Fabindia Overseas Private Ltd.

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Fabindia Overseas Private Ltd.
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THE VISION
In addition to making profits, our aims are
constant development of new hand-woven products,
a fair, equitable and helpful relationship with
our producers, and the maintenance of quality on
which our reputation rests. - John L.
Bissell Founder, Fabindia
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THE PHILOSOPHY
Fabindia encourages the development of new
products that cater to the contemporary needs of
customers, while supporting and in some cases
even fostering the age-old traditions of India's
craftspeople. .
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The Organization

• Established in 1960 as an Export House
• Linking traditional, craft-based rural producers
  to modern urban markets and urbane consumers
• Indias largest private retail platform for
  products that derive from traditional techniques,
  skills and hand-based processes

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Twin Mandate

• A viable, profitable retail platform for
  products created using hand-based processes
• The creation of skilled, craft-based sustainable
  jobs in the rural sector

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Historical Perspective
1958 Mr. John Bissell arrives in India 1960
Fabindia Inc established Founding share-holders
family and friends. 1967 Two Relationships
Terence Conran of Habitat Dhurries for the first
chain of Contemporary Furnishing BCM
Mr. AS Khera and Mr.
Madhukar Khera 1976 Flagship store at Greater
Kailash, New Delhi. Fabindia Overseas
Pvt Ltd established 1977 Riten Majumdar
Calligraphy based collection
Contemporary idiom/ Shertally mats 1981 Garments
introduced 1992 Fabindia School established in
Bali, Rajasthan
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Fabindia School
The Fabindia school was established in the
village of Bali, Rajasthan by Mr. John Bissell
Mr. William Bissell Starting with 11 students
the school today has about 1000 students. Apart
from the school in Bali, Fabindia has also Opened
satellite schools in Nana (103 students),
Bijapur (26 students), Lunawa (17 students),
and Mundara (24 students) The school strongly
supports equality for girls and they hold many
leadership positions here. It also stresses
environmental education, and teaches students to
take pride in their local heritage. The school
has been affiliated to the CBSE, Delhi since 1997
and has consistently produced good results. The
John Bissell Scholars Fund was established in
2000 in memory of John Bissell. Its purpose is to
support scholarships for female students who now
comprise nearly half the student body.
1992
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Historical Perspective

• 1992 Long standing relationship with Habitat
  ended taken over by new
• management
• 1993 John Bissell suffered a major stroke
• 1994 Second Fabindia store in Vasant Kunj
• 1996 First store in another city Koramangala,
  Bangalore
• 1997 Presence in Chennai llford House
• 1998 Mumbai store Pali Hill
• 1998 Sadly, John Bissell succumbed to a second
  stroke
• 1999 William Bissell appointed Managing Director

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1999

• Mr. William Bissell took over as the Managing
  Director of the Company
• With the focus very firmly on expansion, Mr.
  Bissell opted for a two pronged growth
  initiative
• Extending reach by opening new stores
• with different formats in a variety of
  markets
• Introduction of new products

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Historical Perspective
2000 Non-textile range launched in Home
accessories 2003 Vision Plan I 2003 Stores at
Hyderabad and Chandigarh 2004 Fabindia in Dubai,
UAE 2004 Organic Foods launched 2005 Vision
Plan II 2005 B2C launched 32 Fabindia
Stores 2006 Personal Care range launched 50
Fabindia stores 2007 Vision Plan III 2007 73
Fabindia Stores
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Milestones for 2007

• Vision Plan III
• Fabindia taught as a Case at Harvard Business
  School
• Commitment showcased at Clinton Global
  Initiative Meet
• Written up as a Case by IIM(B) and British
  Council

Fabindia plans for and accommodates growth
through Vision Plans
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Historical Perspective
July 2008 86 Stores 2008 Jewelry
launch 2009 Fabindia opened the first Sari Store
in Delhi 2009 Launch of Making India Work
authored by Mr. Bissell 2009 Fabindia opens
100th store 2010 Fabindia celebrates 50
years Jan 2010 110 stores across the country
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MAKING INDIA WORK
The book was launched on 21 August, 2009 and was
made available at some of the Fabindias retail
outlets. By Dec 09, almost 4000 copies of the
same were sold.
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50 YEARS OF FABINDIA
Fabindia completed 50 years in 2010. This
event was celebrated along with the opening
ceremony of the new Head Office on 4 January,
2010. The new office was inaugurated by Mrs. Bim
Bissell. Mrs. Charu Sharma cut the cake marking
50 years of the company.
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TODAY
176 Stores in India
2014
73 Cities
6 International Stores
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Directors
William N Bissell Managing Director
Charu Sharma Director
Monsoon L Bissell Director
Sunil Chainani Director
Ravinder Singh Thakran Director
Madhukar Khera Director
Sean Sovak Director
Vijai K Kapoor Director
Prakash Parthasarthy Director
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Organization
Sunil Chainani Director
Charu Sharma Director
William N Bissell Managing Director
Subrata Dutta Chief Executive Officer
Prableen Sabhaney Head - Comm PA
Mukesh Chauhan Chief Financial Officer
Ramu Iyer Chief of Markets
Elizabeth Nanda Chief - HR Training
Saurabh Rajpal Head - IT
Mark Bell Head-Visual Merchandising retail
concepts
Damini Narai- Head SPPI Administration
Sunil Rautela Head-SCM
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The Fabindia Product

• Natural, stylish, affordable - contemporary
  products produced using traditional skills
• International appeal ecologically resonance
• Intrinsic value provenance and worth as
  indigenous craft
• Life-style oriented statement and sourcing
• Appeal across all age groups, and a variety of
  economic strata

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The Fabindia Range
Garments Indian and western styles for men,
women, children and infants Home Furnishing
(Textile Non Textile) A mix of traditional
techniques and contemporary styling of bed, bath
and table linen, curtains, upholstery, gift
items, floor covering and lighting Personal
Care Soaps, face, skin and hair care products
using authentic natural ingredients Organic
Foods Organic and natural agri-products grown
without chemicals or pesticides and processed
foods Jewelry Handcrafted bags created using
craft techniques such as embroidery and hand
block printing. Handcrafted jewellery in
materials such as wood, silver, glass and
terracotta. .
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Introduction of a WESTERNWEAR range - FABELS by
Fabindia
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USP of Fabels

• Extensive use of natural textiles and Indian
  techniques/details
• Exquisitely designed.
• Impeccable cuts and fits in perfect western
  repertoire.
• Internationally inspired.
• Classic styling.
• Premium.
• Strong orientation towards contemporary work
  wear.
• Layered and with co ordinated accessories.
• Non ethnic. Non fusion.

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Brand name and Identity
.
Logo.
Brand name.
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EXTENSIVE MEDIA COVERAGE

• Business Week
• Elle Décor
• Femina
• FNL
• Forbes
• Marie Claire
• Good House Keeping
• Good Homes
• GQ
• India Today Home
• India Today
• The Week

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Going Forward

• Future Plans
• 200 stores over the next 3-4 years
• 100,000 sustainable skilled jobs in
• the rural sector
• Supply map to cover the whole of India

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Sourcing as Differentiator

• Present Scenario
• 80,000 crafts persons in the rural sector
• Sourcing from 28 states across India

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BACKEND Founded on Relationships

• Long standing Personalized
• relationships with suppliers
• Manifold growth of many suppliers
• linked to Fabindia.
• Opportunity to participate in wealth
• creation and decision making

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Sourcing

• GARMENT FABRIC ACCESSORIES
• Woven - AP, Maharashtra, Orissa,
  TN UP
• Prints - AP, Delhi, Gujrat, MP
  Rajasthan
• Wool - Himachal Pradesh Punjab
• Silk - Assam, Bihar,
  Chattisgarh, Delhi, Gujrat,
  Maharashtra, TN West Bengal
• Tussar Cotton - Maharashtra

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Sourcing

• HOME PRODUCTS
• Durries - AP, Chandigarh, Delhi,
  Haryana, Kerala, Rajasthan UP
• Home Linen - AP, Bihar, Delhi, Himachal
  Pradesh, JK, Karnataka, MP,
• Nagaland, Orissa,
  Rajasthan Uttar Pradesh
• Upholstery - AP, Bihar, Rajasthan Delhi,
  JK, Maharashtra, Madhya Pradesh,
• Tamilnadu Uttar
  Pradesh
• Furniture - Rajasthan, Punjab.
• Lighting - Assam, Rajasthan Delhi
  Maharashtra
• Stationary - Delhi, Kerala Rajasthan
• Miscellaneous
• Clay - TN, Delhi Himachal Pradesh
• Brass - UP
• Cane - Delhi, TN UP
• Bamboo

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Sourcing
ORGANIC FOODS - Uttar Pradesh, Himachal Pradesh,
Rajasthan,
Madhya Pradesh, Assam, West Bengal, Tamil
Nadu, Karnataka, Kerala, Maharashtra PERSONAL
CARE - Delhi, Uttar Pradesh, Rajasthan JEWELLERY
- Himachal Pradesh, Orissa, West
Bengal, South
India, Rajasthan, Madhya Pradesh,
Hyderabad,
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USP

• Use of natural products to wear, to use, to
  imbibe and to apply
• Optimization of the craft element in all products
• Blend of indigenous craft techniques with
  contemporary designs to bring aesthetic and
  affordable products to consumers
• Revival of craft techniques and sustained rural
  employment

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HALL OF FAME

• The Idea Zee Fashion Awards (2004)
• The "Best Retail Brand of the year
• The Idea Zee Fashion Awards (2006)
• The "Best Retail Brand of the year
• Designer Promoting Indian Craft or Technique
• Most Admired Indian Fashion Retailer (2008)
• TiE Retail Innovation Award for Excellence in
  Supply Chain Management (2010)
• Top 50, Great Places to Work, India (2010)
• 2nd Best Retail Brand of the Year, (2010)

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Thank you
For more information log onto www.fabindia.com