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The welfare sector an industry for the future

• 420 000 new employees up until 2020
• High level of retirements (330 000)
• .and greater demand for welfare services
• (90 000)

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Changes in society

• More young and older people
• Growing regional differences
• Generation shift
• Greater mobility
• Technological development

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The jobs of the future are in welfare services

• Key technical skills
• Specialist doctors
• Dentists (some regions)

- Preschool teachers - Teachers (some
subjects) - Assistant nurses - Specialist nurses
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We have engaging jobs
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What are the challenges?

• Rewarding work done well
• Strengthening leadership
• More people given opportunity to work more
• Highlight jobs and results

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Swedens Most Important Jobs
a four-year communication initiative
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Facts
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Shaping opinion
Aftonbladet 6/3 2012
Göteborgs-Posten 10/7 2012
Dagens Samhälle 28/6 2012
Södra Dalarna 22/5 2012
SvD Näringsliv 23/5 2012
Länstidningen Östersund 25/6 2012
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Tools for employers

• The magazine Sveriges Viktigaste Jobb
• Events, roller banners, films, etc.

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