Reference
- The challenge to the developer is to make it easy
for the user to find the desired information, as
well as to use other multimedia elements such as
sound, video, and animation to enhance the user
experience effectively
22Research and Reference
- Advantages to offering reference materials in a
Web-based format - Cross-referencing
- Expanded searchcapabilities
- Multi-sensoryexperiences
23Entertainment and Games
- Web-based multimedia making a significant impact
in game and entertainment sites - Game sites offer multilevel, multiplayer
entertainment - Web sites designed to educate as well as entertain
24Discover Careers in Web-based Multimedia
25Discover Careers in Web-based Multimedia
- Opportunities for individuals with Web-based
multimedia skills vary - Technology changes rapidly
- Web professionals must thrive on
- Change and chaos
- Love learning
- Take initiative
- Engage actively in self-education
26Discover Careers in Web-based Multimedia
- Important to keep up with technology by reading,
experimenting, and self-teaching - Electronic portfolio is an important asset when
job seeking - Plan and prepare portfolios based on career goals
27Discover Careers in Web-based Multimedia
- Applicants must be able to prove skills on the
spot - Do not underestimate the value of soft skills
such as - Excellent communication and Interpersonal skills
- Ability to work with clients as part of team
28Discover Careers in Web-based Multimedia
- Categories for careers in Web-based multimedia
are varied - Position titles and job duties vary depending on
industry - Five overall categories discussed include
Management, Production, Art, Content and Support
29Discover Careers in Web-based Multimedia
30Management-Related Positions
- Executive Producer
- Producer
- Project Manager
- Production Manager
31Production-Related Positions
- Audio specialist
- Computer programmer
- Video specialist
- Web designer
- Web developer
- Web master
32Art-Related Positions
- Animation specialist
- Art director
- Graphic artist/designer
- Interface designer
- Photographer
- Videographer
33Content-Related Positions
- Content specialist
- Instructional specialist
- Writers/editors
34Support-Related Positions
- Production positions
- Quality-assurance
- Testers
- Sales/Marketing
- Customer support personnel
35Summary
- Introduction
- Define Multimedia
- Interactive Multimedia
- Understand the Benefits of Multimedia
- E-commerce
- E-commerce Advantages
36Summary
- Web-based Training and Distance Learning
- Research and Reference
- Entertainment and Games
- Discover Careers in Web-based Multimedia
37Summary
- Management-Related Positions
- Production-Related Positions
- Art-Related Positions
- Content-Related Positions
- Support-Related Positions