Wally Olins- Designer

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Wally Olins- Designer

• Wally Olins is generally recognized to be the
  worlds most experienced practitioner of
  Corporate identity and branding.
• Wally Olins was born in London, is married and
  has four children.
• After studying history at Oxford he went into
  advertising in London.
• He was sent to India and his first big job was as
  head of what became Ogilvy and Mather in Mumbai
  where he lived for five years. India influenced
  him hugely.
• He came back to London and co founded Wolff
  Olins. There he was Chairman until 1997.
• From 2001 Wally Olins became Chairman of Saffron
  Brand Consultants of London, Madrid, Mumbai and
  New York.

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Wally Olins
It was his branding consultancy that changed
British Telecom into BT and invented the Orange
name. He was awarded a CBE in 1999 and has
written numerous books including Wally Olins On
Brand and Wally Olins The Brand hand book
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Wolff Olins

• Wolff Olins is a brand consultancy, based in
  London, New York City and Dubai.
• Wolff Olins was founded in Camden Town, London,
  in 1965 by designer Michael Wolff and advertising
  executive Wally Olins. Wolff left the business in
  1983, and Olins in 2001, though both are still
  active in the field of branding.
• From 1965 to the early 1990s, Wolff Olins
  developed corporate identities for various large
  European companies. Olins defined corporate
  identity as "strategy made visible", and the firm
  worked with companies including BOC (1967),
  Prudential (1986) and BT (1991).
• From the 1990s onwards, Wolff Olins focused more
  on corporate branding. The company's branding
  work includes Volkswagen's VAG branding (1978),
  First Direct (1989), Orange (1994), Heathrow
  Express (1998), Tate (2000), GE (2004).

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Saffron Brand Consultantshttp//saffron-consultan
ts.com
Wally Olins the chairman is the worlds leading
practitioner of branding and identity
according to the Financial Times. Together with
Jacob Benbunan he founded Saffron a different
kind of branding consultancy. Wally has advised
many of the worlds leading organisations on
identity, branding, communication and other
related matters. These companies include 3i,
AkzoNobel, Repsol, Q8, The Portuguese Tourist
Board, BT, Prudential, Renault, Volkswagen, and
Tate.
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Wally Olins believes that corporate identity is
the whole feeling you get when you buy something
from a company. He has said It seemed
sensible to present the idea of the company as a
whole, through its products, environment and
behaviour rather than just through advertising
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Your Task

• Create an A3 research board on the designer Wally
  Olins
• Research and find interesting information about
  him (read interviews and articles- dont just use
  Wikipedia!!!) and his companies, find images of
  his past and present work.
• Find out what the term branding and corporate
  identity means.
• Present the board in an interesting designer
  style inspired by Wally Olins.
• You can include your own opinion and thoughts.
• Design a new corporate identity for a charity of
  your choice inspired by the work of Wally Olins

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Useful web sites

• For a partial list of Wolff Olins current work
  seehttp//www.wolffolins.com This design
  agency is a force not to be reckoned with -
  providing corporate identity to the who's who of
  Europe since the 1960's.
• http//www.saffron-consultants.com/our-work
• Wally Ollins branding consultancy company