Genius Loci

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Genius Loci Global Local
Each Country is unique with unique
characteristics and patterns to propose, shaping
also the trends and the Collective Imaginary on a
global level. Therefore, understanding the way
the global trends meet and influence the local
phenomena, and vice versa, becomes important, for
the innovation process, design and
creativity. The world of creativity for
instance, has different faces in different
countries, consequently influencing both
production and consumption, locally and globally.
The Rise of the Creative Class by R. Florida
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Genius Loci Global Local
Genius Loci is a Latin expression meaning the
talent and spirit of a place. Every place has
its own unique qualities, not only in terms of
aesthetic qualities and productive expression,
but also of how a specific place or even a
country it is perceived by people. Design is
born as the industrialisation of the genius loci,
and very often represents the local answer
supplied by industry in a defined social context
starting from the first industrialised Countries.
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Genius Loci Global Local
Understanding what is the genius loci of a
country allows the understanding not only of a
specific market but also ones own talent and
identity. The identification of a countrys
rooted characteristics and competitive advantage
could become additional point of reference and
guideline for designers working process. It is
therefore necessary for creative people to deepen
their knowledge of the territory they live and
work, not only to enrich their cultural
background but to discover also their unique
character and talents.
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Genius Loci of Design Global Local
Genius Loci Program is a research program that
analyses the cultural characteristics and the
consumption patterns in 21 Countries around the
world. Since 1999, a task force of experts
dedicate themselves full-time to the job of
elaborating profiles for each of the countries
under observation.The Country profiles Africa,
Australia, Belgium, Brazil, China, Colombia,
England, Finland, France, Germany, Greece,
Holland, Iceland, India, Israel, Italy, Japan,
Russia, Spain, Sweden and USA.
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Genius Loci What can different cultures teach us?
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BrazilInfluences on genius loci
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FinlandInfluences on genius loci
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FranceInfluences on genius loci
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GermanyInfluences on genius loci
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HollandInfluences on genius loci
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JapanInfluences on genius loci
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SpainInfluences on genius loci
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United KingdomInfluences on genius loci
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USAInfluences on genius loci
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ItalyInfluences on genius loci
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Genius Loci What can different cultures teach us?
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Conviviality Sensoriality Memory