Life 2.0: The Ultimate Mashup

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Life 2.0 The Ultimate Mashup

• Jody Condit Fagan
• James Madison University
• faganjc_at_jmu.edu

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Web 2.0 What is it?
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What is Web 2.0?

• Wiki
• Blog
• Social networking
• Video
• Mobile devices
• IM / Chat
• RSS / feeds
• Tagging
• Mashing up
• Photo sharing
• Personalization
• Podcasting
• Folksonomies
• Social Bookmarking

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Web 2.0 A lifestyle

• The Web is the platform
• users are both consumers and producers of online
  content
• allows users to communicate, collaborate, and
  build community online
• allows syndication, sharing, re-use, re-mix
• portability to mobile devices
• Social media is persistent and always-on

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-- inspired by Meredith Farkas, Social Software
 Libraries,  p. 1.
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Web 2.0 A lifestyle

• Its about conversations, interpersonal
  networking, personalization, and individualism
  a higher level of interactivity... It is
  ultimately about a social phenomenon
• --Stephen Abram, Web 2.0 - Huh? Information
  Outlook

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Motivation adults using Web 2.0

• As of 2006, about 30 of adult internet users
  have
• rated a product, service or person using an
  online rating system
• tagged or categorized content online such as
  photos, news stories or blog posts
• 58 of adult Americans have used a cell phone or
  PDA to do mobile non-voice data activities, such
  as texting, emailing, taking a picture, looking
  for maps or directions, or recording video.
• 19 of adult internet users download podcasts
  (2008)

Mary Madden (2007) Teens, Libraries and Web
2.0Pew Internet American Life Annual Gadgets
Survey, Oct-Dec 2007.
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Motivation Teens using Web 2.0
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Motivation Teens using Web 2.0

• Nine- to seventeen-year-olds report spending
  almost as much time using social networking
  services and sites as they spend watching
  television.
• 9-10 hours per week
• 96 have ever used any social networking
  technology
• 55 of online teens ages 12-17 have created a
  profile on a social networking site such as
  Facebook or MySpace
• 50 of teens have gone online from a library

National School Boards Association, Creating and
Collecting, July 2007Pew Internet American
Life Survey of Teens and Parents,
October-November 2006 Madden 2007.
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Motivation Teens using Web 2.0
Pew Internet American Life . Teens Social
Media, December 19, 2007.
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Motivation Teens using Web 2.0

• 91 of all social networking teens say they use
  the sites to stay in touch with friends they see
  frequently
• 82 use the sites to stay in touch with friends
  they rarely see in person.
• 72 use the sites to make plans with friends
• 49 use the sites to make new friends
• More than 50 of kids talk specifically about
  schoolwork

Pew Internet American Life Survey of Teens and
Parents, October-November 2006 National School
Boards Association, Creating and Collecting,
July 2007
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Motivation Teens using Web 2.0

• Across the spectrum, the communication activity
  that changes the least is the frequency of
  face-to-face encounters
• 31 of all teens have this kind of interaction
  with friends every day outside of school
• 35 of multi-channel teens have such encounters
  
• 38 of social network site users have in-person
  meetings with friends every day.
• --Pew Internet American Life Project Survey of
  Teens and Parents, October-November 2006

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Your Life
Web 2.0
On the ref desk
voicemail
Meetings
E-mail
F2F student appointments
Read listservs
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Web 2.0 What is it good for?

• Seek first to understand, then be understood
• Conversations, research and learning dont end
  when a user walks out the door.
• Better management of web relationships
• Real-time updates of peoples lives
• Re-connect with acquaintances
• Can actually be more graceful!

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Web 2.0 What is it good for?

• On-the-fly communities
• Distributed conversations rather than linear
• Less emphasis on perfectionBeta is forever --
  Phil Bradley, How to use Web 2.0 in your Library
• users can easily learn from the behavior and
  knowledge of others
• Rain Barrel project

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Web 2.0 What is it good for?

• Can help deal with InfoGlut!
• Who thinks all the Sunday funnies are funny?
• helps eliminate 'dead space-time
• Putting content online is point and click
• increase in serendipity!
• can help overcome barriers of time and space.

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Activity 1 Whats good about Web 2.0? (5
minutes)

• On your handout you should have a list of the
  things that were in the presentation as good.
• Any other ideas about what Web 2.0 is good for?
• Circle the ones that appeal to you most.
• Put a question mark next to the ones youre not
  sure about.

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Web 2.0 is not always the right tool
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What makes an implementation of Web 2.0 Effective
/ Not Effective?
Given that its the right idea

• If anyone has seen a book or article on this
  topic, let me know!!

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When is Web 2.0 NOT Effective?
Given that its the right idea

• Starting with the tool and not the need
• start with software try to make life fit
• Participants (or you yourself!) have not bought
  in
• Not planning for it
• Add it on to life without stopping something
• No transition plan
• No consideration of alternative solutions
• Not integrating it
• Kept special / separate from similar services

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What makes Web 2.0 Effective?
Given that its the right idea

• Clearly defined need
• Planning forethought
• Integrated with life

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Examples of Web 2.0 integration

• Mainstream media
• Individual / professional life
• Libraries / organizational life

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Project Runway Blogs
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The Colbert ReportGreen Screen Video Challenge
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The Colbert ReportGreen Screen Video Challenge
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The Colbert Report WristStrong / Yellow Ribbon
Fund
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MySpace / Presidential Debates
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Any other examples?
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Examples of Web 2.0 integration

• Mainstream media
• Individual / professional life
• Libraries / organizational life

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Begin with the End in Mind-- Stephen Covey

See (change your paradigm) Old paradigm I live by default New paradigm I live by design
Do (change your behavior) Envision outcomes before you act Create a personal workflow solution or Web 2.0 communication plan
Get (results) A clear definition of desired results A greater sense of meaning and purpose Criteria for deciding what is or is not important Improved outcomes
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Your Life
Web 2.0
On the ref desk
voicemail
Meetings
E-mail
F2F student appointments
Read listservs
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Your Web 2.0 Life?
voicemail
Web 2.0
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Activity 3 Defining an individual need (5
minutes)

• Write down the types of information you need
  /want to engage with on a regular basis and the
  technologies that you currently use to do this.
• Write down one or two Web 2.0 technologies that
  you think might improve or assist with the list
  you made in 1.

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When is Web 2.0 Effective?
Given that its the right idea

• Clearly defined need
• Planning forethought
• Integrated with life

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Your Life 2.0 Identifying a Need

• Look at the activity where you circled things
  about Web 2.0 you found appealing.
• Consider what resources you currently use. Can
  any of these purposes be better served by Web
  2.0?
• Look at other librarians examples

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Your Life 2.0 Planning

• Look at a Web 2.0 book or article that lists Web
  2.0 technologies
• 5 weeks to a Social Libraryhttp//www.sociallibra
  ries.com/course/
• (see handout)
• Be open to letting go (some)
• Of privacy
• Of old habits
• Watch a Web 2.0-integrated person.

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Your Life 2.0 Integration

• Re-think your personal workflow solution
• Create a start page
• Incorporate new Web 2.0 technologies
• Use existing channels to help you remember
• Online calendar, Email alerts, on your to-do list
• Try the new for a good two weeks
• Re-evaluate personal workflow solution regularly.

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Jodys example
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Facebook
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Facebook
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Example Jweblib
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Example Writing a book
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Example My husband me
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Bonus Example My husband, the author
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Bonus Example My husband, the author
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Jodys 07-08 personal workflow solution
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Jodys new personal workflow solution (current
version)
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Jodys New Personal Workflow Solution Jodys
Info tab
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Jodys New Personal Workflow Solution Bs info
tab
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Jodys New Personal Workflow Solution Sites I
maintain
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Jodys New Personal Workflow Solution Sites I
Track
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Jodys New Personal Workflow Solution tabs and
quick links

• Quick bookmark buttons link to sites I may want
  to jump back to throughout the day
• Tabs are my homepages
• Pandora (internet radio)
• iGoogle (my Web 2.0 aggregator)
• Webmail login
• Oracle Calendar
• meebo (instant messenger)

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Other advantages of iGoogle

• It travels with you and your Google Account
• If you have multiple Google accounts, can set up
  workspace for each
• For me, I have one for the Journal of Web
  Libarianship
• Might set one up for JMU Libraries since they
  started using Google Groups / Google Sites

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Quick Tour of iGoogle

• The basics are included on your handout

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Quick Tour of finding feeds

• Do CTRL-F Find in Page on subscribe or feed
  or rss
• Look at bottom of menus and bottom of page
• Kind of like finding full text on journal sites!

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Examples of Web 2.0 integration

• Mainstream media
• Individual / professional life
• Libraries / organizational life

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• Web 2.0 is good not because it makes the library
  more like the Web, but because it is making the
  Web more like the library.
• -- David Tyckoson, That Thing You Do, RUSQ

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Maggie Reads
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Videos for staff procedures
Albany County Public Library
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Wiki for staff procedures
Albany County Public Library
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Alliance Library System in Second Life
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Alliance Library System in Second LIfe
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Alliance Library System in Second LIfe
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Your examples?
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Library 2.0 Organizational Life 2.0

• Clearly defined need
• Planning forethought
• Integrated with life

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Lib/Org Life 2.0 Define a Need

• Consider what channels your organization
  currently uses. What can you stop doing? What do
  you want to stop doing?
• What existing user services might be better
  served by Web 2.0?
• What clubs, activities, or partners does it make
  sense for the library get involved with?

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Lib/Org Life 2.0 Planning

• What results do you want to see?
• What Web 2.0 tools will you use? What other
  resources are available to support this effort?
• Accountability Who will maintain / cultivate the
  librarys Web 2.0 channels?

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Lib/Org Life 2.0 Planning

• How to encourage participation?
• Draw Prizes from participants names
• Supplement participants posts with photos,
  videos, audio, links, images
• Give Facebook gifts
• In courses, use a grading rubric for use of Web
  2.0 tools
• Introduce custom resources for specific periods
  of time
• - political events, sporting events

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Lib / Org Life 2.0 Integration

• Communication with Internal constituents
• Send email alerts when updates are made
• Make assignments
• Send email alerts to remind of assignments due
• Put time / deadlines on online calendar

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Lib / Org Life 2.0 Integration

• Communication with External Constituents

• Can you use (or create) personalities?
• What existing communication channels can
  advertise your new ones?
• Can you add new dimensions using new tools?
• new books display - gt Flickr display
• Are you having events in your library that you
  can link to/from?

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Org Life 2.0 Integration

• Communication with External Constituents

• If academic, does your course management system
  allow RSS feeds?
• RSS-to-JavaScript.com
• Does your larger organization have a web portal?
• Offer instructions to users on how to integrate

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Activity 3 Defining an organizational need (5
minutes)

• Write down some common types of organizational
  communications used in your org - internal and
  external - and the technologies used.
• Write down one or two Web 2.0 technologies that
  you think might improve your orgs communication,
  especially considering the first question.

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Example of Integration
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Defining a Need

• Start using Web 2.0 as an organization
• Come up with a structure for library committees
• Working group, task force, steering
• Brainstorm new library committees
• Old paradigm email Dean and plead with him
• New paradigm discuss as group

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Example of Web 2.0 Communication Plan
Need Planning What will happen? Planning - Resources Integration - Accountability Integration - Consequences
Active virtual discussion of needed library groups People involved in defining types of library groups. All library faculty will check discussion once per day for 15 minutes Library faculty will respond to assignments Everyone will follow the ground rules We will use Google Sites and Google Groups and Google Docs Systems is available for technical support CIT will conduct training Each person will schedule time on their calendar to participate Ralph (Dean) will post assignments Ralph (Dean) will monitor ground rules We will not use email / listserv We will spend less time in meetings More people participating in discussion
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Google Sites at JMU Libraries
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Google Sites at JMU Libraries
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Final Activity (5 minutes)

• Write down one new Web 2.0 technology you will
  try to use as part of your daily workflow
• Write down one new Web 2.0 technology you will
  try to use at least once per week.
• When you get back to your office, schedule time
  for these on your calendar.
• Optional draw / outline your new personal
  workflow solution OR an organizational
  communication plan .

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The Machine is Us/ing Us

• http//www.youtube.com/watch?v6gmP4nk0EOE
• Michael Wesch
• Asst. Prof. Cultural Anthropology
• Kansas State University

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Life 2.0 The Ultimate Mashup

• What will your Life 2.0 look like?
• Jody Condit Fagan
• faganjc_at_jmu.edu