Class 10 Agenda

1
Class 10 Agenda

• Chapter 11 Review
• Zara Case
• Final Exam Review
• Project Time

2
Chapter 11 The Data Asset - Discussion

• Operational gt analytical use
• Data Warehousing
• E-T-L processing
• Sharing issues
• Discussion Top-down vs bottom-up approaches

3
Data Mining

• Purpose Detection of trends
• Concepts
• Strength
• Coverage
• Interest
• Types
• Predictive
• Explanatory
• Process
• CRISP-DM

4
Walmart and Harrahs Cases

• Applications
• Walmart SCM
• Harrahs CRM
• Key Issues
• Walmart Efficiency
• Harrahs Micro-marketing
• Functions
• Walmart Workflow
• Harrahs Analytics

5
Case Study Zara

• What are Inditex / Zaras sustainable advantages?
  What might be the next barrier to attempt?
• How important is in-house manufacturing to the
  advantage? Why? (cp outsourcing IT?)
• What is killing classic advertising as an asset?
  (think peer production)