Chapter 6 Internet Service Providers

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Chapter 6Internet Service ProvidersHosting
Your Web Site
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OBJECTIVES

• How ISPs Work
• How to Choose an ISP
• How to Choose and Register Your Domain Name

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HOW ISPs WORK

• Web Site Infrastructure
• Standby Electric Power
• Redundant Fault-Tolerant Servers
• Redundant Communications Lines
• One or More Firewalls

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TYPES OF SERVICE PROVIDERS

• Internet Service Provider
• Application Service Provider
• Business Service Provider
• Wholesale Service Provider

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TYPES OF WEB HOSTING SERVICES

• Dial-Up Access
• Developers Hosting
• Web Hosting
• Industrial Strength Hosting

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HOW TO BECOME AN ISP

• Contract with a regional network providing with
  bandwidth
• Procure a leased communications line to one of
  the companys routers
• Procure hardware and software to manage Internet
  communication
• Set up dial-in lines to connect users
• Maintain enough manpower to manage ISP traffic
  and deal with users

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HOW TO CHOOSE AN ISP

• Bandwidth Size
• E.g. High-speed T1 and T3 lines
• Connection Availability and Performance
• Normal 5 10MB
• Virtual Hosting
• E-mail Aliases

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HOW TO CHOOSE AN ISP (cont.)

• Stability and Staying Power
• Local Access
• Customer Service and Technical Support
• Reliability
• Price

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TRENDS TO LOWER CUSTOMER CHURN RATE

• Building a Brand Identity
• Providing Broadband Service
• Focusing More Attention on Business Users

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ISP NEEDS FOR ONLINE MARKETING

• Register Domain Name
• Capture and Forward E-mail
• Host the Web site
• Technical and Managerial Support
• On-the-Road Support

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WHAT IS A DOMAIN NAME?

• Unique Internet address
• Domain Name System (DNS) translates between IP
  address and URL

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HOW A MESSAGE IS BEING SENT?
Receiving PC
Packets
Packets
Sending PC
Router
Figure TCP/IP and Message Transmission
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REGISTRATION CONSIDERATIONS

• One or two close names
• Unique product domain name
• Ideal company domain name

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CYBER COMMANDMENTS OF WEB SITE DOMAIN NAMES

• Determine whether proposed domain name infringes
  any trademarks
• Determine whether proposed domain name dilutes
  any famous marks
• Obtain federal trademark registration of proposed
  domain name
• Register proposed domain name with InterNIC
• Get permission before linking to other Web sites
• Watch for expanded top-level domain names and
  registries

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PITFALLS FOR USING AN ISP

• Overcharging
• Domain Name Status
• Backup
• Contractual Language

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FREQUENTLY ASKED QUESTIONS

• What is involved in registering a domain name in
  .com, .net or .org?
• How long does a registration last? Can it be
  renewed?
• Can one change registrars after registering a
  domain name?

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Chapter 6Internet Service ProvidersHosting
Your Web Site