Lessons from a

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Lessons from a Successful Wellness Launch
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Background
An Industry in Flux
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lesson
Make It Meaningful
No Sneaker Programs
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lesson
Reallocate When Possible
Savings Sell Easier than Investments
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lesson
Drum Up Grassroots Support
The Top-Down Approach Has its Limitations
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Year 1
Launch Components

• Local Firm-wide Committees
• Branded Program
• Comprehensive Wellness Website
• Biometric Screenings
• Online H.R.A.
• Phone Coaching
• Onsite Programs (vary by location)
• Soft Incentives

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lesson
Buy-In Begins at Home
Local Flavor Trumps Centralized Command
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lesson
Seed Committees Strategically

• Identify Key Constituencies
• to be Represented

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Year 1
Launch Components

• Local Firm-wide Committees
• Branded Program
• Comprehensive Wellness Website
• Biometric Screenings
• Online H.R.A.
• Phone Coaching
• Onsite Programs (vary by location)
• Soft Incentives

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The Fox Wellness Brand
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Year 1
Launch Components

• Local Firm-wide Committees
• Branded Program
• Comprehensive Wellness Website
• Biometric Screenings
• Online H.R.A.
• Phone Coaching
• Onsite Programs (vary by location)
• Soft Incentives

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lesson
Keep Core Components Flexible
Let Cost-Benefit Analysis Lead to Fine Tuning,
not the Chopping Block
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Year 1
Launch Components

• Local Firm-wide Committees
• Branded Program
• Comprehensive Wellness Website
• Biometric Screenings
• Online H.R.A.
• Phone Coaching
• Onsite Programs (vary by location)
• Soft Incentives

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lesson
Arm Them with More Than Info
Self-Defense Skills Can Cut Healthcare Costs
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lesson
Know Your Corporate Culture
What Works with Yoga May Not Work with Stress
Management
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Year 1
Launch Components

• Local Firm-wide Committees
• Branded Program
• Comprehensive Wellness Website
• Biometric Screenings
• Online H.R.A.
• Phone Coaching
• Onsite Programs (vary by location)
• Soft Incentives

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lesson
Financial ROI Isnt Everything
...at least Not in Year One
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lesson
Keep It Simple
Focus Your Audience
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Year 2
Assess Adjust

• H.R.A. Time Limits
• Commitment-Based Incentives
• More Self-Directed Options
• Office Manager Accountability

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lesson
Urgency Motivates Action
Eliminate Invitations to Procrastinate
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Year 2
Assess Adjust

• H.R.A. Time Limits
• Commitment-Based Incentives
• More Self-Directed Options
• Office Manager Accountability

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lesson
Motivate for Sustained Involvement
Pledge to Build a Continuum
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Year 2
Assess Adjust

• H.R.A. Time Limits
• Commitment-Based Incentives
• More Self-Directed Options
• Office Manager Accountability

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Year 3
Options Under Consideration

• Full-Time Wellness Staffer
• Non-Compliance Penalties
• Health Fair
• Vending Machine Calorie Counts
• In-House Newsletter
• Wellness Communications Consultant
• Reprise Financial Wellness
• Promote Healthy Workplace Award

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lesson
Titles Confer Power
Signify that Wellness Matters
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Year 3
Options Under Consideration

• Full-Time Wellness Staffer
• Non-Compliance Penalties
• Health Fair
• Vending Machine Calorie Counts
• In-House Newsletter
• Wellness Communications Consultant
• Reprise Financial Wellness
• Promote Healthy Workplace Award

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Year 3
Options Under Consideration

• Full-Time Wellness Staffer
• Non-Compliance Penalties
• Health Fair
• Vending Machine Calorie Counts
• In-House Newsletter
• Wellness Communications Consultant
• Reprise Financial Wellness
• Promote Healthy Workplace Award

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lesson
Use Your Data
Not All Populations Reflect National Averages
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Year 3
Options Under Consideration

• Full-Time Wellness Staffer
• Non-Compliance Penalties
• Health Fair
• Vending Machine Calorie Counts
• In-House Newsletter
• Wellness Communications Consultant
• Reprise Financial Wellness
• Promote Healthy Workplace Award

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lesson
Money Matters
Personal Finances Affect Wellness
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Year 3
Options Under Consideration

• Full-Time Wellness Staffer
• In-House Newsletter
• Wellness Communications Consultant
• Non-Compliance Penalties
• Health Fair
• Vending Machine Calorie Counts
• Reprise Financial Wellness
• Promote Healthy Workplace Award

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lesson
Recognition Helps Externally
Wellness Benefits Bolster Recruiting B2B
Efforts
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lesson
Recognition Helps Internally
Good P.R. Gets Management Support
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Questions
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Lessons from a Successful Wellness Launch